Alison Carroll, the new Lara Croft

Alison Carroll will promote the new Tomb Raider: Underworld game which is due out in November. Alison told BBC Newsbeat: "It's an amazing opportunity. Lara is strong, athletic, confident and independent so it's a huge responsibility to take on her role."

After quitting her day job as a receptionist, Alison is about to star in TV commercials and marketing campaigns around the world. She follows in the footsteps of Nell McAndrew who brought Lara Croft to life in the 1990s, and Angelina Jolie who played the character in the film Lara Croft: Tomb Raider in 2001.

As the sexy, clever and fearless adventurer starring in the classic Tomb Raider, Lara Croft was something gamers had never seen before.

Clearly the franchise needs a bit of "new blood" to bring back the fans, I wonder how much hope Eidos has been poured upon young Alison to bring in the younger teen male audience, hmm.

Click over to the BBC News website for a video interview and of course, more pictures.