Today is the big day where Mario will be no more, well... not entirely, but that's what it sure feels like right now with Nintendo wiping out a bunch of his games. While we've got a final reminder going live on Nintendo Life later today, Nintendo appears to have already begun the doomsday celebrations in Japan - thanking fans for their participation over the past year.
Here's the message in full (via Google translate), which promises Mario will continue to "power up" and asks fans to please continue to support Nintendo.
"The Super Mario Bros. 35th Anniversary Campaign ends today, March 31st. We would like to thank all who participated. Mario will continue to power-up, so please continue to support us."
As you can imagine, the internet and social media right now is taking this exceptionally well. Here are some of the highlights:
How are you feeling on this particular day? Have you got in your last games of Super Mario Bros. 35? Did you pick up the Super Mario 3D All-Stars collection in the end? Tell us down in the comments.
Thanks for killing mario nintendo.
It's a Final Countdown. Brace yourself to accept this truth.
So who’s going to take the role of Nintendo’s mascot? Is Alex Kidd still working janitor at Sega or is he signing on at the job centre? Perhaps it’s his time to shine.
Why am I suddenly hearing the Clock Town theme?
Does “power up” refer to galaxy 2 being dropped on 4/1? /s
Doug Bowser must be overjoyed, this is the day he’s been waiting for, for 35 long years.
@FragRed Luigi takes Mario's place.
Mario is kill. No.
"Please continue to support us" is a weird statement right before they yeet a collection of three of their most celebrated titles and a community game around Mario's very first adventure out of existence.
The whole PR stunt surrounding this event is just thoroughly bizarre.
Mario will have six packs after 31 March 2021. 😆
“Please continue to support us.”
Sorry, no. PC Master Race is where I’m heading, no thanks Nintendo.
I just hope this isn't gonna be a habit for Nintendo.
Dont worry folks, nintendo will sell these titles separately down the track
Mario proceeds to power up with poison mushroom
I don't have 3D All-Stars, Fire Emblem 1*, and Game & Watch: Super Mario Bros. edition. But what are these people?! The Anniversary ends today! Not Mario himself! 😒
*Anna even hates the joke!
This isn’t the first time Nintendo made limited releases. At least they gave a time table for this celebration, they’ve just released stuff in the past and offered no indication when it would end.
On a side note, I’ve 3D All-Stars since it came out and the Mario Game & Watch. So, Mario won’t die with me 😁
Guys even if you missed out, just remember that you still had Mario's 40th anniversary coming soon if you live long enough to get there.
I’m really bummed Mario 35 is leaving. I got a physical copy of 3D all-stars and managed to pick up the game and watch (which I’ve played once or twice now... probably not a necessary purchase). But Mario 35 I was playing at least once a day since it released. Gonna be a sad day for me after today. I’ll probably put another hour or so in before it disappears. Hope they rerelease it as something bigger!
I, for one, welcome R.O.B., our new Nintendo mascot.
@progx Maybe limited releases. That I can understand. But explain me the reasoning for Super Mario 35 annihilation.
IT'S THE FINAL COUNTDOWN!
Glad I got all 3.
"While we've got a final reminder here on Nintendo Life going live later today."
Because this article isn't enough?
@King-K-Rool It's never enough for this site.
Goodbye, Super Mario 3D All Stars. I not at all knew thee.
@ToadBrigade At least it doesn’t feel like I’m the only one. Yes it sucks but it’s been coming for a while, Nintendo made it clear from the start.
Now if a Zelda one’s in the works let’s go!!
Something tells me that we’ll somehow keep talking about March 31st, 2021 for a while.
Could this all be Nintendo on a very big build up to tomorrow ?
I’m very happy with my 3D All Stars I bought on release day.
Now maybe we can get N64 and GBA games on NSO for their anniversaries. Or even better, some collections we could actually buy and own. Or a GBA classic. I never owned a GBA back in the day, but am interested in playing some of the games. Also I definitely want to see Windwaker HD and Twilight Princess HD double pack for switch.
I am starting to feel very tempted to buy a used Wii U for the Virtual Console, even though I already have plenty of games to play.
I heard you can keep super mario 35 if you unlock all the levels, beat each one 35 times, get 1st place 35 times, do all the same as Luigi, THEN unlock the minus world
@TruthisRare Why haven't they said that yet, at this point? I've got the collection thanks to my brother, yet I'm feeling utterly dispirited, by this action.
@Zequio could be a test bed for a future game? NES Remix for the Switch? That’s all I’m guessing
@Anti-Matter I don't know... this news doesn't make me feel like Europe, but Eurythmics:
Here comes the rain again
Falling on my head like a memory...
That was ridiculous, first time a digital game is pulled out like that with no reasonable explanation. “It’s an anniversary celebration”. So what? SNK 40th bundle is still there, Street Fighter 30th bundle is still there, Konami Anniversary Collections are still being sold normally, no other company acts as absolute jerks the way Nintendo does.
This is indefensible.
They shut off Mario Maker uploading early. Couldn't upload my final level!
Meh, I don't think there's anything wrong in general in making a game available for a limited time.
If this was pre-digital, it would just be a limited production run. Sometimes it's good to make some things limited to help preserve brand quality. Personally I think this is why Nintendo is doing it.
Though I'll admit that Nintendo's strategy is often poorly executed or aimed in the wrong direction.
@Nookingtons Mario Galaxy 2 as a $20 add on to those who bought 3D all stars with a 48 hour window to buy it
@Asthmalxrd It's actually just going to be a special 24 hour event for Wednesday only.
How many articles (inc videos etc) will their be on here today about this? I’ll set the over under at 4.5. Let me know your picks guys! Oh god just also had a thought, they will probably do more articles about this even after today, it’s not over yet!
@JayJ damn you’re right got it mixed up with waluigi being playable in smash for two days only
Source:my cousins boyfriends nephews girlfriends dad is sakurais nieces uncles grandpa
"Woah, a whole five games delisted on one day. What a tragedy over there..."
@KonoRobinMaskDa676 : of course they will, Zelda this year
@King-K-Rool and the 1,000 other ones
what a vague thing to say, and it doesnt comfort me at all with whether will continue these tactics in the future. cause it obviously works and it does have the support of some fans for some reason
Mario 35 was one of the best mario experiences ive had in years with 2d mario and im pissed they are doing this to the game christ i wouldve paid for it as its own title even
I didn’t get 3D All-Stars just to not give Nintendo the satisfaction. This is not cool Nintendo. NOT COOL.
Not sure why people are making a such a big deal about this?
Finally. I'm so happy that 20% of all articles on here won't be about an event I don't care about anymore.
I guess I'll have to go to random Mario articles and bring this up. Someone has to keep the memory alive.
@Scrubicius poor word choice. It's not that you're not sure, I'm sure you know the reason why people care by now. It'd be more accurate for you to say that you don't care that people are making a big deal about this.
The strangest thing about all this is that Nintendo will continue to sell 2 of the games from 3d All Stars on the Wii U, how does that make any sense? Plus now they are making their online subscription less valuable, a service which frankly should have N64 or GBA games by now
It'll be pretty funny if most of these games make a return one way or another, making all this fussing kinda moot.
At the absolute very least, there's no reason why the Fire Emblem game isn't gonna find its way into the NES NSO app sooner than later.
@ToadBrigade Yes! Bring on the Zelda and the Metroid!
@Einherjar PR that isn’t just set up to scramble the signals of the decision makers is incredibly rare, if not nonexistent
@FragRed Inspired by the Game Awards 2020, Nintendo's new mascot will be a physical copy of TLoU2
I actually think Nintendo have got so much publicity out of this promotional gimmick that it’s worked well. I would caution Nintendo about repeating this gimmick because it will wear thin and annoy consumers in much the same way as micro transactions. They would be best advised not to test the goodwill of their customers too much IMO.
I got 3D collection, 3D world +BF and game and watch. I am perfectly happy with the Anniversary and how it is ending. I have items that I will treasure that hold a little more sentiment and value as limited time products (bar 3D world).
THANK YOU NINTENDO and looking forward to some awesome surprises for the Zelda Anniversary
Still not buying it, but I am sad for Super Mario 35.
Going to keep myself from giving a very cynical answer as those are plentifull. Instead, I will focus on some positivity.
I'm glad that I was able to experience Mario with others as well play Super Mario 64 & Super Mario Sunshine for the very first time.
For that, I'm gratefull.
"Please continue to fall for our FOMO attempts"
@Snatcher Dude Saying That Makes You Think Mario Is Officially Dead Well He’s Not Because The Next Mario Game Is Mario Golf Super Rush! Don’t Forget That! And He Will Turn 36th This Year!
I grieve with you, friends. RIP Mario.
But let’s not delude ourselves, we’ll continue to swim in jumping plumber games for the foreseeable future.
I wouldn’t be surprised if SM35 comes back somehow like Tetris 99 did, too.
Hahahaha... people being dumb.
Why are people confused with Mario's death? It's rather simple. It's just an indirect way of guilt-tripping Nintendo for their limited-time releases and server shutdowns. That's why fans called it "Mario's death" rather than simply the "anniversary ending"
@progx It would be great if Nintendo have something for replace it. And yes!, soemething like an online NES remix would be an awesome... I always wanted that game on Switch.
But who knows whats on Nintendo mind...
Goodbye Mario. I hope for lots of Zelda games this year, a collection if they really want too. Just please, don't kill her.
We're being asked to support a company that doesn't support us. Force us to buy games and make us subscribe to online and then delete Mario 35.
I love these so much.
@ATaco I get it, but if they want then they should go buy it!
What other easy solution is available?
It's a limited edition like everything that is sold as limited edition it will not available in the near future.
Still wish they had GameCubes on the shelfs... X-)
NGL some of the "Mario is Dead" memes are pretty funny lol
Thank God so now maybe you guys can quit reminding us everyday about Mario games being removed.
Hey, Marth was there right beside Mario. RIP
@BloodNinja I hope joining the pc master race is a joke. Actual pc master race players are horrible people. They think they are above console gamers. They take gaming way too seriously.
@DannyBoi I’m on the joking side, no worries : )
I say it to mean that I mainly game on PC these days, but the Switch sees some time, too! I love it all LOL
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