It seems Sony executives still don't appear too wowed by Nintendo's 3DS, despite both sides acknowledging that different demographics are being targeted by each company's handheld system. Is this a lack of sportsmanship, or a genuine lack of excitement? Sony Computer Entertainment president Shuhei Yoshida sounds like he's in the second camp.

Yoshida spoke with Eurogamer and talked about the apparent lack of competition that its Next Generation Portable faces. "There's no one clear competitor in terms of what NGP offers," as he put it. Although the NGP and the 3DS are capable of running games and more, Yoshida rejected claims that both will be in direct competition with each other based on what each system provides:

... when we were designing the NGP we had no idea what Nintendo was going to do... Aside from the 3D stereoscopic display, they seem to be keeping the same theme that they had with the DS – it feels like an update of the DS to me... Lots of choices we made were so different from their choices. It's kind of hard to compare the two, aside from the fact that both of them are dedicated gaming platforms.

Yoshida did admit that both handhelds face a common enemy: the cheaper alternative that is mobile gaming.

We are dealing with the same issue that Nintendo is. It's up to content publishers, including ourselves, to show people that this is worth £25 or £30 as opposed to 59p... You cannot release the same content that you put on the iPhone for a dollar on to NGP or some other consoles and expect people to pay 20 times that.