Pokémon GO continues to be a monstrous success for both developer Niantic and The Pokémon Company, with huge profits still being recorded during the coronavirus outbreak.
According to data gathered by GoldenCasinoNews, weekly player spending in Pokémon GO jumped by "almost 70%" between 9th and 16th March, a week in which a large number of countries had already entered lockdown. The total reached $23 million worldwide in that week, as seen below.
A second chart shows how Pokémon GO player spending has changed year-on-year worldwide. The chart follows an almost identical pattern to The Pokémon Company's yearly profit reports which we shared yesterday, highlighting just how important the app is from a financial perspective.
After a lengthy bit of downtime yesterday, you should find that Pokémon GO is now back up and running.
Do you play the game regularly? Have you been making use of the app's new stay-at-home features? Let us know with a comment.
I would have assumed spend would have gone down if anything. Well done to Niantic for making the game work from home.
I think I may have read that second graph wrong. Is that saying the average spend is nearly 1000 dollars a year? Fair play to Niantic if that is the case. It's no wonder that Nintendo wants to do more mobile games.
That Furlough money must be burning a hole in people's pockets.
@JoeM103 It's a bit of an awkward scale. I think it's annual revenue for Pokemon Go, in Millions. So 1K on the scale = 1 billion USD in annual revenue. So 2019 revenue was 894 million USD.
Not a bad income is it!
Earning money when people can roam around playing it. Then earning money when people CAN'T roam around playing it. This game is a monster.😆
Never understood how anyone can pay that kind of money on any game. Only time I ever spent money every month on a single game was when you had to pay monthly to play most MMOs never seen the appeal of spending money just to get throw away items in a game.
@Chris77 Of course, Now you've said it that makes so much more sense. I think it was the '1K' that threw me off. Cheers
I paid a dollar for the community day research.
I hope they do more week long research quests.
That must have been before that changed it to make Pokeballs come out your ears. lol
Not that I'm complaining, mind you.
....I haven't touched this game in a while...I don't know how you people can keep playing this stuff. lol
So the next game will be "Pokemon stay home" .
Hey, what happened to Pokemon Sleep?
@Grandiajet They didn't change anything in the week were it sparked. It's more likely that people with high dedication and loose wallets spent money to keep their streaks with incences and pokeballs.
@Bensei Good point. I always think of the walking/outdoor parts of the game.
A big not surprised for me, even though my game is broken.
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