Image: The Pokémon Company

The Pokémon Company has revealed a new line of merchandise that's sure to be a hit with fans, partly because it's all so darn adorable.

Interestingly enough, the range's theme is 'Pokémon who lost in battle', with each piece depicting a 'mon or two that appears to have fainted. It's a cute idea – just don't think about the fact that the poor things have just fought for you, lost, and have now been transformed into a pencil case.

The line will arrive at Japan's Pokémon Center on Saturday 30th October and international orders will be available from Pokémon's Amazon Japan store. Here's a quick look at what will be included:

No Pokémon merch will ever beat 2020's incredible Metapod cocoon, but we're definitely liking these new designs.

What do you think? Share your thoughts with us below.

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[source pokemon.co.jp, via nintendosoup.com]