Nintendo is going all-out with the marketing for The Legend of Zelda: Tears of the Kingdom (big surprise). There are the trailers, the tie-in Switch OLED model, the novelty pre-order bonuses (Zelda spoon anyone?), in short, the game is everywhere.
Now, Nintendo has managed to spread the marketing for the title even further, as it has today revealed a range of Tears of the Kingdom-inspired food and drink items that are now available to buy from Lawson stores in Japan.
The six different items that make up the range are a 'Goron Spice' rice ball, banana milk, truffle focaccia, pork-filled curry bread, clam chowder and spicy chicken balls. Now if that isn't enough to fill up a couple of hearts then we don't know what is.
Each of these items is inspired by a dish that you will be able to knock up in Tears of the Kingdom — though the added effects of increased stamina or resistance to the cold are not guaranteed. You can find out more about each of the dishes on the official Nintendo Japan website (via a translation tool, if required).
This range of food will be joining Lawson's collectable and homeware collection for TOTK that we first saw a few weeks back. We all thought that we would 'eat, sleep and breathe Tears of the Kingdom' from 12th May, but we didn't mean literally...
Will you be trying to get your hands on the game's tie-in food? Let us know in the comments.
[source topics.nintendo.co.jp, via twitter.com]
Comments (27)
If the product line had booze, i'd market it as "Beers of the kingdom"
But I don't exactly have anything dumb/witty for that set.
Do they have any fruit? Maybe I could get some Pears of the Kingdom
I live near a Lawson, hooray!
They should manufacture some fabric, and then rip them up in Great Britian.
It would be the tear of the kingdom...
I'll show myself out.
I would love a restaurant that serves BotW/TotK themed dishes. All the food looks amazing in those games. Just don't order the 'Dubious Food'.
@FoxyDude
@MiniKiwiGeek
You two make this all worth while.
I toast you both.
Cheers of the kingdom!
Needs a cheese dish: Gruyères of the Kingdom
Well, for.the first time and just for a few more days I am visiting Japan, so I will change my usual 7-11 provisions for these of Lawson apparently.
If they add steak, it could be "sears of the kingdom"
Can I have some Bread of the Wild with these?
@HammerGalladeBro
Oh, very nice!
It always annoys me that Japan gets all these neat food and swag collabs, while other regions (such as North America, where I live) get next to nothing. And I live near one of the largest cities in the United States!
Good thing the collection doesn’t include food packaged in bags where you would need to cut off the top, otherwise I’d need…Shears Of The Kingdom.
@Prkali
See, now that's a cut above!
@AstroTheGamosian
Agreed. Somehow we get the absolute worst preorder bonuses as well. I mean what we have is fine I guess but some other regions have had some incredible bonuses like blankets and puzzles while we got a block of wood and a poster.
Really wish Nintendo wasn't so cut and dry with the merchandise. BOTW received a luxurious art book, with in-depth interviews and huge page spreads, whereas TOTK only gets a cut-and-paste art book, and only through the CE preorder. At the very least, allow us to purchase the art book separately, Nintendo!
I'll be in Japan for the release of TOTK, so I'll definitely be trying all these foods and buying as much merchandise as I can.
I'm already pretty tired of that image of Link kneeling on the edge of that flying island or whatever it is. I'm sure Nintendo has some other images of TOTK they could slap on some items/marketing material.
@Ulysses most of that extensive merchandise comes after the game comes out to maintain customer mindshare. Slow drip feed keeps consumers on the hook.
@Deemo37 And to make matters worse, they require that the preorders for the Collector's Edition are online-only, meaning that people looking to scalp them are more likely to scoop up all the preorders using purchase bots before legitimate customers can even add it to their carts.
Thank Hylia that preorders for the TOTK-themed OLED Switch were in-store only. Had they not have been, I would have never gotten mine a few days ago. And then I would have been left with a Switch with a dying fan, meaning I would have to send it in to Nintendo for repairs and wait several weeks.
And then not only would I miss out on playing TOTK when it launches, I'd also miss out on any Splatfests in Splatoon 3 (which I am trying to take seriously this time around, after largely ignoring them for the first two games).
@AstroTheGamosian
That preorder thing will always be a mess but in store would definitely help. That isn’t a region specific thing though is it?
What about a pizza selection in Italy? Then it would be PIZZA of The Kingdom 😂🤣😆
I am pretty sure most of the images on the drinks are from BOTW.
I want to try some of that! And no I'm not getting my hands on it, because I'm in a different country.
@Deemo37 I wouldn't know. A lot of those preorder policies are set by Nintendo, not the retailers. They tell people not to buy from scalpers, but then do nothing to deter scalpers.
Frankly, I think one way of preventing scalping is requiring two-factor authentication or CAPTCHA on all online purchases, because the bots still can't pass those. Also requiring online resellers like eBay to delist scalped goods or face fines.
@AstroTheGamosian
While I agree with you about CAPTCHA 100% and am actually surprised that it’s not a thing already I can’t agree on eBay stopping it. It’s really not their place to stop as it might harm people who aren’t scalpers wanting to sell items along with the fact that technically scalping isn’t illegal.
@Deemo37 Scalping of tickets is illegal, but only in a handful of states. Nothing is said about limited-edition versions of video games and collectibles. That's why there needs to be a law that makes it illegal. I call it the Scalping of Collectibles And Limited Products Act, or SCALP Act. Alternatively, it could be called the Scalping Criminalization And Limitation or Prevention Act, also abbreviated to SCALP Act.
Such a law would make it a crime to scalp items such as tickets, limited-edition items (such as video games), and collectibles such as trading cards. The first couple offenses would be progressively larger fines, but repeat offenses would involve jail time on top of the fines.
In regards to what you said about eBay, there would be a monetary threshold before they are required to delist a product. If the item being sold is within 1.5x the MSRP, it's good to go. But anything over that amount, then eBay is required to notify the user to change the price to meet the requirements or be delisted from the platform.
As we have seen, people are selling a $130 game bundle for at least twice or thrice that amount, so those listings should either be altered to be closer to MSRP or removed entirely, in my opinion.
Furthermore, it would also prohibit the programming, distribution and use of purchasing bots, with online retailers required to add CAPTCHAs to their checkout webpages for anyone who circumvents that, especially those who live in other countries or use VPNs to change their region.
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