Epic, that plucky underdog that courageously fights corporations with even more billions of dollars in the bank, has confirmed another big-name collaboration for Fortnite. This time it isn't another notable game brand, or a Hollywood star, but rather a high fashion brand.
Rolling out at 5pm Pacific / 8pm Eastern today (20th September) is a 'digital fashion' collab with Balenciaga. Being the cheap t-shirts from a supermarket type we had to look up details on the fashion house, which is headquartered in Paris and at last count had over 1300 employees globally.
The range will have various outfits, bags, pickaxes and more to get for free, earn or buy. The game is also adding a Strange Times Featured Hub for a week starting on 21st September, where you can pose and try to complete challenges.
Amazingly Balenciaga has real-life versions of the fashion for sale, which are primarily rather plain hoodies, hats and more. Viewing the store page from the UK we can see that a hoodie is £550 and a cap is £295; a bit more expensive that popping down the local shops for a new hat.
Strange Times indeed...
[source epicgames.com]
Comments 22
This stuff absolutely goes too far in the wrong direction.
2nd life for youngsters…
Woo, $725 for a hoodie? I hope it’s made from a unicorn pelt. Or maybe a ninetails.
If I didn't give Nike 350 Mexican pesos (about $17) for a plain black cap with a small as **** tagline on the back, what makes them think I'd drop more than 16,000 Mexican pesos on a Fortnite hoodie?
This is clearly for streamers or people with nothing better to spend their money on.
I'll wait for the among us x dolce gabbana collab
@Carck People with money really don’t need anybody defending them. I can guarantee that I wouldn’t spend my money on £300 hoodies because that’s just absolute nonsense.
Cant be that bad. People have money and still complain about dropping 40 quid on a port 🤣
What's next, H&M x Super robot wars?
@Carck That’s just a catastrophically bad argument though. ‘Be thankful for what you have’ is a stupid argument used to keep the working class in the gutter while rich people get fat. Yes, a lot of people in extreme poverty could not go into H&M and buy some jeans for £20. But you surely can’t use that to justify the super-rich spending millions on yachts and fancy fashion because the difference between the extreme poor and the middle classes is a million times closer than the vast gap between the middle classes and those in society who make a literal fortune.
Ah, the delusion of the rich. Amazing.
I was expecting more than just the two logos printed one above the other.
@nessisonett Be happy for what you have, as I set sail in my yacht whilst wearing my Balenciaga | Metroid hot-pants.
@Carck LOL I know right? +5 stealth, +50 fashion.
I don't think the "be happy with what you have" argument keeps the rich fat and the poor starving. I think it's a concept that is sorely missing from society, and the individuals that use it, get it. It's supposed to help you appreciate what you already have in your life, so that you stop seeking more useless stuff that doesn't actually benefit your life. That's what I get from it.
@Ryu_Niiyama FR tho if it was made from a Ninetails I would Buy right now.
I've ordered four of the hoodies.
@Carck Exactly. That's a very profound thought, thanks for the reminder. I do my best to live that way, as well. It's been helping me clear things from my life that are not necessary, leaving room for what's most important.
The cross-section of people that play Fortnite and can afford this overpriced crap is extremely small. They're going to sell 1,000 shirts for $400 when they could have sold a million at $30.
Just when I thought I'd seen it all, a $495 cotton Fortnite T-shirt appears.
I'm not rich but I'm happy with what I have, I don't hate the rich, they most likely worked hard for their money.
Nobody is holding anyone back, if you truly want something, you will get it.
As for this collab: nothing surprises me anymore when it comes to this game.
@Arkay
Most wealthy people inherited their money.
As for nothing holding anyone back, well, in a just world perhaps. In the world we live in not so true.
Maybe it's just me but what kind of odd person would want pixel versions of designer clothing that costs actual money.. people are strange.
@k8sMum doesn't make them bad people for inheriting said money.
Could they donate the money? Sure.
Should they? That is entirely up to them.
I didn't say they were bad people nor was I making any judgment on whether they should donate.
I was merely responding to your statement that the rich probably worked hard for their wealth and your thinking that it's attainable by anyone.
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