I think one way for Nintendo to sell more Wiiware titles and VC titles, especially the low sellers are to have price drops and sales. I mean, there are so many games, good games amongst them that seem overpriced and do not so sell well accordingly. Examples being High Voltage Hot Rod show and Major League Eating: The Game. From my consumer prespective: 1000 points, no way. 800 points, maybe. 600, definetly. 500, bargain. It's just like disc games, start out expensive, get cheaper as time goes on, why can't it be the same for downloadables.
it would be cool if they had deals sometimes, like taking 200 points off of something if you purchased it along with (insert related Wiiware title here).
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I think it would be a better idea to give people a portion of their purchase price back after some time. That gets people to buy games right when they come out, instead of waiting for a drop. They also make money on the interest, even if they consider a points refund to be losing money that's making more than just dropping the price.
Well, you can register some of your downloads (both VC and WiiWare) at Club Nintendo in the UK for 50 stars each by taking a little survey) -- I only discovered this recently and it's taking me forever but I may be able to get myself something nice like lots of Nintendo points when I'm done!
Still sales are definitely in order or lowering the price of titles that aren't selling well. I know if I was a developer locked into a higher price bracket and my title wasn't moving I'd want Nintendo to drop the price and feature it in some kind of discount special to see if I could get some sales...
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