Nintendo Announces New Child-Led YouTube Series, 'Kids Play!'

Image: Mario Party Superstars
Title starts with: "Nintendo Announces..."
👀!!!!!
Then I read the rest of the title.
You can't just pull my leg like that. 😔

is this the replacement for nintendo minute? cant wait to find out their review on upcoming titles such as fire emblem engage

Good for them! Once these kids are inevitably let go by Nintendo, they can start a podcast about their time working with the company, a la Kit & Krista, and they'll be making bank well into their pre-teen years.

Neat! I bet my kids will like this. I don't let them watch video game streamers (CREEPIEST PEOPLE ALIVE), so this should be a happy middle ground.

yeah they sure do

Thought this was the announcement for Mario Party 3 on the NSO Expansion Pack for a second. Me and my imagination!

Why do they need to make a second channel for kids when Nintendo is just for kids anyway?

Kids and casuals!!!!

Didn't Nintendo recently show stats that demonstrated how most of their audience is in their 20s and that there are about the same amount of young children playing Switch as there are 45 year olds playing Switch? What is the point of this?

@steely_pete Even if they’re not the majority of Switch owners there will still be millions of kids who own one, plus this stuff also helps market to kids who don’t. Why would you just market to one audience when you have content that appeals to several

This might be the one Nintendo show where the participants aren't as stiff as cardboard for fear of expressing any non-company-approved sentiments. Probably will need to be highly edited, but I guess that goes for most stuff with actual children.

Saw the image and got excited thinking this was a Superstars DLC...

@steely_pete if Nintendo is a brand that plays an important part of their childhood, when they grow up they will buy Nintendo again

@Goofonzo There are plenty of wholesome, family-friendly streamers/youtubers out there, you just have to find the ones you approve of.

Nah, it doesn't compare to Nintendo's The Cat Mario Show.

@Dom_31 Yeah, I saw the emoji up at the top and immediately realized it was in my best interest not to look at this, lol.

Or you could watch chuggaconroy

@Twilit That was legitimately cool. I love that they were official puppets, and the li'l skits were legitimately fun. I was in my early teens, but still loved 'em.

@Dom_31 has the best pfp on here, btw. Tho, I'd try & update it for Wugtrio, in 2022

@fakemaze739 Nah, I find the whole thing weird. I don't care how nice or normal they seem, it's really quite odd.

@Desrever Child actors compared to actual former Nintendo employees for over 2 decades combined, that lead marketing and the social media accounts. Stop being a cynic.

I’m sure my friends’ kids will love this!

I expected something egregious with the “headphone warning” and quip about “piercing noise.” Instead, all I saw were kids showing good sportsmanship and camaraderie.

@Dom_31 It’s a good thing this series wasn’t made for us. If these children are behaving and just enjoying life, I’m not entirely sure what there is to loathe. If you’ve had bad or grating experiences with children in your life, I’m sorry.

@fromjtov He does mention it not being to “our grumpy tastes” in fairness.

And if you’re coming to NintendoLife expecting quality journalism then…🥴

@Goofonzo Why? If you could make a living doing something you love and at the same time entertain thousands of people around the world, wouldn’t you?

@fakemaze739 I am not saying anyone else making it or enjoying it is wrong. I find it weird and a huge waste of time. That's just a me thing. I don't like my kids watching them. It has no value, to me. Unfortunately for my kids they live with me, so they can't do that at home. I'll sit down with them and play a game with them. We can talk about it together. I guess I get it if you're lonely or something. But watching someone else play a game? That you don't know? ...why? That's so lame! ...to me.

@Goofonzo fair enough, most of the gaming YouTubers I watch are either people who try to make really funny videos, usually with friends, or people who are good at storytelling. Meaning maybe they’ll be attempting some sort of challenge with voiceover recorded after and you want to see if they succeed, or something like that. Traditional “watch me play the game” usually isn’t that interesting to me either

So for let's players or reviewers you need to be an ambassador so they let you get access to things and know your a trusted source of their IPs.

They have their main channel and regional versions for trailers, events and so on besides they had their stuff with the Nintendo Channel on the Wii for demos of Wii/DS games, the Nintendo Week show and such but whatever that's like now (I assume Nintendo Minute like someone else pointed out. I don't know enough).

Now a let's play channel for kids by kids hmm. A fine idea I guess. It's safe content for sure. It showcases their games in a way like PS Access does for Sony even if that's more for other content besides 1 hour gameplay showcasing and whatever other content they do like the Top 7 lists and trophy hunts and so on themselves as extra content besides those they are intended to as mandatory content for Sony so it's a balance of required and their own content flexibility.

I wonder how this will be handled for content flexibility or if it's just let's plays.

If it's like a response to people playing their games and going 'ok we will have this' and to give parents to put on for their kids, showcasing upcoming ones, or walkthrough answers of what to do in their games if you get stuck in them besides just having something of the game to watch and follow along with your favourite safe for kids content and help Nintendo Let's Play channel.

Seems like that at least.

@steely_pete Actually, that might be exactly the point. Because there arent many children interested in the switch, this series might bring in and interest children who watch stuff on Youtube Kids by advertizing to them in a way that appeals to their demographic

@Dom_31 The personal jab was unnecessary. However, I apologize for not giving you the benefit of the doubt. There are any number of reasons you could loathe the thumbnail. I inferred incorrectly based on the absence of specificity.

Greaaat. The marketing that made the Wii U a failure returns. Nintendo never learns lessons, make marketing for the teens and early 20’s gosh darn it