"Let's go to Crown Fountain!"

Mario visits the Windy City next week to promote upcoming 3DS release Super Mario 3D Land, appearing at the John Hancock Center on 9th November.

As with his other events in Austin, TX, New York City and San Diego, there'll be an army of Tanooki Marios making an appearance for a surprise performance.

What city do you think will be next?

CHICAGO ON ALERT FOR MASS MARIO SIGHTING AT JOHN HANCOCK CENTER ON NOV. 9

Consumers Enjoy a Surprise Performance to Celebrate Upcoming Launch of Super Mario 3D Land Game

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WHAT: Be on the look-out in your city for dozens of Marios dressed in Tanooki ears and tails to celebrate the upcoming launch of the Super Mario 3D Land™ game for the Nintendo 3DS™hand-held system. Marios will leap from the Mushroom Kingdom into the real world for a special one-time appearance that Chicago-area consumers won’t want to miss.

Super Mario 3D Land is the first Mario™ game created for Nintendo 3DS and launches on Nov. 13. It is the next evolution of Mario game play with the return of the fan-favorite Tanooki Mario. The game uses 3D visuals to deliver classic Mario action with enhanced depth, distance and speed, all without the need for special glasses. To date, more than 262 million Super Mario games have been sold around the globe, making it one of the world’s most widely enjoyed video game series.

WHO: Dozens of Marios, consumers of all kinds
WHEN: Wednesday, Nov. 9 Between 12:30 – 1 p.m.
WHERE: John Hancock Center 875 N. Michigan Ave, Chicago, IL 60611
VISUALS:

  • Consumers enjoying a surprise performance by a dozens of Marios
  • Fun opportunities for highly visual b-roll and photography