Say "arrrgggghhhhhh"

It's a classic "David vs. Goliath" battle. A small dental surgery in Malmö, Sweden up against a multi-million dollar video game giant.

Sadly, in this case, Goliath won.

Nintendo has taken legal action to force the surgery in question to change its name - which was previously "Wii Smile". Before you cynically assume that the firm was established in order to benefit from the enormous popularity of Nintendo's console, it should be noted co-owner Christer Wihlborg picked the moniker because his surname starts with "Wi" and there are two owners.

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Sadly for him, Nintendo registered their trademark over the name "Wii" in 2006 and Wii Smile only started up in 2007. Epic fail.

In a final twist, Nintendo is adamant that it's taking action not only because the name is the same, but because its "Wii" trademark also applies to dentistry.

Could the Big N be planning a dentist simulator for the Wii? Stranger things have happened...

[source kotaku.com]