Remember that super-secret cafe / bar in Tokyo dubbed the 'Mecca of Nintendo Fans'? We reported on it way back in 2018, but it's back in the news again because the owner has been forced to open it to the general public in order to combat financial woes brought on by the ongoing COVID-19 pandemic.
84 – so-called because owner and former Nintendo engineer Toru Hashimoto began working at the company in that year (and it's the final round of the Super Mario Bros. game, World 8, Level 4) – was once almost impossible to find. Hashimoto only allowed former industry colleagues and friends to enter, but would occasionally scatter clues relating to its location on social networks; anyone who visited had to promise to never reveal its precise location.
Now, for the first time since it opened its doors in 2015, 84 is going to be open to anyone who makes a reservation. The decision was a direct result of Hashimoto's dire financial situation; like so many small businesses in the world, 84 is struggling.
Speaking to The New York Times, Hashimoto said:
I am shouldering debt, and we are barely getting by, treading water.
Over the past few years, 84 has become something of a legend. While it's not possible to play any games there, the building is a shrine to all things Nintendo, and most of the stuff contained within is from Hashimoto's own personal collection:
Before the opening of the cafe, all of this was in my living room. So the concept of this cafe is also ‘welcome to my humble home.
He also notes that the reason he initially kept his customers on a personal level is because he felt too shy to open to the public:
I wasn’t sure I could serve a whole bunch of strangers, so I wanted to start with people I already knew.
Will you be seeking out 84 when Japan eventually re-opens for tourists? Or perhaps you're lucky enough to have visited it already? Let us know by posting a comment.
[source nytimes.com]
Comments 16
Japan’s really getting hit hard by this. The Olympics didn’t exactly help I guess but yeah, it’ll be these small businesses that bear the brunt.
I clicked on the “scatter clues” article link, and I found it interesting that Miyamoto wouldn’t let Mario hold chopsticks. I wonder what the reason is.
@nessisonett They never really do. Countries fight for the Olympics but it just sends the country into a massive amount of debt. Happened to every single country.
1UP. Lets open up.
I must admit it was quite disapointing...no offence, but I found almost everything in Japan to be TINY and not as good as I expected.
In USA everything is larger than life...even Target have massive Nintendo sections whereas the actual Nintendo store in Tokyo is smaller than a UK Game store.
❗That'll teach him to be elitist...
@nessisonett it’s not just Japan, it’s like this for small businesses EVERYWHERE..
After this year watching the wave of the pip, I think that our beloved Nintendo is something that they want to destroy. Did anyone watch the Console Wars movie? If you know what I'm talking about.... Give me a thumbs up brother! WOOOooooooo!!!
Don't worry if you don't we love you anyway & were the only ones that do!!
@Toads-Friend it's almost as if Japan is a different country with different societal norms!
@CharlieGirl Totally! Or how catering to a specific niche is a thing too!
@nessisonett Olympics or not, as a small business that intentionally kept a small audience it was going to get hit.
@Toads-Friend Japan largely adheres to a minimalist lifestyle as a culture norm, and to an extent I have to respect it. Here in the USA, a lot of people are so obsessed with consumerism they will go in debt to own hundreds or thousands of items from books/manga/games/figurines that will never be interacted with, only sit on a shelve and collect dust. Heck, I'm guilty of it myself to an extent.
@tkdboy1889 I always pick up and look at my anime, figures, games, CDs, etc.
Indeed though, we have allowed wanton spending without responsibility for 80+ years
I help run a liquor store and yeah, people don't respect limits and buy $100-300+ each week consistently.
@Toads-Friend If you’re seeking ‘larger than life’, then arguably a small, space-starved island nation in the Northwest Pacific isn’t the best place to look.
Japan’s population density is roughly ten times that of the US, and Tokyo in particular is infamous for its shoebox apartments, capsule hotels, sardine-can subways, and generally condensed living arrangements.
Very few countries can compete with the US on raw scale, and Japan is arguably one of the worst placed countries to attempt to.
My 2020 trip to japan was pushed to 2021 then pushed to 2022... June 2022.... About 30 percent on that happening....smh
I would absolutely love to go there, and Japan in general to experience their culture
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