To say Pokémon GO has been a financial success for all parties involved would be something of an understatement. Since launching back in 2016 it's done pretty well for itself, with 2019 being the game's most successful year yet. In-game player spending pulled in nearly $900 million for makers Niantic last year, stimulated through various new updates and features coming throughout the year. It seems that the developer is keen to experiment further with new ways to monetise the hit game and its latest strategy is through a paid exclusive Special Research story tied into the game's monthly Community Days.
According to Pokémon.com, the March Community Day event will introduce an extra exclusive Research story for the price of $1 (or the equivalent in your local coinage). Here's the relevant passage in full:
This month, there's also a new twist to the Community Day experience. A Community Day–exclusive Special Research story titled Investigating Illusions can be unlocked in your game for $1 USD (or the equivalent in your local currency). Complete it to earn 13,000 Stardust, a Poffin, a Rocket Radar, and other rewards. Stay tuned for when tickets go live!
The normal Community Days features (a featured Pokémon that appears in much greater numbers over a three-hour period and can be evolved to obtain an exclusive move) remain unchanged, so this is in addition to the usual three-hour lures and 3x Catch XP bonuses.
Niantic has been experimenting recently with other features such as weekly Spotlight Hours and Mystery Bonus Hours, but now it's looking to tap into the hugely popular Community Day crowd. It remains to be seen whether this is a new monthly feature or a one-off experiment, but the company only needs a tiny percentage of the hordes we see roaming the streets and parks near where we live on a monthly basis to throw down a dollar to see a very tidy return indeed.
Will you be partaking of this exclusive Special Research story during the next Pokémon GO Community Day? Let us know your thoughts below.