Microsoft's recent acquisitions of video game companies like Bethesda and Activision Blizzard has sent the entire industry into a frenzy - with companies like Sony pulling out its wallet to acquire the Halo and Destiny developer Bungie.
Now, in the latest development, a report by news website Puck reveals EA is actively pursuing a sale or merger with an even bigger company. According to the report (via Kotaku), the Battlefield and FIFA maker has supposedly already held talks with companies like Disney, Apple and Amazon.
It's also apparently been in negotiations with NBCUniversal about a potential merger, but the two parties could not come to an agreement. Both parties declined to comment, and EA said it did not respond to rumours and speculation.
Comcast CEO Brian Roberts reportedly proposed the merger, and if it had gone ahead, it would have seen Roberts remain in control, with the current EA CEO Andrew Wilson as head of the new mega-business.
EA has supposedly been "persistent in pursuing a sale" and is only more eager after Microsoft sealed the deal with Activision Blizzard. It would also like an arrangement that sees Wilson remain as chief executive. And although it's believed no deals are currently in the works, it's reportedly still keen to make an acquisition or merger happen.
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