It's a MadWorld.

Described on its own website as "Light-hearted Brutality" PlatinumGames' MadWorld sounds like winner, players are set to master the use of various weapons found within their environment, such as chainsaws and street signs, while an "entertaining" sports commentary sits neatly ontop of the third-person gameplay.

Often times, brutality is expressed in a spiteful nature. There are already plenty of games out there that hit this mark; however, we decided that MADWORLD’s brutality should be aimed at providing the user with a sense of exhilaration during play.

To give you an example from gameplay, we have a scene where you can pull a street sign from the ground and shove it into a enemy’s head. However, I thought that it is much more fun to stab someone with a sign that actually has some sort of meaning as opposed to a knife. We tried the idea out, and the reaction amongst the team was so positive, I knew this was the way to proceed.

While one type of action is already fun, one of MadWorld’s most innovative points is the ability to link and layer these actions together. For instance, you can grab that enemy with the street sign through his head and throw him against a spiked wall.

Whilst we appreciate the impressive graphic-novel-esque style of the game, we just hope the interactive control system is upto scratch, we'll be looking forward to getting our hands on the game early 2009.

[source sega.co.uk]