Topic: 3DS Marketing

Hey. Most people don't care about this topic, but I'm wondering what people think of Nintendo's and other peoples marketing of the 3DS.
I'm curious because the 3DS is obviously a hard thing to convey the 3D effect of the system in most forms of marketing sans 3D theaters and hands-on events.

Obviously the best thing is hands on with it, which Nintendo is doing with events (though I personally think not enough) across various countries.

But in terms of the traditional marketing like print, radio (lol) TV and online. Do you like what you see? What would work better?

I bring this up because I just saw the Ubisoft leaderboard and big box ads on this site and, I actually think they are the best I've seen so far at conveying the 3D effect of the system. I found the NA 3DS TV spot okay.
I also think they should do 3D movie preroll spots.

Yes I'm a little bored.

I reckon social networking marketing would be a wiser move.

TV and print advertising are limited in effectiveness - good for first showing off a new product, but after that a good marketing strategy will be more grass roots and work at creating a culture around a product. The best marketing strategies make a product look like a 'club' that people want to be a part of, and in many cases, this kind of strategy doesn't rely on 'advertising' as such at all.

It's also important to realize that marketing and advertising are completely different things. Advertising is just part of a marketing strategy - often a big part, but it's just a part.

Nintendo I think is doing well to position the 3DS marketing in terms of its lifestyle applications, rather than just going 'look we got cool games innit?' By showing the impact the 3DS can have on people, rather than attempting to replicate the 3D effect on a 2D screen, Nintendo is going to make people curious. A curious customer is an easy sell, usually.

I'd say costumers are the best advertising, there are many examples involving me, my DS/DSi and curious on-lookers...

This really interests me. I think it would be smart to air 3D commercials for it before a 3D film. Elsewhere, if an ad can garner enough interest and curiosity, people will want to try it out and see the 3D. With a strong enough "regular" ad, this method could prove more effective, because the customer has to go and see it; make a conscious effort to learn more about the system. Whether or not a good enough TV, etc ad can be made is another question.

If they have commercial with Tingles dancing naked in the background then people will be mesmerized and buy the product! 1+1 = 4 Tingles

Annoyance can also lead to word of mouth.

WARNING: This post contains 2D text about a 3D console

XD that was funny.

I spoke about this on another thread; I think this inherent weakness could turn out to be a strength, that people 'have to see it to believe it'. Then again it might not.

most of the 3ds success will be based on how the people around you will respond and give feedback about their thoughts on it.

Exactly

While I agree social marketing and word of mouth is the best way to promote the system alongside Nintendo's event planning. I was most or less focused on the way in which Nintendo and third parties convey the concept of 3D to consumers when most marketing options is limited to 2D media and if they are currently doing a good job at it.

Like I said, I think Ubisofts simple leaderboad and big box ads I think are the best so far at conveying the 3DS 3D concept. Do you think Nintendo's NA TV spots (let's ignore the Japanese ads cause I think they fail. lol but then again I'm not Japanese) are successful at showing consumers the concept of how the 3DS's 3D works?

Like I said, I think Ubisofts simple leaderboad and big box ads I think are the best so far at conveying the 3DS 3D concept. Do you think Nintendo's NA TV spots (let's ignore the Japanese ads cause I think they fail. lol but then again I'm not Japanese) are successful at showing consumers the concept of how the 3DS's 3D works?

They're not there to show how the 3D works. They're there to show how you'll react when you see this thing for the first time.