While the Atari that arcade gaming fans knew and loved in the '80s has long gone, the name continues to find itself attached to all sorts of fancy new projects, including the 'Atari Hotels' venture which we first spoke about earlier this year.
In a new press release, innovation and strategy agency GSD Group has announced that it has teamed up with design firm Gensler, unveiling its vision for its new hotel line. The first two hotels are planned to open in Las Vegas, Nevada, and Phoenix, Arizona, with plans to later expand to Austin, Chicago, Denver, San Francisco, San Jose, and Seattle.
The hotels are supposedly being built with "classic and modern video game culture in mind", offering state of the art facilities for esports fans and content creators, as well as retro-style gaming arcades, nightclubs, restaurants, and bars.
The concept art looks like something '80s kids dreamed that 2020 would look like, rather than anything that actually exists today.
"Like Atari’s legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests,” said Shelly Murphy, Managing Partner, GSD Group. “From our virtual interactive world to the physical locations, every element of Atari Hotels will offer a unique and authentic experience for everyone."
Fancy staying in one of these? Share your thoughts with us in the comments.