Fire Emblem
Image: Nintendo

Nintendo kicked off its latest broadcast with the official reveal of Fire Emblem Engage, arriving on Switch in 2023.

During the first look, players were introduced to the game's protagonist - a new character rocking a red and blue hairstyle. If you're wondering why this new hero looks like a VTuber, it turns out the illustrator involved actually has a bit of a history in this field.

Artist and illustrator Mika Pikazo took credit (via Twitter) for this new character. She's previously helped design the VTubers Hakos Baelz, Kaguya Luna, and Pinky Pop Hepburn (thanks, Kotaku). Pikazo is also known for the character Sei Shounagon in the Fate/Grand Order mobile game releases, and the light novel series Apocalypse Witch.

The main talking point at the moment seems to be focused on the character's hair. So far, the internet and social media have drawn comparisons to the Pepsi logo and even toothpaste:

What do you think of this new character design? To learn more about the upcoming Fire Emblem game (due out next year), check out our original post.

Please note that some external links on this page are affiliate links, which means if you click them and make a purchase we may receive a small percentage of the sale. Please read our FTC Disclosure for more information.