News Breaking Into The Chinese Games Market Won't Be Easy, Says Nintendo
A massive market, but one that isn't without its challenges
China - News
January2019
News Pokémon Quest Is Off To A Shaky Start In China As Potential Players Receive Scam Message
Taken to a knock-off game
Just yesterday, it was revealed that smartphone and Nintendo Switch free-to-play title Pokémon Quest would be hitting iOS and Android in China. Unfortunately, though, it appears that things aren't off to the best of starts. The game is just over three days away from launching in the region - a countdown clock is ticking...
December2018
Random Chinese Developer Found Selling Super Mario Bros. ROM On Microsoft's Digital Store
Big trouble
Digital storefronts are certified platforms allowing users to buy safe and legitimate content. Due to sheer amount of programs, apps and games approved for these platforms on a daily basis, sometimes there can be oversights. According to a tweet on the Chinese Nintendo Twitter account, there's been a big one in China. The local...
Random Chinese Tech Firm Xiaomi Transforms Its Phone Into A Switch With This Accessory
Nintendo, is that you?
We've seen plenty of companies already trying to emulate the success of the Nintendo Switch with their own unique accessories and video game devices, and it looks like this trend won't be dying down any time soon. Chinese technology company Xiaomi has announced the Gamepad 2.0 - a successor to the original accessory that...
November2018
News Chinese Bureau Receives Plaque From Nintendo For Enforcing Copyright Laws
A job well done
Nintendo is serious about protecting its intellectual properties. Recently, the Japanese company has cracked down on trademark and copyright infringement in different locations around the globe. In an attempt to spread the message far and wide, it has now awarded a plaque to the Shenzhen Bureau for "protecting copyrights" and the...
News Breaking Into The Chinese Games Market Won't Be Easy, Says Nintendo
A massive market, but one that isn't without its challenges
Nintendo's recent investor's Q&A document is now live in English, and a few little pieces of info that weren't covered in the translation of the Japanese version have now come to light - one of which involves the company's plans to expand into China. Nintendo has recently made deals...
September2018
Random Switch Online Service Launch Has Caused All Sorts Of Issues For Chinese Players
Google servers to blame?
As you're almost certainly aware by now, the Nintendo Switch Online service finally launched this week adding new functionalities to the console's online offerings and introducing a new, paid-for subscription. Well, this service has rolled out in China, too - a country which has traditionally been a tough nut to crack for...
August2018
Rumour This Year's FIFA Release Will Include Chinese League For First Time Ever
The complete experience
Part of the allure of the FIFA video games is the licensing of real-world clubs and leagues. As EA has already publicised, this season's game will include the UEFA Champions League - the most prestigious club competition in European football. Now, the latest news to emerge is in regards to a new league that will be...
News Mario Kart Wii Will Soon Be Playable On The Nvidia Shield In China
Will Wii emulation ever come to Switch?
You may well be aware that a number of Nintendo's first-party Wii titles have been ported to the Nvidia Shield in China as part of the two companies' growing friendship, with several classics already being available. Now, it looks like Mario Kart Wii is about to drift its way into the action, too. During...
July2018
Gallery This Super Mario Board Game From China Looks Too Good To Be True
Because it’s fake
Nintendo struck a deal with Nvidia recently to release its games in China. While this is yet another step in the right direction within the growing market, local operations haven’t always been quite as upfront. As publicised by Chinese Nintendo, back in the day there were unlicensed Mario board games available featuring art...
June2018
News Just How Good Is The Nvidia Shield Wii Emulator, And What Does It Mean For Switch Owners?
Digital Foundry finds out
Nvidia and Nintendo are pretty cosy right now, thanks to the fact that the former is supplying the very capable internal technology for the best-selling Switch console. The two firms are such fast friends that Nintendo has allowed Nvidia to launch a series of Wii classics on its Android-based Shield console, which is based...
News A Shameless Legend of Zelda Smartphone Knock-Off Has Appeared In China
Finally time for 'Lonk' to shine
In what is a scarily common practice on the Chinese smartphone app stores, a Legend of Zelda knock-off game has become available to download, promising the thrills and adventure of titles like The Legend of Zelda: Breath of the Wild. It wasn't too long ago that we reported on the unwelcome return of a Splatoon...
March2018
News The Nintendo Switch eShop Prepares To Launch In Hong Kong
Bringing out the big guns
Nintendo is no doubt really keen to sell Switch in China, which could be potentially very lucrative indeed. Until then, Nintendo will have to make do with launching the handheld console in Hong Kong, which is an autonomous territory of China. The Switch eShop for the Hong Kong region will launch on 3rd April and...
News Here's How The Nvidia Shield Port Of Mario Galaxy Handles The Lack Of Motion Controls
Retro-fitting the past
Super Mario Galaxy touched down on the Nvidia Shield in China recently as part of a deal which will see other Wii classics come to the set-top box in that region. As we all know, Galaxy made good use of the Wii's motion-sensing controller to deliver fun gesture-based gameplay - something that is impossible on Nvidia's...
January2018
News Blatant Splatoon Mobile Rip-Off Has Resurfaced in China
When will they learn?
Sadly, mobile clones of successful franchises are a strangely common thing these days. Despite the obvious copyright infringements, developers seem to have no shame in creating almost identical (but almost always weaker) versions of popular titles - one such Splatoon clone actually made its way to stores just over a...
December2017
Soapbox No, HD Wii Games Coming to Nvidia Shield Doesn't Foretell a Switch Virtual Console
Sometimes the truth hurts. A lot
I think it's fairly safe to say most of the people reading this want a Virtual Console presence on the Switch, or at the very least wouldn't actively dislike the idea. And so mutterings are afoot saying that the recent reveal of Wii games coming to the Nvidia Shield in China could be pointing to just such a service...
News Nintendo Is Bringing Classic Wii Games To The Nvidia Shield In China
Could we see these on Switch?
Earlier this year we brought you the rumour that Nintendo was planning to release New Super Mario Bros on the Nvidia Shield in China. Given how difficult it is to sell consoles in China, it would appear that Nintendo is using smart devices like the Nvidia Shield to crack the market and sell its games. Naturally...
January2017
Rumour Nintendo Releasing New Super Mario Bros. On The Nvidia Shield In China
Cracking the big one?
It could be that Nintendo's relationship with Nvidia goes beyond simply working together on the Switch; if a report emanating from China is to be believed, Nvidia has been given permission to release some of Nintendo's older games on its Shield hardware. The report was brought to light by industry analyst Daniel Ahmad:...
News Pokémon GO Is Being Banned in China
Security concerns seem to be the cause
Pokémon GO took the world by storm when it came out this past summer, but in the wake of its launch, there came numerous negative reports. People were falling off cliffs, walking into traffic, finding bodies, and being mugged, and while such incidents were only experienced by a relatively small number of...
June2016
News Chinese App, 'Pocket All-Stars Smash Bros.', Uses Nintendo, Capcom and SEGA Franchises
Cheeky
The Chinese market is still, it seems, a tricky territory to master and even understand in the video game industry. Sony and Microsoft formally released PS4 and Xbox One in the country, but indications are that sales have been rather disappointing; Nintendo, for its part, has been hesitant to make any notable moves as yet. It is naturally a...
News Splatoon Comes To Smartphones, But Not In Quite The Way You Think
Attack of the clones
Nintendo's expansion into smartphones began this year with Miitomo, but the company has big plans for some of its existing IP - including Animal Crossing and Fire Emblem. Splatoon - one of Nintendo's most recent hits - is arguably another prime candidate for mobile phones, as it boasts a unique look and has been popular with...
August2015
News SNK Playmore's New Chinese Owners Aim To "Do A Marvel" With Its Famous Franchises
$63.5 million paid for 81.25 percent of the gaming veteran
SNK Playmore has been acquired by a a group of Chinese investors, Gameindustry.biz is reporting. Ledo Millennium has paid $63.5 million for 81.25 percent of the company's shares, purchased from former SNK CEO Eikichi Kawasaki and his wife Natsuyo Kawasaki. Chinese companies Oriental...
July2015
News Limitations on Console Manufacturing and Sales Lifted in China
Once again there's talk of money to be made
In 2013 it was announced that China would, very slowly, lift its ban on video game consoles. Implemented in early 2014, the process was exceptionally stringent, limiting manufacturing and distribution to the China (Shanghai) Pilot Free Trade Zone. Though stock prices of major game companies had a bump...
May2015
News Nintendo Ditches Plans To Create New Hardware For The Chinese Market
Dedicated console no longer in the works
Tokyo-based games consultant Serkan Toto has told Nikkei that Nintendo has decided against producing unique hardware for the Chinese market. The plans were revealed last year, with Nintendo seemingly poised to take advantage of China's removal of a ban on games consoles. Rather than launch the Wii U in that...
August2014
Weirdness Mario, Luigi, and Sonic Are Advertising A Chinese Mobile Phone Network
Honest truth, guv
There's something just a little bit wrong in China Mobile's advertising, pictured above. Apparently Mario, Luigi and Sonic have all been conscripted into the firm's latest promotion. Nintendo hasn't exactly made a habit of freely giving out its characters for other companies to use, being so protective as to initiate YouTube...
July2014
News Orders Open For Xbox One in China as Nintendo Looks On
Is the big N missing the boat?
Earlier this year China formalised its plans to allow dedicated game consoles to be manufactured and sold in the country, opening the door for conventional systems in a marketplace that had previously consisted of black market goods and legal plug-and-play workarounds; Nintendo has successfully utilised the latter with...
May2014
News Nintendo Creating a New Console for Emerging Markets, Including China
"For us, Microsoft's approach wouldn't work," Iwata says
In an interview today with Reuters, Nintendo president and CEO Satoru Iwata revealed the company is planning to introduce new hardware and software for unspecified "emerging markets" over the next two years to take advantage of a rising middle class in many parts of the world; China...
Process outlined as Microsoft solidifies plans
At the beginning of this year Nintendo stock prices had a temporary bump that some attributed to China formally lifting its console ban, a move that had been confirmed in 2013. As a still-growing economy of a significant size and a market increasingly open to non-Chinese products and brands, it's a...
April2014
Weirdness These Chinese Game Controllers Look Wii-ly Familiar
The designers at Xiao Bawang clearly ran out of ideas
China has recently lifted its ban on games consoles, and as a result we're seeing a few new challengers arrive on the market in the hope of leveraging the country's massive number of potential players. One such outfit is Xiao Bawang, the company which tried — and failed — to conquer China...
January2014
News No Game Content "Hostile to China" Will Make It Through As Ban Lifts
The size of the market means most will likely play along
Last year the Chinese government confirmed that it'd lift its video game console ban, with news that last week's implementation of that promise contributed to a boost in Nintendo share value; this prompted speculation of the Kyoto company diving into the region. We shouldn't expect Wii U and...
Will it be sustained?
After the Chinese government confirmed last year that it would be lifting its ban on game consoles, it became a reality this week. There are still the same hurdles that were highlighted previously, namely that hardware will need to be manufactured in a designated zone and all products will need approval from the country's...
September2013
News China Removes Game Console Ban
There is a catch or two
Earlier this year we reported that China was considering a removal of its ban on video game consoles; it was a rule that was bypassed by TV plug and play systems, including a Nintendo offering called iQue which included Nintendo 64 games. Modern systems with separately sold retail games were, however, out of bounds. As part...
November2012
News Exclusive Chinese 3DS XL Models Revealed
Feast your eyes on these bad boys
Distributor of Nintendo products in China, iQue, have revealed 3 gorgeous 3DS XL models which will launch this December 2012 exclusively for the region. No price tag has been put on the models as of yet. Below you can check out the 3 models: Mario White, Mario Silver and Mario Red & Gold (Limited Edition), and...
October2012
News Nintendo Responds To Foxconn's Admission Of Guilt In Child Labour Scandal
"We take our responsibilities as a global company very seriously"
Yesterday, allegations surfaced online that Chinese manufacturer Foxconn - which counts Nintendo, Sony and Apple as some of its clients - was employing children in its factories. Foxconn has since admitted guilt, issuing the following statement: We recognize that full...
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