Tag: Satoru Iwata - Page 3
More nods and winks about Nintendo's next console
Just recently we shared some translated quotes from a 4Gamer interview with Nintendo President Satoru Iwata, in which he talked about his programming days and his role in getting Super Smash Bros. Melee to market. That same thread on NeoGaf has been adding more translations, and the latest excerpts...
News Satoru Iwata Chipped In To Make Sure Super Smash Bros. Melee Made It To Market On Time
"Aaah, I wonder if it's alright to admit this?"
Nintendo president Satoru Iwata wasn't always in charge of Nintendo -- once upon a time, he was a humble programmer sat at his keyboard with dreams of becoming the next Miyamoto. In a recent interview with 4Gamer, Iwata admits that before he moved into management he had aspirations of being the...
News Iwata Saw Miyamoto As A Rival When He First Started Out
"That’s embarrassing to admit now"
Shigeru Miyamoto is arguably the world's most famous game designer, and not someone you'd want to set yourself against in a professional capacity. However, Nintendo president Satoru Iwata has admitted in a recently-translated interview with 4Gamer that when he was starting out in the industry, he decided to make...
News Nintendo Aiming To Create A Stronger Bond With Consumers Via Mii Smartphone Application
"It is rather embarrassing that we are so behind on this compatibility"
Nintendo has made no secret of the fact that it is looking into producing smartphone and tablet applications to support its core business, and during the recently-translated Corporate Management Policy Briefing Q&A, Nintendo President Satoru Iwata spoke about the company's...
News Region-Locking May Be a Thing of the Past Soon According to Nintendo
Unlocking business benefits
During the Q&A session which followed the Nintendo of Japan's investor briefing last week, Nintendo president Satoru Iwata indicated that Nintendo are reconsidering the unpopular policy of region locking on its consoles. An unofficial translation made by the ever-reliable Cheesemeister on NeoGAF turned up the...
News Collectors Be Warned, Some amiibo Figures Will Be "Limited-Time" Offers
Gotta catch 'em all!
It's not long until we can get our grubby mitts on Nintendo's attractive looking range of amiibo figures. If you are something of a collector however you might want to hit that preorder button now, as some amiibos may quickly become quite rare. During a recent investors briefing Nintendo's Satoru Iwata spelt out clearly that...
News Iwata Cites "Same-Generation Hypothesis" For Strong Smash Bros. And Pokémon Performance
You grow up, but the games stay with you
Nintendo's Financial Results Briefing is out, and in it company president Satoru Iwata outlines why its Super Smash Bros. and Pokémon franchises are enjoying such robust commercial success. Super Smash Bros. for Nintendo 3DS has performed better than expected on 3DS, and anticipation for the Wii U entry is...
News Satoru Iwata Outlines Nintendo's First QOL Platform
Focused on improving sleep and reducing fatigue
Since its announcement in January this year, Nintendo intrigued and confused some observers when it outlined plans to produce a Quality of Life — or QOL — platform. It was explained that it would be an entirely separate product from game systems — with some potential for overlapping apps and...
News Satoru Iwata Returns to Regular Work Following Surgery
Has lost weight but feels healthier
When Satoru Iwata missed E3 this year for medical reasons, there was some concern over the Nintendo President's well-being — it was then confirmed that he'd undergone surgery to remove a growth from his bile duct, and he subsequently missed the company's AGM (annual general meeting). Nintendo said little but to...
News Satoru Iwata Is Still "Recovering Steadily" With "No Interference" To His Work As President
Investment analysts share gloomy outlook
Earlier this year there was some concern when it was announced that Satoru Iwata would miss E3 for health-related reasons; it was later confirmed that this was due to an operation to remove a bile-duct growth, with the recovery from that surgery forcing Satoru Iwata to miss the company's AGM (Annual General...
News Iwata's Approval Rating Rises While Miyamoto's Drops Slightly
Small shifts across the board
The results from Nintendo's AGM are in, and as we already know, Nintendo president Satoru Iwata isn't going anywhere — his approval rating has actually risen over the past year by 3 percent. Last year, his rating was 77.26 percent, but this year's figure is a slightly better 80.64 percent. However, this rise was...
News Satoru Iwata Reigns Supreme in Annual Shareholders Meeting
Business as usual
Nintendo's 74th annual general meeting (AGM) for shareholders took place today in Japan and we can confirm that Satoru Iwata has retained his position as Nintendo's president. Iwata of course was not present at today's meeting due to his recovery from recent surgery. We are yet to learn what this year's investor approval rating...
News Twitter Hashtag Brings Bunches of Well Wishes for Recovering Satoru Iwata
He'll never have a potassium deficiency
Nintendo President Satoru Iwata has had to take it easy lately after a recent surgery to remove a growth from his bile duct. Twitter users have been taking to the feeds to wish the Nintendo head the best as he recovers but, as this is Twitter, they've been doing so by honoring Iwata's iconic, fruit-based pose...
News Satoru Iwata Recovering From Surgery To Remove Growth, Will Miss Nintendo's AGM
"I came through it well, as predicted"
Prior to E3 2014, there was the sudden news that Satoru Iwata wasn't attending the event for health-related reasons, though no details were given aside from reassurances that it was still "business as usual" for the Nintendo President. With Nintendo's AGM (Annual General Meeting of Shareholders) set to take...
News Satoru Iwata Won't Attend E3 For Health-Related Reasons
"Please understand that it is business as usual for Mr. Iwata"
With E3 less than a week away, Nintendo has made the surprise announcement that company President Satoru Iwata won't be in attendance. The company has already confirmed that Shigeru Miyamoto will be in attendance, along with all the major figures of Nintendo of America, yet Iwata-san...
News Nintendo Looking To "Harvest" 3DS Success To Avoid An "Unacceptable" Fourth Year Of Losses
"We would like to retrieve 'Nintendo-like' profits as soon as possible"
In its recently-posted investor's briefing, Nintendo has revealed its plans for the near future and how it aims to turn around three years of consecutive operating losses. We've already heard about the proposed
News Satoru Iwata Speaks Of The Need To "Redefine" Nintendo's Position In The Entertainment Industry
"Nintendo is a company that can do whatever they want"
Nintendo president Satoru Iwata may be under the cosh at the moment thanks to the growing discontent of the company's shareholders, but he has revealed to Japanese site Diamond Online that he feels he is carrying on the will of the late Hiroshi Yamauchi by ensuring that the firm is always...
News Report Suggests That June Could Be Crucial For Iwata's Future At The Head Of Nintendo
CEO's internal approval rating has dropped to 77.26 percent
A report by Japanese business publication Nikkei suggests that Satoru Iwata is facing his sternest test yet as Nintendo CEO. It has been revealed that Iwata's internal approval rating has dropped from from 92.89 percent in 2011 to 77.26 percent in 2013. This has led to speculation that he...
News Dedicated Video Game Platforms To Remain Nintendo's Core Focus, Says Iwata
Next 10 years will see Nintendo "redefine" entertainment
Nintendo president Satoru Iwata has updated his personal message on Nintendo's site to reflect the company's recently-announced plans for its "Quality of Life" platform. Iwata reiterates his stance that Nintendo needs to maintain its focus on having its own dedicated hardware and software...
News Investor Wants Nintendo To Create Mobile Titles With Game-Altering In-App Purchases
"Just think of paying 99 cents just to get Mario to jump a little higher"
Please understand, Nintendo isn't keen on bringing its library of games to mobile right now — company president Satoru Iwata has been pretty firm on that point. However, Nintendo is an organisation which has shareholders, and that means it constantly faces pressure from...
News Iwata Looking To Emulate iOS And Android With A Common Platform For Future Nintendo Hardware
Handheld and Home Console Divisions to "Become Like Brothers"
Last week's Corporate Management Policy and Third Quarter Financial Results Briefing Q&A session has just been translated into English, which allows us non-Japanese speakers to find out the inner workings of Satoru Iwata's brain. One topic which cropped up is the way in which Nintendo...
News Satoru Iwata Admits The "Wii U Isn't In Good Shape" Ahead of Investor Briefing
"I’m concentrating my mind on how to rebuild Nintendo"
Nintendo's investor briefing, thanks to the extensive gaps in time zones, is taking place rather soon. The unveiling of today's financial reports did involve a short press conference with Satoru Iwata, and Bloomberg has picked up some choice comments. After confirming a pay cut that will run...
News Iwata And Miyamoto Both Take Pay Cuts In Response To Nintendo's Poor Financial Results
Iwata halves his salary, Miyamoto takes a 30 percent cut
It has been revealed that Nintendo president Satoru Iwata will be taking a 50 percent pay reduction following Nintendo's recent financial results. He's not the only one taking a cut; legendary game designer Shigeru Miyamoto will see his wage slashed by 30 percent, as will fellow Nintendo...
News Nintendo President Satoru Iwata "Has Earned The Right To Fail", Says David Jaffe
Nintendo's "ups and downs" are what make the company great
Yesterday, Nintendo revealed that it was slashing its hardware projections for this financial year and that it expects to make a loss — not the kind of news that under-fire president Satoru Iwata will have wanted to impart to investors and shareholders, we're sure. Iwata himself has...
"We are thinking about a new business structure"
The news that Nintendo has reduced its hardware sales projections for this financial year and expects to make a loss has come as quite a blow to dedicated followers of the company, and has led some critics to repeat claims that the firm needs to move away from making its own hardware and embrace rival...
News Iwata Accepts Responsibility For Poor Financial Results, Ignores Calls To Resign
No management shake-up expected
Nintendo president Satoru Iwata has taken responsibility for the poor financial results posted earlier today but has insisted that he will remain in charge in order to steer the Japanese company through these testing times. Nintendo's latest report reveals that it expects to sell less Wii U and 3DS consoles by the...
News Packaged Physical Release of Wii Sports Club May Happen
Might not be an exclusive digital offering
Nintendo is a smart cookie when it comes to milking franchises. Its products, services, and software regularly offer the perfect balance of new and old. The latest example of this is Wii Sports Club – a digital remake of the original Wii Sports in HD, with online play and Miiverse functionality joining...
News Iwata: Wii Fit U's Free Trial Period Will Improve Wii U Sales Momentum
Getting fit for free
During a recent financial meeting with investors, Satoru Iwata has discussed how Nintendo hopes to improve Wii U sales momentum with the release of Wii Fit U and the month’s free trial period. The company president explained it was difficult to turn heads once the Wii U launch-period had passed: Under the current...
Nintendo Direct Check Out the Japanese Daigasso! Band Brothers P Direct Here
Including an overview trailer
A little while ago we reported on a new Jam With The Band title coming to 3DS, in development by Intelligent Systems. Jam With The Band on the DS certainly had some fans in Europe, though unfortunately it never made it to North America; Nintendo has now broadcast a special Nintendo Direct in Japan for the upcoming...
News Iwata: We Never Fear Failure And Always Seek To Challenge The Status Quo
"Opening the first door is when things are most interesting"
Nintendo president Satoru Iwata has been speaking at the recent B Dash Camp Osaka 2013 about his company's outlook on business and where it sees itself in the industry, as well as making the Pokémon series a success in the west. Iwata says that Nintendo doesn't fear failure, and that...
News Satoru Iwata Cites Poor Basic Wii U Sales To Rule Out Price Cut Benefits
"The issue is not there"
After a tough 2013 to date, Nintendo has been very clear in stating that its upcoming line-up of exclusive content will drive a revival for the Wii U. Prospects of an official price cut have been repeatedly ruled out, with recent confirmation that the Wii U is still sold at a loss further dampening the prospect of a drop...
News Iwata: No Chance Of Nintendo's "Precious Resources" Coming To Other Platforms
Going multiplatform would be a "short-term" fix, says Nintendo President
Nintendo President Satoru Iwata has been speaking to CVG about the possibility of the company bringing its famous IPs to other platforms, and the message remains the same: Not on my watch. Nintendo and Iwata have come under intense pressure lately to at least consider...
News Iwata: Getting The Attention Of Gamers Is Harder Than Ever
"The ability to pay attention is limited"
Gamers have more distractions than ever before — not only are there three main console makers, but players are also tempted with smartphone, tablet and web-based games, meaning that the amount of time they have to devote to any single title is reduced. Compare this to two decades ago, and most gamers would...
News Iwata Looking To Return To "Nintendo-Like Profits" This Financial Year
"Our basic strategy is the expansion of the gaming population"
Nintendo's lavishly-illustrated 2013 Annual Report is now available for download, and comes filled with all kinds of numbers and figures relating to the company's financial well-being. However, it also features a message from Nintendo President Satoru Iwata, who states that it is his...
News Downloadable 3DS StreetPass Plaza Content Has Generated 400 Million Yen In A Month
And that's with virtually no promotion
Nintendo recently introduced four new downloadable games which made use of the 3DS console's StreetPass functionality. Available for purchase individually or as a bundle with a discount, this quartet of titles marks a new phase in Nintendo's online strategy with its popular handheld. According to Nintendo...
News Satoru Iwata Emphasizes Nintendo's Desire to Produce Products That "Resonate" With Consumers
Doesn't think "the concept and potential of the Wii U have been rejected"
With its recent Q1 results and sales revelations, much commentary has inevitably swirled around Nintendo's approach with its hardware and software, which is delivering happy times with the 3DS; there's the obvious goal to reproduce that success on Wii U, too. It's always a...
News Satoru Iwata Aims for "Critical Mass" of Wii U Owners to Shift Perceptions
Also talks up the performance of the 3DS and eShop
Satoru Iwata has fielded plenty of questions about the Wii U and 3DS in recent months, with the latter providing some welcome positivity against what Nintendo itself regards as a poor 2013 for the Wii U. Of course a rough patch doesn't doom a system, as the 3DS demonstrates, and we're approaching...
News Satoru Iwata Refutes Claim That Nintendo Is "Suffering" Right Now
Experience counts for a lot in this game
Nintendo's in a funny place right now. The 3DS is doing great, but business types will point out that it's tracking below where the DS was at the same point in its lifespan. The Wii U — the successor to one of the most popular home consoles of all time — is struggling, with dismal sales and a lack of...
News Iwata: Third Party Wii U Launch Titles Could Not Enjoy Brisk Sales As Many Were Ports
Boosting the install base is still the key to future success
Much has been made of the lack of Wii U support from third party developers since the system's launch last year. While publishers such as Ubisoft are still generating content for the console in order to boost the install base, others have stated they won't be bringing games to Wii U until...
News Nintendo To Focus On Struggling Markets In The Short-Term
Performance in U.S. and Europe is "less than satisfactory"
During the Nintendo investor Q & A, Satoru Iwata took many questions about Nintendo's various struggles with the Wii U launch and also shared some insight about Streetpass DLC and the disappearance of the Vitality Sensor. But a question
News Investor Approval Rating For Satoru Iwata Drops To 77.26 Precent
Down from 90.60 percent last year
Nintendo has just released this year's investor approval ratings for its top staff, and Nintendo president Satoru Iwata has seen his score drop from 90.60 percent last year to 77.26 percent. In contrast, the rest of the company's executives all scored over 90 percent. Recently, Iwata clarified comments he made some...
News Iwata Says He Didn't Commit to Stepping Down Over Missed Profit Targets
So we should stop saying he will
Earlier this year we reported on translated comments from Satoru Iwata at a Corporate Management Policy Briefing, in which he made a personal commitment to Nintendo's target of 100 billion Yen of operating profit for this current financial year. It's a substantial target that was reiterated in Nintendo's end of year...
News Iwata: We Are To Blame For Poor Wii U Sales
Nintendo CEO owns up
With sales flagging and third-party support very thin on the ground, the Wii U is certainly having a hard time of late. It's only been on the market for half a year, yet many within the industry are ready to write it off completely. Coming off the back of the incredible success of the original Wii, the new console's failure to...
News Iwata: Nintendo Searching For A "Different Expression" To Describe The GamePad's Experience
Consumers don't understand the asymmetric gameplay of Wii U
When Nintendo released the Wii U last year it focused the majority of its messaging on what the all-new GamePad could bring to gaming. Of course, there's off-TV play but one of the biggest selling points is asymmetric gameplay, which allows one player to use the GamePad while others use Wii...
News Nintendo Not Focusing Too Much On What Other Companies Are Doing
Looking to create experiences that can only be found on Wii U
While last year's E3 was focused on Nintendo's Wii U, this year's event will always be remembered as the year Sony and Microsoft revealed their new consoles to the world. Nintendo opted to do things a little differently this time round, going for a much smaller Nintendo Direct...
News Iwata Issues Apology For Technical Difficulties With Nintendo Direct Live Stream
Please stop apologising, Iwata
Many Nintendo fans experienced some technical difficulties today during the E3 Nintendo Direct broadcast. Many users weren't able to log on to Nintendo's official website to watch the broadcast and took to social media sites to vent their frustration. Satoru Iwata took to Facebook to apologise for any hiccups that...
News Thinking Of Buying Animal Crossing: New Leaf? Go Digital, Says Iwata
"That makes me sound a little like a salesman, doesn’t it?"
As you're no doubt aware, Animal Crossing: New Leaf is now available in North America. It's an astonishingly good piece of software, as you'll know if you've taken the time to read and digest our Animal Crossing: New Leaf review. It's also the kind of game which is sure to keep players...
News Satoru Iwata's Mii Respectfully Asks To Infiltrate Your 3DS
Nintendo boss is available via SpotPass
If you've switched on your 3DS today, you'll have noticed a special visitor in your Mii Plaza — Nintendo's very own Satoru Iwata. Clad in a green Luigi cap, Iwata kindly reminds you of the date of the next Nintendo Direct, before informing you that his most-played 3DS game is Luigi's Mansion 2. He clearly...
News Satoru Iwata Taking Over CEO Role of Nintendo of America
Reggie Fils-Aime remains as President and COO
As part of its financial results today, Nintendo announced some musical chairs among the directors, with quite a few planning to retire this summer. One move interesting enough to prompt a press release of its own, however, is a high-level reorganisation within Nintendo of America, with Satoru Iwata...
Video Iwata and Miyamoto Perform Skit As The "Luigi Brothers"
Another classic Nintendo Direct moment
Since the broadcasts began in late 2011, Nintendo Direct has produced a number of memorable moments, even prompting us to name ten of our favourites last year. It seems that Japanese viewers were treated to another example in the most recent broadcast on Valentines Day, which has now been posted by Nintendo UK...

















































