Nintendo and its games have been referenced countless times in pop culture over the years. Heck, it's even seeped outside the world of pop culture, as demonstrated by this rather bizarre discovery from Supper Mario Broth.
In a tweet posted on July 24th, 2023, it's been revealed that none other than Super Mario World has been referenced in a home insurance ad from the late '90s. Though not referenced directly by name, Reynolds Insurance Inc (not affiliated with this writer, FYI) made mention of one of the game's Koopa bosses, Lemmy.
The full quote reads:
"At Reynolds, we understand owning a home can be complicated. There's the butler, the gardener, the staff, the limo... you know, the necessities. And possibly, the wing for your parents. But the seasoned Santa Fe homeowner knows it's Reynolds that efficiently takes care of those pesky insurance details. And that gives a homeowner like Lewis the time to suref the internet or conquer Lemmy Koopas' castle in Super Nintendo. CALL US... BECAUSE IT'S IMPORTANT."
It's clear the ad had been deliberately written with a humourous angle, possibly to cater to a younger audience who might potentially be looking to own their first home. Still, it's quite a strange reference regardless. We're all here for it, though. Frankly, the more companies reference Nintendo games, the better.
What do you make of this Super Mario reference in a '90s insurance ad? Let us know your thoughts with a comment down below.
[source novspapers.comlarticle, via twitter.com]
Comments 26
It’s certainly because Lemmy is the best Koopaling, of course!
I think what they were implying is that they'll deal with your insurance and stuff, and you can do fun things (like playing Nintendo games) rather than having to worry about it.
Removed - unconstructive
"At times like this, kids like you should be playing Nintendo games"
I fairly certain Lemmy Koopa also has a castle in Yoshi's Safari, a 1993 game not as popular as Super Mario World.
Removed - discussing moderation
One of my favorite Kooplings. When I usually select a Koopling in Mario Kart 8 it's usually him. Might have something to do with who he's named after. 🤘
How much internet surfing was being done in 1996?
@Not_Soos
Depends on the demographic.
A friend of mine and I would look up game secrets and cheat codes on a very early version of ign back then.
So, I mean, gamers used it.
@Not_Soos Surfing the net was THE hotness in 1996.
since lemmy will literally never appear in an article header ever again ill also take this chance to say he's best koopaling. he's really cute in the mario bros show where him and iggy were twins named hip and hop. lil mohawk koopa guy who likes to be a clown bless him
Lemme see Lemmy's castle, is it on the market yet? 🏰
They must have had balls (I'm sorry)
This makes me wonder, does Bowser have some kind of insurance? I mean with all the castles, airships, etc that are destroyed in his antics.
Gets awesome geek-cred for name-dropping Lemmy Koopa, then loses it immediately by saying you can conquer him "in Super Nintendo."
Is it because Lemmy's castle is the first really difficult level in Super Mario World? I remember that level stopping my progress for a while.
"In" Super Nintendo? Guess this was written by the same people who would say "Super Mary-o Bros.", "Are you playing your Nintendo tapes?", or think that every home console was "a Nintendo".
@Pak-Man I love Playing Super Nintendo World on the super mario entertainment system!
Very interested to see if Lemmy will make an appearance in Super Mario Wonder. Read an article mentioning that SMW releasing in October this year could be the next “Super Mario Bros. 3” which sounds ambitious and exciting. If the Koopalings return, maybe the boss encounters will be more epic this time.
Although I haven’t played Yoshi’s Safari, I was impressed of how Nintendo did something creative with the Koopalings in that game. The mechs were an interesting design choice for the Koopa kids. If Nintendo can bring this game out on NSO, that would be awesome.
"And possibly, the wing for your parents."
Lmao - these days, the parents are lucky if they can get the kids moved out of the house before retirement.
@Not_Soos A lot. I got my first computer in 1996 and I was on that thing constantly using the internet. Since it was well before smart phones, it was the computer or nothing basically for the net.
I’d be interested to learn more if it can be sleuthed..
@goomba478 how many AOL frisbees did you have?
@Agent_P I didn't have many frisbees, but I had several hundred AOL Floppy Disks . The best thing was that you could request an unlimited number of them basically back then, and then after using the trial you could just format the floppy and use it for saving random files lol.
"Oh no, not Lemmy! NOT LEMMY!!!"
@Tasuki same I always use him in 200cc with mr scotty with red roller and parachute multicolored it has lowest speed but best control, but I always get the issue that Larry is always being a b word since he’s Lemmys biggest rival in mk8 do u hate Larry too? Lol or is it just me but he’s annoying as f
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