
I love browsing the eShop, and the clicky sounds as you scroll across it.
The pleasing crispness of the chick! sound goes so well with the Joy-Con button feel. There’s that camera shutter snap! if you scroll across a game’s gallery in quick succession, and on Switch 2 there’s a thumb-cheek pop! when you hover over a 2-wide box. Genuinely, big fan.
It’s partly why I even liked OG eShop — or at least found it absorbing — with its weird Y2K modem lag every time you moved and that old-school anticipation of waiting for things to load or change, wondering did I even press the button? but not daring to re-press in case I did. You might overshoot!
I do like the new one better, obviously. Now nicely responsive as I scroll down the Coming Soon section with OCD completionism - middle down, left right right left (and the reverse obviously for the next line down, I don’t want to unbalance the universe) - click click click, and everything is tactile like digi-brail, everything touched like I'm thumbing across book spines. I think this is fun?
But even more fun (!) than all this is then adding things to my wishlist.
I don’t just add games I recognise and would like to buy or play, but — I’ve now realised — use it as a sort of scrapbook; of thumbnails I liked, weirdness I was intrigued by, a repository of ideas, nostalgia triggers, or more. The wishlist heart is my eShop ‘like’ button, and I try to not self-censor if something catches my eye (barring blatant anime boobs, etc).

What can we learn from this silly habit, from the patterns and trends?
For one thing, I seem to really, really like hand-illustrated fantasy art overlain by serif font and a vaguely wistful title.
Why else would Harvestella (bucolic name, tree in thumbnail), Trinity Trigger (illustrated artstyle, tree-adjacent thing in thumbnail) and Various Daylife (nonsensical/wholesome name, treeless thumbnail but appealing screenshot of characters walking through gamecube era grass-textures in gallery) be in my wishlist?
Star Ocean R Hyper Turbo (or something) has a gallery image of characters traipsing through a golden hour wheat field in pixel-grained glory, and Egglia looks like an homage to the Legend of Mana style, the original website of which I used to hang out in just for its gorgeous pastel tones and Victorian-storybook style of fantasy illustration (and trees). I will not play any of these games.
In general, there’s lots of open-air adventure suggested by JRPG thumbnails. Atelier Yumia (which I think is set in a kingdom of genetically thick-thighed females?) has been there for ages even though I played the demo and it was very not for me. But the image has a lovely pea-green sunset behind Yumia (?) in the classic rule of thirds and it doth please my eyes to roam across it.
Beyond fantasy, Milkmaid of the Milky Way has a lyrical title and evokes an old book cover, with its strangely proportioned golden ship and enough sky to suggest sci-fi scope. But I've now actually read the description for the first time ever and apparently it's about some Norwegian lass and rhyming couplets? Whatever, the cover is evocative enough to keep.
To be honest, I may actually play A Space for the Unbound. But what about Tales from Toyotoki: Arrival of the Witch, with its bifurcated thumbnail that looks like a PowerPoint slide? Looking at the screenshots I can confirm I will not - it looks like a visual novel and so I worry it won’t have a jump button. But both give vaguely (or in the case of ASFTU, explicitly) Shinkai vibes of hanging out with cleanly drawn anime teens and spiritual themes in pristine urban evocations, and both use a blue-purple in their art and character outlines which looks lovely. (Also, ASFTU’s title writing is nicely aligned.)
Scrolling through my wishlist I also see unintended rhymes, like Bahnsen Knights, Tenement, and now Bermuda Survivor forming a trio of black backgrounds burst through with '80s-neon pop.
But let's go further, to things wishlisted mainly for their titles or phrases.
Qualia looks like a hentai game? There are certainly girls with improbable-looking breasts. But it's called 'Qualia', which an English professor once told me means the whatness of something (or something?) and transports me in time and space and perspective enough to add to the list. See also: Room of Depression and Looking Up I See Only A Ceiling (which is practically a poem in itself and actually looks pretty interesting).
Less lyrical are the ‘games’ I add because of their pleasing, Ronseal-like directness, like Easy Dice for RPG/Tabletop - GOLD EDITION (what makes it Gold-er though?!).
Others have legitimately good thumbnails a YouTuber would be proud of, like Car Parking Madness School Drive Mechanic Car Simulator 2023 - with its strange Pro/Noob arrows in the thumbnail for two different cars, both of which frankly look perfectly well parked. But there’s almost a question in the image, the tension of wait, what? The game has already started!
Some games I wishlist to preserve my baffled curiosity. Who exactly made America Wild Hunting, with its overexposed photo backgrounds and stock military MASH-style font and thumbnail of an eagle in crosshairs? Where do they live? What do they love (except hunting)?
And what exactly is About An Elf (which has been in my wishlist for ages as a sort of fringe outpost that broadens my impression of the gaming landscape), and why is the thigh-high riding face-painted woman riding an animal that looks like a polar bear shagged a ferret? Why are there gnomes? Did someone make this out of passion? Art? These are questions that provoke the soul, so I guess just the page is art. Get on the wishlist.
GORSD might be one of my favourite thumbnails, of a disconcerting goat-head smiling a human-teethed grimace no one could love.
Nicely, the game’s vibe actually lived up to this strangeness — I do actually buy games, too — though I could never get the hang of the play proper. The surrealism was worth the coffee price, enough to keep it on the list even though I’ve bought the game, though the wish has been granted.
Indeed, games like Beyond Good & Evil Anniversary Edition I’ll wishlist partly with some vague intention to one day replay it, but mainly because I already know it and love it and enjoy the shorthand associations of seeing the cover thumbnail.
Whereas I've never got round to looking up what EGGCONSOLE games are, and don’t really want to just yet. Instead, I get to enjoy the uncollapsed Schrödinger potential energy, the ongoing mystery.
Also, did you know there's a Chubby Cat 2?

The point is, I love all this, my own skewed-kaleidoscope of gaming paraphernalia, of images and words and those big background-colour changes on pages with galleries I can scroll through with face buttons and 'R'/'L' clicks.
It reminds me a little of a mispent youth poring over video game magazines and experiencing most games as things described, screenshotted, mysterious allusions instead of things I actually played. An ecosystem of enthusiasm built as much from the discourse and the depiction as the game itself, and a hobby that was also a portal into different worlds and art styles and ideas.
Would it be a stretch to call eShop browsing a 'game', this engaging thing done with pad in hand?
Maybe I should just get Instagram.
Do you play eShop games, too?





Comments 47
“It’s the devil Bobby!”
I love my wishlist abilities, but man they tempt me every time I get email notifications of sales. Steam has gotten me the same way. I’m gonna have to start selling kidneys…. 🤣
I raise your weird wishlist games and present you with Korean FMV game No Girlfriend Since Birth:
We all eagerly await it's Nintendo Life review
Nowadays I exclusively use Deku Deals, but the sound effects mentioned at the start are definitely one of the aspects of the eShop that I've always liked - I've never used it "as a sort of scrapbook" myself (utility first for me and that's exactly why I switched, including finally not having the limit of around 400 games for the wishlist), but glad you enjoy doing so and nice article!
I just cleared out my wishlist and im gonna boot up New Game +! 😃
I put some games on my Switch eShop wishlist, but the vast majority are on Deku Deals, because they know a lot better when a good deal is around. Especially, physically, of course. But I do love going through the wishlist and seeing what's on sale, looking to see if there are any bargains and hoping some of my most anticipated games finally go on sale. Also, when I see how much money I saved on my entire collection, it kind of makes me proud, too. And Deku Deals just scratches that itch of me being a penny pinching Dutch guy the best. I want deals and I want them to be really good!
I clocked the withnail reference omar, i see you lol
The eshop experience turned me off from the eshop. I only ever use it to grab DLC these days; and that’s usually directly through whatever in-game navigation link is included to purchase said DLC.
Browsing the Switch 2 eShop has become less tedious now that they've added the option to turn off auto-play of trailer videos for each title. It was so annoying to have to keep hopping from one game to another to avoid it if you just wanted to have a closer look at an icon.
As a serial wishlister, the added filter options on the wishlist also help a lot.
The only wishlist I care about anymore is DekuDeals. That website has helped Nintendo make so much more money from me. Nintendo should honestly be paying them for how much traffic they drive to the eshop.
It is pleasing to go through your wishlist and notice which ones are on discount.
The eShop, a mess, indeed. Much more manageable and seamless now with Switch 2. Especially like being able to easily sort by what's on sale in my wishlist - which is wonderful to hop on, see what's on sale that I've been eyeballing, and hop off.
I do wish we could sort out the junk games, but I suppose my frustration is another's joy. Kind of like how when searching for something quality to buy on Amazon you're met with a thousand brand names featuring way too many consonants. Sure you could buy the cheaper option, but sometimes you want the real deal (even if it's not that much better).
I do miss the days of old, which makes me old, of renting games and having nothing to go by other than the boxart. I can see the appeal of purusing the eShop in a similar fashion. However, with costs rising and memory reserves already low, I can't really justify random buys. So many things "hearted" though... Which is a beast in and of itself to reconcile.
I do wish for further eShop improvements, though. Like, an option for refund (even a 30min window would be enough), being able to gift games (I'm so tired of buying digital games on Amazon or Best Buy and then figuring out a creative way to gift people a code), and a clear call-out if a EULA is required to play (did get refund from Nintendo on Penny's Big Breakaway after being met with its invasive pervasive EULA - but it's a hassle and no guarantee). Still glad such exists, the eShop, improved as it is. But, as others mentioned, Deku Deals rocks. I even appreciate Nintendo's latest app attempt, Nintendo Store (even if redundant and in need of improvement).
However, without question and hesitation, you, dear author, are much better off playing games on the eShop than having anything to do with Instasham, er, Instagram. You're better than that!
I miss eshop music like there was in the Wii/WiiU era.
Modern store interfaces should NOT be laggy. I still remember when Sony destroyed the PS3's store with a laggy overhaul. S2 store is okay for now, but it's really inexcusable.
I hate Nintendo's wishlist limit on their eShop, you could only wishlist up to 200 games and after that you won't be able to do it anymore. Over time games that I want to buy didn't get wishlisted and then eventually forgotten. On Steam and GOG you could wishlist as many games as your heart contend and buy those games when you are ready. They need to raise the limit to at least 800 games.
I use the wishlist for games I know I want but waiting for a sale, games I'm curious about and hoping for a review before deciding to purchase, or as reminders of games I intend to rent through GameFly. If it's something I'm looking to be on sale, and the sale is usually poor or nonexistent, then I turn to Deku Deals to alert me. I can't say it's a scrapbook for me per se, but it is a to do list of sorts.
I tend to use DekuDeals for retail games and use the eShop wishlist for digital only titles. The former is better about alerts, but eShop sales tend to last for a few days and don't suffer from scarcity in my experience.
...The only catch with DD is I've missed a couple of VERY good deals since they occurred in the early morning hours where I live. Some of us do sleep and aren't chronically online. 🙃
Lemme add multiple games to cart and show a running total. Nintendo, do you not like money?
@Gamer_Griff
I miss the Wii/Wii U interface, various Channels, and, of course, the Wii Shop Channel music, too. The Wii was such a magical little system. I remember firing up the Shop and Mii channel just to listen to the music, or the Photo channel just to listen to the groovy "Scenic" theme music. So good! I keep hoping they add some personality to Switch/Switch 2, but I guess boring it is as still no themes to Switch, or Switch 2, and no music to any app. Boo!
@Suketoudara
Hahahahaha is that image for real!
It's all about dekudeals. The eShop is permanently broken. The only way to find out what to buy is using an external website.
I like the little red bubble that tells you how many of your wishlisted games are on sale on Switch 2. When the "Hits for the Holiday" Sale began, my jaw dropped when I saw 11 items on discount.
The eshop overall is nice and has improved with switch 2 but I really wish you could buy multiple games at once in your ‘basket’. It’s annoying having to buy them one by one. Come on Nintendo it’s nearly 2026!
the Switch eShop is terrible and Steam puts it to shame in every way. I cant imagine using the word "satisfying" to describe any aspect of it, at all. Just being honest.
the wishlist itself is as low effort and clunky as it could possibly be. name a normal feature of any digital list, anywhere in the last 30 years and it doesnt have it. you cant sort it or filter it in any way, it's BRUTALLY slow to "draw" each page of the list as you scroll, and it's unbelievably clunky to remove items off of it. i cant believe I put up with it for so many years.
OTOH the wii eShop had famously excellent music music and remains my favorite of all time because of it. I'm a simple man.
🎼 🎶 doot, do-doot, doot, doo DOOT-DOOT-DOOT! 🎵
@datamonkey
you cant select multiple games to add or remove from your wishlist, either, nor can you "select all" purchased games (for removal, for example) on your wishlist.
This is Windows 3.1 level stuff we are talking about. 😂
I don't use the eshop very often, so I was shocked that there wasn't even a simple cart feature.
I liked Mom Hid My Game. I think I recall when About an Elf was announced. Very odd game.
Milkmaid of the galaxy is a cool adventure game. And if you like the thumbnail for that one, make sure to wishlist the thumbnail for his second (even better) game, Embracelet
I don't understand why they have an option to share your wish list but not an option to gift games to people.
You've found a much more positive way of looking at it than mine. When the Switch eshop first got to a size where it was becoming difficult to look through everything, I took the time to do it anyway and added all the games that remotely interested me to my wishlist. For most of the time since then, I've gone through the week's new releases every Thursday, which for some reason was always the main indie game release day.
When I reached the eshop wishlist's original cap several years ago, I finally did the same as many others here and started using deku deals, but that didn't mean I completely abandoned my eshop wishlist. I transferred all the retail games, popular indies, and anything else I had a stronger desire to play to the new list, while I started thinking of the old one as my personal ark for interesting games, keeping them from being lost beneath the endless tides of shovelware flooding the modern eshop.
Every now and then I'll hit the eshop wishlist's cap again (though I can never remember the exact number aside from being frustratingly just short of four hundred) and take some time to transfer another hundred games to deku deals. Last I checked, that list has ballooned to somewhere around five hundred entries, eclipsing the eshop one. Both have become difficult to look through in their own right, only becoming useful again after applying all available filtering and sorting options.
Like you, I've given up the expectation of ever playing all of them, though I find that more frustrating than liberating. I'd like to give all these games the time I feel they've earned just by managing to catch my eye, but considering the backlog I've already built up picking only the best games and best deals off those lists, it's become clear there just isn't enough time in the world to get through them all. The lists have become a reminder of the constraints on my time, money, and energy, and have even made it more difficult to enjoy the games I am playing. There are always hundreds more waiting for me, and unless I manage to become fully absorbed in the current one, I can't help thinking there might be countless other games I'd enjoy more if only I'd chosen them instead.
@datamonkey It is 2026 for me😈
@The_Nintendo_Expat You can sort and filter it on Switch 2 including filtering games on sale which is nice
@The-Chosen-one Yep! I guess they know (some of) their market 😂
Oh really Omar? You expect me to believe there's some deep meaning behind why Qualia is on your wishlist? And not the real, very obvious 2 large reasons sitting right in front of me? ;P
I have very similar habits. I eventually learned that the eShop (at least the Switch 1 version) actually has two limits to the number of games you can have on your wishlist. There is a "hard" limit, where you're literally told that you're not allowed to add any more and you're hit with a mix of shock and embarrassment while you go off to spend 30-60 minutes pruning off games which you've never bought even though they've been 75% off a dozen times. And then there is a "practical" limit somewhere before that, where the eShop has an almost-100% chance of crashing before you can scroll to the end of the wishlist itself.
Of course the other danger is that these wacky games which you wishlisted just for the title go on a sale that you can't refuse, and you wind up with your actual library clogged up with stuff like Gran Carismo and Duck Creator and Funny Truck and Doronko Wanko and Toilet Shooting Star etc.
From the examples in the article though, I would definitely recommend the delights of Milkmaid of The Milky Way, About An Elf, and Bahnsen Knights; those are some fantastic games.
What a great read! That was a fabulously entertaining article - thank you!!
My eShop wishlist is a mere fragment of my DekuDeals one, though since the eShop overhaul I've been meaning to sync both of them just to please the OC gods. Maybe this year's the year.
What did I just read?
@MoldyPasta happy new year to you then! 🥳
@The_Nintendo_Expat hah yeah that’s true and would also be a nice addition. Maybe in 2026 Nintendo will update the eshop to windows 95 level 😂
@datamonkey Thx you too
I enjoy viewing my wish list during sales and see the games I added as far back as 2017 and admiring my resilience in waiting for that damn, hefty discount! One such game was Double Dragon 4. After 5 years, finally it was 50% off. I jumped and played it to the end over and over. A game that was easily worth the wait and an excellent addition to the series.
Just over the Christmas period, I finally got Horizon Chase 2 for 50% off. Apparently I missed a couple of prior times it was on sale, so I was rapt to finally get it. The original (Horizon Chase Turbo) is one of my favourite racers ever.
Thanks, this was genuinely one of the best and most thought-provoking articles on this website of the last year. It'll forever change how I look at my wishlist and I hope you are proud of it, Omar.
My wishlist is an important part of my game purchasing life.
@Yodalovesu noted!
I also have had About an elf for years in my wishlist. I promise I'll actually buy it at some point.
If you want to know the same guys released some other stuff.
Well for me my wishlist serves 2 purposes.
1.to list games even if I don't care about them just to view the publisher and view others. Shovelware or not.
2.I can't help just listing some and the 'purchased' ones are funny to keep in the list, breaking the list these days. XD
@OHB123 About an Elf is pretty good. My blurb about it showed up in one of those "games we missed" articles on Nintendo Life!
Personally, I have a ton of games in my wish list that "I'm totally going to buy when it goes on sale!" Then it goes on sale and I don't buy it because I have too many other games. But sometimes I do! I just can't bear to delete the games that I know I never will buy, sale or not, because for whatever reason, they EARNED their spot on my wish list.
I like that you can add or remove games with the press of a button while browsing now. I can just scroll, tap the button, scroll and go view the list later. Not that I plan on buying any/many non 1st-party games on Nintendo anymore, but still fun to browse.
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