Making the Switch
In April, Tencent was given the approval by the Department of Culture and Tourism of Guangdong Province to start selling the New Super Mario Bros. U Deluxe Switch bundle in mainland China. The news saw Nintendo's shares surge by more than 13%, which was the highest they've been since October 2018. The latest update is courtesy of...
That was quick
The Chinese video game giant Tencent has reportedly given up on its MOBA game Arena of Valor here in the west. Just months after the release of the game on the Switch eShop, the marketing teams located in the US and Europe are believed to have been disbanded. This localised version of Honor of Kings has struggled to compete since it...
Expanding its market reach
Yesterday, a report from The Wall Street Journal revealed Nintendo had submitted an official request to the Chinese government to sell the Switch within the country. Part of this request was a partnership with Tencent Holdings - one of China's biggest tech and gaming companies. In the latest update, Tencent has now been...
A potentially lucrative plan
The Chinese video game market has been considered to be something of a potential gold mine for a while now; there's a huge audience of gaming fans residing in the country and, as of yet, no major console manufacturer has really asserted any kind of dominance there. As Nintendo has explained in the past, though, breaking...
Driven by Tencent's Arena of Valor announcement
When Arena of Valor was announced for the Switch in last week's Direct, we think it's fair to say that a number reading these pages simply shrugged. A free-to-play MOBA that made its name on mobile heading to the Switch as a Beta this year, it arguably wasn't among the biggest announcements in the...
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