Bow down before your king...err, president
It's a new era at Nintendo of America. Reggie has left the building and the appropriately-named Doug Bowser is now officially at the helm as the president. To celebrate his first day in this role, @thetruebowser shared a photo of his new office on Twitter. We're not entirely sure what's going on, though,...
All the best, Reggie!
Back in February, Reggie Fils-Aimé announced that he would be stepping down from his role as Nintendo of America President on 15th April. Time has raced by since then, as it so often does, and we've now reached that very day. The first time we, as Nintendo fans, saw Reggie walk out onto the stage was during E3 2004. “My...
Just who does this 'Bowser' fellow think he is?
With news that Reggie Fils-Aimé is to step down from his role as President of Nintendo of America, his successor – Mr Doug Bowser – was probably prepared for the deluge of familiar headlines to flood the web. He’s been on the radar of Nintendo fans for a while now – with that surname it would...
A notice from the real Bowser
Just days ago, Reggie Fils-Aimé shocked the video game community, when he announced he would be stepping down from his role as Nintendo of America President after nearly 13 years to spend more time with his family. Replacing him is the appropriately-named Doug Bowser. While the majority of the spotlight is still on the...
Bowser named new president!
After a more than successful product launch with the Nintendo Switch and 15 notable years at Nintendo of America, it comes as something of a shock as it is revealed that Reggie Fils-Aime will soon be retiring from the company. With almost 13 years under his belt as President and COO, Reggie has become something of a...
A fair assessment?
Nintendo's representatives at this year's E3 made a variety of statements about the current performance of the Switch. During an interview with GameDaily at the annual video game convention, Nintendo of America's head of sales and marketing, Doug Bowser, defended the system when asked about its ability to appeal to a broader...
Also, VR still not Nintendo's focus
E3 is finally over and it's been a strong showing for Nintendo this year. We've seen lots of interviews coming out of the expo from Nintendo's top brass so far, and now it's the turn of Nintendo's Sales and Marketing head, the perfectly named Doug Bowser. Speaking to TechCrunch he had a few things...
No, not that one
Remember the hilarity when Nintendo of America hired someone called Doug Bowser to be their Vice President of Sales last year? Ah, good times. Joking aside, Doug has a pretty solid track record. As well as working at EA, he was previously employed by Procter & Gamble and has a bachelor's degree in communications from the...
Mario was just there for the StreetPass hits
After around a month in which it was closed for refurbishment the Nintendo World Store has been re-opened as the Nintendo NY Store, a name change that hopefully points the way to long term plans for more regional stores around the US and beyond. The revamp opens up the space and has more demo units for...
But not the one you're thinking of
Nintendo of America has a new Vice President of Sales with a name that will be instantly familiar with fans of Mario. Before you get your hopes up, it's not who you think. Doug Bowser - not that Bowser - joins Nintendo from Electronic Arts, where he was employed as Vice President of Global Business Planning. He...
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