Back in November, you might recall a story about the price of the Switch eShop game Membrane jumping from $10 to $250.
Although it was assumed to be an error at the time, the US price didn't change in the end. Now, in the latest development, it's on sale for $2.50 - which kind of makes it an offer you might not be able to resist (thanks to Dustin for the tip). Just think about it...the chance to own a digital game priced at $250 for just $2.50...
In all honesty, though, this appears to be nothing more than a sales tactic. The developer behind this game previously revealed in 2019 how it used extreme discounts to give Membrane more visibility on the Switch eShop. For example, on a separate occasion, it dropped the title down to 9 cents, resulting in some serious sales:
"We just eclipsed 100,000 sales with our last discount of 99 percent off. Only 1 percent of those sales were made when the game was at full price." - Note: Membrane's full price was originally $9.99 USD
Fortunately, Membrane's pricing is much more reasonable in other locations. On the UK eShop, the game is currently on sale for £1.43 and has a standard price of £7.19.
Have you played this game before? What are your thoughts about developers jacking up prices like this to make discounts look more appealling? Do you think Nintendo should perhaps have a rule in place to prevent this sort of thing from happening? Leave a comment down below.
Comments 40
Reminds me of Fallout 76’s Atom Shop. They’d jack up the prices there, and then discount them in order to create hype and panic. Pretty silly tactic:
It’s honestly impressive how Nintendo went from having a shop that was too curated to one that’s just an absolute no-go area.
A brilliant tactic by the publishers to get free publicity?
Extreme anchoring. Kind of interesting, actually.
I would say I feel bad for the people that bought the game before it was discounted, but at that points its natural selection.
I knew it was a mistake on their part, hopefully the two idiots who bought it got their $247.50 back.
@TheJGG so, you say that black friday and cyber monday are silly tactics?
Yea, I think it's time for Nintendo to step in and stop with the insane price changes.
I seriously could not care less. Why not, people need to lighten up. It’s clearly all just a tongue in cheek publicity tactic. It’s worked, I hope they’ve managed to boost sales as a result.
@Savage_Joe No, I say that increasing the price during Black Friday, only to reduce it back to normal price as part of a "sale' is unacceptable.
It actually looks decent but I'll wait to see if they drop it to 9 cents again.
It's discount has been like that for weeks though, so kinda late to the party here unless they put it back up to 250 and back down again.
there was another game, LAZA KNITEZ, that did something similar I think https://kotaku.com/after-being-98-off-for-5-years-this-indie-game-is-goi-1839102909, assuming this was an intentional thing, but that was more to comment on the Big Sale going for so long, no idea if that these guys' goal
membrane's pretty good though
I didn’t even know I had this but apparently my brother got this at 9 cents on our switch and it’s been sitting there
Still too much. Im not going to be cheesed into buying this way.
"Only 1 percent of those sales were made when the game was at full price."
So 1,000 people paid the full $250!?
@Specter_of-the_OLED @Pak-Man the original article referred to there was about when the game was originally $9.99 (originally put 12.99, read "Robot Named Fight" as this game)
They like 2s and 5s don’t they? I paid 25 cents, no joke.
I actually really enjoyed the game. The developer strikes me as a cheeky, talented, upstart who’s just having a bit of a laugh with his experimental project, pricing and all.
@Pak-Man I’d imagine 1000 people bought it at 9.99, the original full price.
Don't hate the player, hate the game...
As long as newssites give free publicity to this kind of cr*p, devs are going to take more and more extreme measures. Just ignore this kind of behaviour olease, it might actually make the eshop a better place.
Free advertising? Alright then...I guess they are indeed real cheap with their marketing.
The eShop is a mess. It's worse than Steam in a lot of ways.
We who know where to find trustworthy reviews and release guides don't have to use its worst features, but the Not-We are getting shafted: Missing out on the better games, buying awful dreck instead.
Nintendo should be embarrassed by it.
Reminds me when I saw t shirts on sale for 95% off. The "original" price was $150. Lol.
Dekudeals.com. Spread the love.
That's one hell of a way to generate publicity, for sure.
Removed - disrespecting others
As someone who knows the devs personally, i'm finding all this press hilarious.
Nintendolife 9/10? For £1.73
Interesting Math Fact: They made more money from the 1% who bought at full price than from the 99% who bought at 1% price (a sentence I can’t help but hear in Bernie Sander’s voice). Which I guess just reinforces that it was purely a marketing move, as it doesn’t make a ton of business sense otherwise.
Remember when in the lead up to the Switch's release, they told us they would make sure we didn't have a repeat of the Wiis glut of garbage?
@Savage_Joe LOL I own a retail store and a good chunk of items that are on sale on Black Friday are wholesale or a little over it (how much we spent to get the item from a vendor.)
@nessisonett I think about this all the time, yeah. Pretty much any garbage shovelware software can slip into the Switch eShop alongside actual gems that do deserve a look. It's ridiculous.
@NatiaAdamo Nintendo already tried this. See all those $1.99 games for sale? That's Nintendo's doing. You can actually still list a game for under that but the eShop won't sort you to the top. So if you have a $.09 cent game the store will treat it like a $1.99 game and bury it within that list.
It's immoral in my opinion (deceitful for sure as it appears to play havoc on the metrics) from the sheer standpoint of fairness. Assuming this is the correct way to handle game pricing, then everything should launch by throwing darts at a target board: Mario is $1,000 and your RPG of choice is $500. This exaggerated scenario would seem likely to compel a boycott of the market place.
tldr: Creating an atmosphere of distrust towards the pricing model seems like a failed strategy.
Great game, shady sales tactics.
I remember the times when this site, or any site contacted the developer/publisher to ask what was going on. Good times.
"That's one hell of a discount"
(suggests changing this part of this article to one not involving vulgar (or profane) language)
@Mario500 Your comment about censoring "Hell" is ludicrous.
@HXLXIII
"Your comment about censoring 'Hell' is ludicrous."
(disagrees)
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