
Microsoft's planned acquisition of publisher Activision Blizzard has been officially blocked in the UK by the Competition and Markets Authority (CMA).
The $68.7 billion acquisition was blocked on grounds that it would "alter the future of the fast-growing cloud gaming market, leading to reduced innovation and less choice for UK gamers over the years to come."
The CMA has posted a full statement on the UK Government website (along with a 415 page final report if you're up for some light reading) that elaborates on the decision in greater detail, confirming that Microsoft's proposed solution to its concerns "had significant shortcomings and would require regulatory oversight by CMA."
In regards to its specific concerns, the CMA stated the following:
"The cloud allows UK gamers to avoid buying expensive gaming consoles and PCs and gives them much more flexibility and choice as to how they play. Allowing Microsoft to take such a strong position in the cloud gaming market just as it begins to grow rapidly would risk undermining the innovation that is crucial to the development of these opportunities."
This wouldn't have much of an impact on Nintendo gamers were it not for the planned 10-year commitment from Microsoft to bring Call of Duty to Nintendo platforms, announced back in December 2022.
Much like the commitment itself, the specific language is vague but the deal is obviously contingent on Microsoft's acquisition being approved by regulators. Back in February, Vice Chair and President of Microsoft, Brad Smith, tweeted to confirm "Microsoft’s strong commitment to bring Call of Duty to Nintendo’s customers if our acquisition of Activision Blizzard is approved by regulators". There's that key word: if. If the acquisition doesn't close, Microsoft doesn't have access to CoD and the deal with Nintendo is equally dead in the water.
Microsoft has confirmed that it will appeal the decision by the CMA, as demonstrated in a rather sour statement from Brad Smith himself:
So, the drama continues! Given that Microsoft has confirmed it will appeal this decision, it doesn't seem likely that we'll see the end of this for quite some time. One thing's for certain: Jim Ryan, President and CEO of Sony Interactive Entertainment, is likely feeling pleased right about now. Let's see how the appeal goes.
What do you make of the CMA's decision over Microsoft's planned acquisition of Activision Blizzard? Do you think it will eventually go through? Share your thoughts with a comment below.
[source gov.uk, via purexbox.com]
Comments 109
And so the saga continues.
This whole shebang could work as a novel, me thinks.
I didn't think Cloud gaming was gonna be what would undo Xbox's plans. But yeah I guess Microsoft is really entrenched in that field and would have an immediate huge advantage.
I find my self torn as fewer companies is rarely a good thing however sonys arguments have been ridiculous including exclusives are bad. So whens the last of us out on switch and xbox Sony?
Finally, and let it be end of that. The whole gaming world has better things to talk about.
The end is clear at this point even if they spend years spinning their wheels trying to get this reversed it most likely won’t work and other regulators might be embodied to block it as well now.
Cloud gaming is crap
Being against Disney buying Marvel, Lucasfilm and Fox = Caring about the quality of movies and series
Being against Warner and Discovery merging = Caring about the quality of movies and series
Being against Universal buying DreamWorks = Caring about the quality of movies and series
Being against Activision and Blizzard merging = Caring about the quality of videogames
Being against SquareSoft and Enix merging = Caring about the quality of videogames
Being against EA buying small studios = Caring about the quality of videogames
Being against Konami buying Hudson = Caring about the quality of videogames
Being against Take-Two buying Zynga = Caring about the quality of videogames
Being against Sony buying Bungie = Caring about the quality of videogames
Being against Sony buying Square-Enix even though it's just a rumor = Caring about the quality of videogames
Being against Sega buying Rovio = Caring about the quality of videogames
Being against Microsoft buying Activision Blizzard = Being a whiny and envious Sony fanboy
90% of the movie and TV industry is in the hands of 5 conglomerates (Disney, Warner, Paramount, Universal and Sony), this is a major reason why Hollywood sucks, even when they release good movies, they don't want to create new things and want to just keep recycling what they already have, and these conglomerates also own journalism companies, making things even worse.
Disney buying Marvel, Lucasfilm and Fox didn't go well, for the people who liked the franchises Disney bought and for the people who liked Disney before those acquisitions.
Warner Bros. and Discovery merger caused many projects to be cancelled, including some of them that were finished, and even works that were already released were removed from distribution.
Activision and Blizzard merging was terrible for Blizzard fans.
20 years later, most people agree that SquareSoft and Enix becoming Square-Enix allowed us to play some great games and there are franchises that stayed well, but overall, the merger was bad for those who liked what both companies had to offer.
EA has a history of buying smaller companies, ruining them and their franchises, and shutting them down.
Before Konami became a terrible company, they bought and absorbed Hudson, not only ruining the Castlevania, Contra and many other Konami franchises, but also ruining Bomberman, Adventure Island and other Hudson franchises.
But relax, Microsoft buying Activision is going to be good for us and Blizzard will be fixed, trust me bro, everyone who complains is a whiny and envious Sony fanboy.
The cloud? Cloud gaming is the hill they choose to defend?
I don't even...
There were funny arguments on PushSquare about this news.
Let's see if there will be some funny arguments about console wars on here. 🍿
A good day for gaming. You can buy developers no problem. But stay away from publishers!
I swear at the end of this all they will make a movie like the social network about it all making those involved out to be victims.
We got one! Sony fanboy in the house y'all!
Time to teach @victordamazio a lesson - Go!
it really is a sad day in gaming today $ony is too comfortable and the Mid-Station 5 is suffering because of it .
worst playstation of all time so far
Lol, cloud gaming…
Microsoft convincing the CMA to drop their console gaming substantial lessening of competition concerns over Call of Duty, only for the CMA to block the deal anyways over cloud gaming, which accounts for ...check notes... under 1% of the global gaming market, is the ultimate irony.
@victordamazio I think you need to get some fresh air.
I apologize in advance if this is a dumb question; but aren't both these companies American? How does the UK have a say in this? I really don't know anything about mergers and who has the final say.
As for the this merger, I can't see how this is any worst then other recent mergers that have gone unchecked.
@gcunit Yup, I'm sure that'll go well, right? In that case, I'm sitting out on that, thank you very much./s
Does anyone know what the rate of success is for appealing decisions of the CMA?
@PessitheMystic Plus, these are the same comments he posted before. No points for that, I'm sure.
MS is already appealing so it isn’t over yet. Although I wonder if MS is willing to lose the UK market over it (with Brexit that means this just impacts the UK?). Technically afaik so long as the merger is approved in the US they can go forward but just can’t do business in blocked countries or have to set up subsidiaries/file as two separate companies where they are blocked. Or stop doing business there.
To hang this on cloud gaming when MS is one of the largest cloud service providers (Azure) is odd as Sony can’t do anything in that arena anyway as a cloud service provider unless they wanna fight google , amazon and ms. And when cloud gaming is still in its infancy. And MS isn’t overly pushing xcloud right now anyway. For all we know cloud gaming may fail because internet infrastructure still is uneven globally.
I don’t care beyond the benefit of COD on Nintendo systems and the stock impact all this has overall but it is interesting to watch.
Edit: edited for clarity.
I didn’t want the merger.
I want more games not less.
However I don’t think I can cope with month more of xenophobic, conspiracy theories telling us on both sides however everyone is evil.
The culture wars in the rest of society is bad enough. This deal has brought out the absolute worse in the gaming industry and fan base
@DanijoEX I did think the second comment was posted too quickly. Makes sense now. Effort for being able to use CTRL + C.
@PessitheMystic It's not always the case, I've written similarly long comments in the past and simply wrote the full comment first on Notepad and then posted it as two separate comments at once.
That said, if the exact same comments have already been posted elsewhere like @DanijoEX mentioned...
This is far from the end of this saga which is unfortunate regardless of how you feel about the acquisition, would've been nice to be done hearing about it.
That's a relief. Microsoft will obviously appeal but it has been a fun story to follow. These massive takeovers are crazy and I don't think they're in the best interest of the players.
I was under the impression that Microsoft has almost clenched it.
@nomither6 I'm not sure I would say Microsoft being blocked in attempting to further monopolize the major budget market is a sad day...
Probably best we have more singular entities, not less...
@Ryu_Niiyama
While I very much think it's a strange hill for the UK to choose as saying it "goes too far", I do feel the need to point out that Sony does, in fact, have a competing cloud service in the form of Playstation Plus (formerly called Playstation Now). So there is something resembling logic in their reasoning.
A Playstation console isn't required to use it, either. It's available via PC, and by extension it can be accessed across a wide array of devices.
@dkxcalibur I had the same question over on PS about the UK blocking a U.S. deal but no replies yet. I did a Google search but didn’t find anything useful. I did find the US FTC was suing to block it back in December and the EU seems opposed to the deal as well so this may just be the first denial of many, which might be too many for even MS to overcome.
But if everyone else oks it and only the UK doesn’t that could be interesting. If I was them I’d do it anyway, let the UK come crawling back to them begging them to do business there. Sure the UK can survive without CoD but how are they going to function without Windows? 🤷🏻♂️
@TrixieSparkle That is fair but I was talking about underlying infrastructure that’s why I said cloud service provider and not cloud gaming service provider. I’m talking about Azure. Not the currently offered gaming services. I will edit for clarity.
I think MS is getting far too big and I want Activision to fail in everything they do. The court's decision was a win for all of us.
When this deal goed through, people in England would have to import their Micro-Vision games.
Or just skip them entirely.
Cloud gaming is a joke, here in the UK broadband is atrocious. I live in a rural area and sometimes I can't even access my emails. Cloud gaming is totally out.
@rjejr Linux
This article should be making everyone nervous, due to the fact that people in power defend cloud gaming as “fast growing.” Enjoy your game ownership while you can, folks. Cloud gaming will evaporate digital and physical ownership.
Cloud gaming is really bad and barely has a player base, I find it weird that this is why the deal was blocked.
@Gex Google “cloud gaming market size” and tell me if you still believe what you said about it barely having a player base.
Well… that was unexpected… I guess UK is ready to kill console gaming. Who’s ready for the Switch Cloud? Be prepared for that latency when playing on Cloud 9. I might go back to board games if that’s where gaming goes so I f Hookshot Media needs someone to start a board game media empire let me know. I’ll be happy to be a guinea pig for this experiment, first review will be Pandemic Star Wars: The Clone Wars.
@dkxcalibur Becasue if affects all markets therefore it must be aproved by all regions
I still don't particularly understand how British regulator's decisions really have any impact on the business decisions of two American companies. I feel like Microsoft could just forgo the market without much of an impact. Clearly the British government has bent to Sony's lobbyists.
Oh no, whatever shall we do? Lol
This is certainly an interesting article that brings to light how corporations attempt to divvy up the market.
@Stocksy what theories? explain
I don't see how this will stop an American company from buying an American company.... Don't do business in the UK then..
Just avoid the UK market altogether, it's not like all of Europe had issue with it. UK don't support the acquisition, their loss everyone gain.
I just love how everyone in this situation are the bad guys. Ms is bad because big corporations=bad. Activision blizzard is bad because they're Activision blizzard. Sony is bad because obnoxious Sony execs. Whoever wins, we all lose.
@Pres_Shinra So if that logic is true, couldn't one country just block other county's businesses just to cause problems?
@Serpenterror You do realize UK is one of the largest markets in the industry, right? What if the US blocks it too? Should they avoid our market too when that would drop global sales numbers by 25-30%? 🤣
@dkxcalibur Yes they could and I believe that has happened with China on a few ocasions however it's not a widespread malpractice cuz if you botch an aquistion from a foreign country then if one your companies tries to adquire another in that country you know you are screwed. Plus you still have to go to court so in theory no politics there. FOr example, Brazil and Japan have already approved the aquisition of Activision. Anoteh example is the EU forcing Apple to adopt the USB-C. Apple could simply launch the iphone with USB-C only in the EU, they will make it global cuz they want it that way (and know other regulators would follow)
Out of any other potential sticking points, the one they choose is cloud gaming?
I swear some sagas never end.
@LilyGoMEOW Nope the UK market is small, them having a website, some devs, and a sales chart means nothing. I literally knows nobody there and I play online all the time.
Microsoft will appeal the decision, so I guess we'll have another 9 months of drama.
Anyways, the european union commission will announce their decision next month. If they also block the deal it'll probably game over for microsoft, winning against the FTC seem easier, but against two european regulators? That would be hard.
@Pres_Shinra Maybe. We're still talking about one American company buying another American company, and a British agency trying to block it. I'm pretty sure the US has major beef with Huawei but I'm sure that company has completed mergers. I'm just saying that if all it takes in one country being upset or concerned to block a merger....even in another country, I doubt any mergers would take place.
I think your second example isn't the same though. A country forcing a company to abide by a standard or specific demand, like a charger, really isn't remotely the same as one company buying another company from the same country; and governing branch from a separate country trying to block it.
@fenlix I have a concern that this ultimately does more harm then helps the consumer. Like you pointed out, government agencies never move quickly. What if this drags out another year? It creates delays in games. Doesn't that hurt the consumers as much as the merger will supposedly hinder creativity? Plus there's still lots of other game developers out there. It's not like they've purchased them all. It would be different if once cell phone service provider owned all the cell phone service companies. That one company would control prices and stifle competition completely.
@dkxcalibur What im telling is not an opinion it's a fact.
Here is my last piece of evidence.
https://www.reuters.com/technology/us-blocking-chinese-acquisitions-global-tech-firms-red-flag-chinese-state-backed-2021-09-02/
Ater this believe what you want. But it this wasnt an issue than this activision deal would not be news... Plus of course the main regulators comunicate between them.
As for my charger example, I know it's its not the same but it´s the same principle, the regulator has only power in their country and yet it can have ripple efects in other markets.
Sony obviously put their hands on this. Now, we're going to get a real console war. Sony and Microsoft have been very passive agressive with each other for years, now it's real.
Well, I am genuinely surprised at this outcome. I wonder if they will stop SONY insisting on contracts prohibiting developers working with certain other companies.
As much as I hate aquisitions (I feel both Rare and Star Wars have lost their heart since) there has been so much precedent set that I honestly don't know how this got blocked. Given the CMA's verdict...I'm not sure they do either...
Nintendo Life writes:
"This wouldn't have much of an impact on Nintendo gamers were it not for the planned 10-year commitment from Microsoft to bring Call of Duty to Nintendo platforms, announced back in December 2022.
Much like the commitment itself, the specific language is vague but it does seem as though the deal was contingent on Microsoft's acquisition being approved by regulators. Back in February, Vice Chair and President of Microsoft, Brad Smith, tweeted to confirm "Microsoft’s strong commitment to bring Call of Duty to Nintendo’s customers if our acquisition of Activision Blizzard is approved by regulators". There's that key word: if."
Well, Nintendo Life, it is nothing vague about it all really.
Think about it for a while, Nintendo Life.
Microsoft is only able to commit to bringing Call of Duty to Nintendo Switch and "Switch 2" (Switch U, Switch 64, Switch Boy Advance, Super Switch, SwitchCube) if they actually get to buy Activision Blizzard.
If the purchase does not go through, then Microsoft is not the owner of Call of Duty or Activision Blizzard, which means Microsoft has no way to make commitments. If Activision Blizzard stays an independent company, then they would have to commit to bringing Call of Duty to Switch or "Switch 2" themselves. Microsoft would have no say in it, just like Microsoft has no say in whether or not EA brings games like Battlefield or NHL to Nintendo Switch or "Switch 2".
So there is no big mystery here, not very vague. Microsoft is only able to commit to it if they own the company. IF Microsoft does not get to buy Activision Blizzard, then we would need a promise from Activision Blizzard themselves about Call of Duty for Nintendo Consoles.
A question for Nintendo Life and other gaming press to ask Activision Blizzard is obviously something like:
"So if you stay independent and Microsoft is not allowed to purchase you, could we still get Nintendo versions of Call of Duty or would it be a hard no on bringing Call of Duty to Switch?"
Activision Blizzard has brought some other games to Switch, right? Like Spyro the Dragon, Crash Bandicoot? So they are at least not completely inexperienced with Switch as a hardware and platform.
@Pres_Shinra Good find with the article. Like I said, earlier, I don't really know how mergers work. I'm a sceptic by nature so that's why I found what you were saying earlier hard to believe; but I stand corrected.
@Okko i live in a more urban area in sweden and broadband is sort of everywhere here. And 4G and 5G networks too. Sweden was, as a country, kind of an early adopter of broadband. Sweden invested (government, or government owned company) in broadband quite a lot in the early 2000s. But it is different in different countries and areas.
@DanijoEX The saga continues.
Episode VII - The Spencer Menace (making an aquisition offer)
Episode VIII - The British Empire strikes back (saying no to the deal)
Episode IX - Return of the Kotick (Kotick gets to keep his job somehow)
I'm confused as to why the UK government gets a say in what US companies do?
@dkxcalibur Yes I understand, you can't believe a random guy on the internet xD
How can the UK block two American companies merging?
If the FTC were to approve it, would that just mean the combined company wouldn't be allowed to operate in the UK?
@StAmbrosius UK govt seems all about the Linux. 😉
https://learn.microsoft.com/en-us/compliance/regulatory/offering-g-cloud-uk?ranMID=24542&ranEAID=nDQA3oKZiiQ&ranSiteID=nDQA3oKZiiQ-uxDtQwUC8.ix5KEfQ1QzjA&epi=nDQA3oKZiiQ-uxDtQwUC8.ix5KEfQ1QzjA&irgwc=1&OCID=AID2200057_aff_7593_1243925&tduid=(ir__9gy6xyvqt9kfb1icmv0ulh0une2x6rbj2p2mzwgh00)(7593)(1243925)(nDQA3oKZiiQ-uxDtQwUC8.ix5KEfQ1QzjA)()&irclickid=_9gy6xyvqt9kfb1icmv0ulh0une2x6rbj2p2mzwgh00
@RainbowStarFlower it’s not . it’s worse if we don’t because $ony has no competition . they’ve been mediocrely garbage for years now
dormant IPs
Horrible variety in their exclusives
Anti-consumer practices
Playstation 5 basically does nothing - Zero features - or gen defying features besides an SSD .
it’s stale
@victordamazio I am against this acquisition, because I am a gamer. Nobody in the industry has acquired publisher’s before except Microsoft with Zenimax and now they try to take over Activision. I would feel the same if it was Sony or Nintendo. Next to that Microsoft still hasnt proved for the last 10 plus year with all their acquisitions that they are capable of producing real triple A games like Nintendo en Sony let alone regularly. So there is no proof that Microsoft will be able to produce these kind of games in the future. So now you have a company like Microsoft owning two major publishers with no positive triple A games track record whatsoever. For me that sounds like a very bleak gaming future. I hope I am wrong and they will start with Starfield.
Yay, no COD on Switch thanks to Sony!
Oh wait... THIS SUCKS!
@Edu23XWiiU It's funny how Nintendo fans have been trying to sit this one out, but we've all been dragged into it now thanks to the way COD was going to come to Switch if this deal happened. So basically Sony's ruthlessness and anti-consumer tactics have resulted in them hurting Switch fans in their effort to hurt Xbox.
I guess that's when you know things have become serious, and how Sony has become a tyrannical force in the industry that won't stop with Xbox.
I guess after Disney buying Fox and the whole afterbirth of that saga has led these groups growing a spine.
Sony needs to take the 10 year COD deal and move on. If Sony gets the deal blocked Activision won’t want to play nice with them anymore anyway. What’s the point?
@RainbowStarFlower What has Activision done “for the players”? Or even for their employees? MS hasn’t handled Xbox too well but it certainly can’t get any worse than the way Activision currently operates.
This whole saga has been an utter clown show. All it’s done is make me lose trust in both companies. Screw this, I’m going full PC gaming with Nintendo on the side. Console gaming has lost all its lustre for me thanks to this.
@Serpenterror Xbox series S/X have sold over 2 million units in the UK. It wouldn’t inspire much confidence in Microsoft as a brand if they decided to stop supporting those 2 million customers in favour of this deal.…..We might not be the biggest country in the world but that doesn’t mean we deserve to suddenly find ourselves in possession of £500 paperweights.
@Aawill91 It's not about what Activision do for the players. It's about the independence of single entities rather than massive media conglomerates having monopolized the entire AAA industry.
Zenimax was a huge get for Microsoft. Activision would have been massive, too. We already have future Obsidian, Bethesda and Arkane games all exclusive to Xbox and PC. These aren't some small studios and IPs Microsoft are buying up. They're buying up IPs that have huge value, which is one of the reasons why this deal isn't going through. Monopolies aren't good.
@nomither6 Don't be fooled into thinking Microsoft's monopoly will somehow light a fuse in Sony that makes them develop a console you like, dude.
Sony don't have the money to flaunt and buy 60 billion dollar companies. If you're not satisfied with Sony's IPs, don't point fingers and say "Why can't Sony buy Elder Scrolls?"
@Jireland92 PC = Microsoft, really.
So long as you're playing on Windows, that's all Microsoft really cares about.
officially blocked in the UK by the Competition and Markets Authority (CMA
Aka Sony fingerprints all over it...what else is there left??? If Cloud gaming is the only straw they can grab for they need to grab for the middle of their pants first.
They got them with “cloud gaming”?
That’s some weakass source they got there.
@nomither6 ps5 is selling like wildfire none like Xbox which can't even make it to ps5 sales numbers
@JayJ there was nothing blocking Activision from releasing call of duty on the switch before Microsoft attempted acquisition, and there’s nothing blocking Activision from releasing call of duty on the switch in the future other than Activision’s complete lack of interest in releasing call of duty on the switch.
@IndoorEnthusiast Except for the fact that the Microsoft deal was the only reason they ever made any intention to release COD on the Switch. Thanks to Sony's ruthless monopolization tactics, where they will get regulators to shut down any deals that might threaten their industry domination, Nintendo will no longer get a COD, because the proposal that would have made Activision do that no longer exists.
Why would you expect Activision to suddenly start releasing COD with Nintendo without any incentive? Sony wanted to ruin this deal for everyone so they could capitalize on it themselves.
@RainbowStarFlower Sony is by far the closest thing the gaming industry has to a monopoly right now, and today has proved that as a fact. They have by far the biggest marketshare: fact. They have control over regulators and can make them block competitors deals if they start to threaten their industry lead: fact. They are aggressively buying up smaller studios: fact.
Face it, Sony are not the good guys anymore. They're the ruthless business that is out to dominate everything for themselves and force anti-consumer conditions because why should they try or care anymore? When one company can dominate an entire industry, it's the people who lose.
No it’s not going to alter the fast growing cloud gaming market because cloud gaming is not growing fast. Seriously guys cloud gaming is not going to be the way of the future.
@JayJ Sony absolutely does not have a monopoly on the industry.
"They have control over regulators and can make them block competitors deals if they start to threaten their industry lead: fact. " That's not a fact. That's a conspiracy.
"They are aggressively buying up smaller studios: fact." That is inconsequential when they're not buying up some of the biggest IPs in the industry. (Minecraft, Elder Scrolls, attempting to buy Call of Duty, Candy Crush, World of Warcraft, DOTA, Overwatch etc.). Activision and King are two massive market holders in the industry, alongside EA and Ubisoft. Microsoft owning them - it's the equivalent of Disney buying up the likes of Fox.
Sony's most recent acquisitions include Firewatch Studios and Haven Studios. Neither of which have yet to release a game. It's hardly the same as acquiring Activision, that spans multiple studios and multiple massive IPs.
"When one company can dominate an entire industry, it's the people who lose." Yes. That is why Microsoft being allowed to acquire a conglomerate as massive as Activision is a bad thing.
Neither Sony or Microsoft are "Good guys". They're businesses in the business of making money.
@RainbowStarFlower Sorry but today has objectively proven you wrong on all accounts, and it's blatantly obvious how you are just a Sony fanboy trying to defend their ruthless industry monopolization tactics as they further expand their dominant marketshare advantage over all competition.
Sony personally killed any chance of COD coming to a Nintendo platform today: fact. I have no reason to celebrate a Sony victory that costs me any chance of being able to play a Call of Duty title on a Nintendo platform.
@JayJ I'm not even going to entertain any of that garbage. Frankly, you know nothing about my taste or interest in gaming. How you think Sony has a monopoly on gaming is beyond me: https://companiesmarketcap.com/video-games/largest-video-game-companies-by-market-cap/
Microsoft is one of the largest tech companies in the world. They can throw 69 billion dollars to the wall. They've already purchased Minecraft and Zenimax for a whopping amount of cash each. If they continue this trend, they'll whip up whoever they can. EA, Sega, God only knows. At some point, a line needs to be drawn on these acquisitions.
I want Call of Duty to appear on as many systems as it can. I think Activision should do that regardless of whether Microsoft is involved.
And for the record, I'll be buying plenty of Microsoft and Sony published games this year. I think it is good when there is healthy competition among the top competitors. That does not involve cannibalising some of the biggest businesses in the industry. Microsoft are more than welcome to my money because 1. Windows is great and I'm using it now and 2. They are publishing great games on Windows.
@JayJ Microsoft only showed any intentions of releasing call of duty on the switch once they encountered pushback on the acquisition from regulators, they had no intent before just as an Activision had no intent of releasing call of duty on the switch in the previous seven years.
@IndoorEnthusiast Microsoft have a decent relationship with Nintendo. Do I think you're right? Yeah, probably. I do think it was a tactic to show their inclusivity in striking back at Sony's refute.
You certainly don't see them rushing to get Outer Worlds 2 or Redfall onto anything other than Microsoft services and systems, though. So I'd hold my breath on how far that inclusivity goes.
@IndoorEnthusiast I don't see how that in any way changed the situation. Whatever Microsoft's motivation could have been, they're the reason why COD got announced for the Switch with a 10 year deal. No Microsoft, no deal, no COD for Switch. End of story.
@C25CLOUD because of the ps4’s success. as of right now there’s no reason to have a ps5 over a ps4 .
@RainbowStarFlower you don’t know what would happen either; how about you let me have my opinion and you keep yours to yourself ?
don’t reply to me again 🤡
@nomither6 It's a public forum.
The point is, Sony are doing fine. They're buying up studios, releasing big games. It may not be to your taste, but that's not really going to be solved with Microsoft amassing a big chunk of the industry.
Both Microsoft and Sony have some very promising talent under their belt (Already Sony put out Season this year while Microsoft release Hi-Fi Rush). They've got big games on the horizon like Starfield and Spider-Man 2. They can have competition like that without buying up every major player in the industry.
I know I’m probably in the minority here, but I’m one of those few people who enjoy Call of Duty and would prefer to play it on a Nintendo platform. I also hate cloud gaming, so this little fiasco has me perturbed lol.
Would be hilarious if MS just goes “***** UK then” if they reject the appeal if rest of planet is fine with acquisition. Wouldn’t be the first time UK made a blunder on a global scale. UK is one of Sony’s strongest market so doubt it’s a coincidence either lol.
The EU will block the acquisition. They delayed their decision just to wait what the CMA was going to decide. They just barely avoided a huge conflict with the UK because of the border tradings around Northern Ireland. Do you really believe they will endanger that fragile agreement because of a merger between Activision and Microsoft? By adding another potential conflict?
@RainbowStarFlower Activision is way overvalued. In the past three years they’ve only released COD games, one Tony Hawk and 2 Crash games. We wouldn’t even be having this conversation if it wasn’t for COD. Blizzard is a husk of what it once was too. This won’t hurt Sony. There aren’t many people who would switch their whole gaming ecosystem from PS to Xbox over some dumb Activision games. PS still has all the good AAA exclusives. I can understand why people think this would make MS a monopoly but it’s going to take a lot more than COD to stop Sony’s dominance.
@Aawill91 It's less about just Activision exclusively, though Activision Blizzard is a far bigger conglomerate than you're presenting when you factor in what else they get.
It's more where the line is drawn. Activision is still one of the biggest gaming companies this side of Ubisoft and EA. Let this go through and what else are Microsoft allowed to purchase?
PlayStation and Xbox have healthy competition now but if Microsoft can continue to flaunt their wealth, they'll have all these major AAA games on Gamepass day 1.
For those asking - this isn’t the UK blocking the merger of two US companies.
This is the UK saying that the merging of the UK operations of those two US companies would be anti-competitive to the UK market (specifically the gaming streaming market).
I haven’t read up enough to determine what work arounds they can do - ie could they just limit what is available via steaming in the UK? - but the reason this could tank the whole deal is that the sale price will be based around the economics of profit projections and synergies across global markets and that is now thrown off. Obviously it will definitely be tanked if EU regulators also don’t allow it as that becomes too huge an impact to the economics of the deal.
Hope that helps anyone still reading!
@Stocksy silent to my comment? aha! a person who larps an american-kind of patriot personality like the white nationalist ku klux klan. do you think scottish people are scroungers?
Sweet, now go make games MS and cultivate all those studios you already own.
Why did they wait so long before parroting useless arguments as this merger was happening? You have to ask this why now. I think alot has to do with another party loosing out that caused this. CMA is doing its behalf of another not really doing for the consumer.
@LP09 I'd really like to see it explained b/c I just don't get it. 🤷♂️ This BBC article, and I trust the BBC more than any of my US news organizations, just flatly states it can't be done. I'd write it off as incompetent authors but it's 2 business people, so they should theoretically know what they're writing about.
"For the deal to work, it has to be approved by regulators in the UK, the US and the EU."
https://www.bbc.com/news/business-65407005
I've decided US and EU weren't going to approve it anyway so it's moot. Would be interesting if both the EU and US did approve it, what the fight between MS and the UK would look like, probably something like this but much bigger. Oh well.
https://www.cnn.com/2023/04/26/politics/disney-desantis-reedy-creek-power/index.html
@JayJ exactly, it's funny how the FTC in the United States have allied themselves with Sony in their chase to stop a "monopolistic" action from Microsoft by acquiring Activision-Blizzard, when Sony holds a control of the videogames market of 70%. And Bobby Kotyc, the CEO of AB, has come out to say that the head of the FTC, Lina Khan, met with the CMA right before they gave their verdict on this case, clearly alluding that she interfered on the decision the CMA took. The plot thickens, and yes, we as Nintendo players, are affected by Sony's whining against Microsoft. Sony is so anti consumer, it's laughable how big game media sites don't talk about that.
They're doing this for the non-cloud part of the portfolio. So they probably wouldn't oppose spinning off the cloud parts into a separate company.
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