This is just Atlus being dumb, turning down free publicity. Watching an LP is not a replacement for playing the game. They don't lose anything, because those people weren't gonna buy the game anyway. However, they might buy it after watching an LP, or they might convince their friends to buy it, if they praise the game enough. They tried to do the same with Persona 5, but it didn't stick. The only outcome was fans losing respect for Atlus.
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Re: Atlus Releases Streaming Guidelines For Switch Version Of 13 Sentinels: Aegis Rim
This is just Atlus being dumb, turning down free publicity. Watching an LP is not a replacement for playing the game. They don't lose anything, because those people weren't gonna buy the game anyway. However, they might buy it after watching an LP, or they might convince their friends to buy it, if they praise the game enough. They tried to do the same with Persona 5, but it didn't stick. The only outcome was fans losing respect for Atlus.