Remember game magazines? Remember how awesome they were? Yes, a few of them are still knocking about to this day; in the UK, we've got the likes of Edge, Wireframe, Retro Gamer, and Switch Player to name but a few, but for those who grew up in the '80s, '90s, and '00s, magazines like NGamer, CVG, and Mean Machines were the absolute bee's knees.
One thing they all had in common was their memorable video game ads. Often printed over one or two-page spreads, these didn't simply showcase a bunch of key art and be done with it; no, they were creative and often hilarious. Some had a kind of quirky "DIY" element to them, with sellotape used to stick various images on top of one another to create a mock-up of what a certain game might look like.
That's exactly what artist Kemmo (@Kemmo_Ado) has done with his rather brilliant mock-up Switch adverts of Splatoon 3, The Legend of Zelda: Breath of the Wild, Animal Crossing: New Horizons, and Metroid Dread. Opting for the rather simple yet brilliant "Who Are You" tagline, the adverts effectively blend key art from the respective games into real-life environments - so for example, you've got poor Samus laying in bed while one of the deadly E.M.M.I robots hides in wait underneath - brilliant stuff!
Check it out:
Pretty cool, right? It's making us feel all warm and fuzzy inside with nostalgia; and what is this salty discharge coming from our eyes? Ahh, we do miss the days when gaming magazines were all the rage. One user even posted their own mock-up for Super Mario Odyssey, sourcing Kemmo as a direct inspiration, which is just lovely to see!
Thanks to Kemmo for letting us share his work; be sure to check out his Twitter page for more!
What do you think of these mock-up Switch magazine ads? Let us know below; best comment will be labelled *STAR LETTER* (disclaimer: you won't get anything or this nor receive any actual acknowledgement... we're busy, okay?)!