We know the former Nintendo of America president Reggie Fils-Aimé was a big fan of Super Mario, The Legend of Zelda and the Metroid series long before he took on the role, but he wasn't exactly the ultimate collector. Despite revealing he had "over 80 games" for the Super Nintendo not long ago, it turns out he didn't own a GameCube when he applied for a role at the company.
Speaking to the Present Value podcast, Reggie said at the time he was interviewed (in 2003), he had an original Xbox and a PlayStation 2 in terms of modern systems, but did not actually own Nintendo's latest hardware. Here's exactly what was said (thanks to Nintendo Enthusiast for the transcript):
I knew Nintendo; I knew its franchises. I owned not only a Super NES but a Nintendo 64. I’d owned a PlayStation 2; I owned an Xbox — they were all in my house. Interestingly, at the time I was interviewing with Nintendo, I did not own a GameCube. So, as a consumer, I could see issues and opportunities. I could have a sense of where the needs were not only from a sales and marketing perspective, which was the role I was being hired into, but just from an overall perspective.
He makes a great point, really. By owning all of the other modern platforms, Reggie was able to identify the "issues" and "opportunities" and that gave him a greater perspective, allowing him to improve the situation on the Nintendo front.
Are you at all surprised by this? Did you enjoy this era of Nintendo gaming yourself? Tell us below.
[source nintendoenthusiast.com]
Comments (65)
His body just wasn't ready yet at the time.
... I will never look at this photo the same way ever again.
So he was not a prophet all this time?
I’ll never forget getting my Gamecube for the first time with Eternal Darkness and Luigi’s Mansion and being blown away by how good the games looked (I’d been away from videogames for a few years). Eternal Darkness especially made me think Nintendo were going for adult gamers, and I thought they’d do great that console generation, sales wise. I was wrong of course, but it didn’t stop me loving the dinky little thing.
@benchan
Tell that to people who can't drive or walk down the sidewalk without having a cell phone stuck up their ass.
They seem pretty immersed to me LOL!😉
For shame, Reggie. Had I known this bitter truth all those years ago, perhaps I would not have been so quick to share memes with his visage. And now he slowly wastes away in retirement with his fortunes built upon a bedrock OF LIES
#CancelReggie
Broke: Reggie joined Nintendo to fix their issues and provide them with new insights
Woke: Reggie joined Nintendo so he could get a free Gamecube to complete his console collection
That's fine tbh. I don't see much of an issue with this at all lol. He had an N64 and a SNES too for that matter.
He surely had the time to learn what he was missing out after getting hired!
NOA never really had a say in anything. 99% of the time Japan made all the decisions. Reggie was just their translator. Somehow though people bought into Reggie being on Nintendo's mount Rushmore. He's not even in their top 10.
"He makes a great point, really. By owning all of the other modern platforms, Reggie was able to identify the "issues" and "opportunities" and that gave him a greater perspective, allowing him to improve the situation on the Nintendo front."
What is this word-salad nonsense.
Doesn't matter Reggie. I didn't have a gamecube.... 😥. After the N64 i wanted a gamecube..... But... then i saw GTA3..... so i bought a ps2..... I was sad to see the Wind Waker on the console i didn't have... Later Metroid Prime... Sad times......
Just shows Nintendo aren't fussy who they employ. 🙃
I bought GameCube very late in the cycle but I enjoyed it much more than Wii. The Wii U brought some of that feeling again
That's interesting, in that I thought the launch games with the Gamecube were much much better than the Xbox. I bought Luigi's Mansion and Rogue Leader and was pretty happy for months.
https://gamicus.gamepedia.com/List_of_video_game_console_launch_games#Nintendo_GameCube
Let’s be honest the guy was a suit who got paid very well to do a job. Why he is revered so much here I have no idea!
I had the OG Xbox while my sister and brother-in-law had all three. However, I spent a summer at their house, lived with them for several months, and was a frequent visitor after moving out. We played Mario Kart: Double Dash!! all the time and my brother-in-law and I beat both Twilight Princess and God of War together. I was about to beat Tetra to Outset Island when the dog ate the memory card.
GC was my favorite even though I didn’t have one. I got a black backwards compatible Wii with GC games as a 19th birthday present and took them to the dorm. I eventually made my Wii U play GC games and gave my Wii and all my physical GC/Wii games to my best friend since she never had either console.
PS2 was awesome though
The Switch officially turned me a Nintendo fan but rumours of a new Ratchet & Clank for PS5 is still exciting
Too bad State of Plays are terrible so I'm not sure if I should jump the gun, PS looks like when you go visit a place you used to like but you don't recognize it anymore
My dreamcast is probably my favourite system
I have purchased every Sony, Microsoft, and Nintendo console ever manufactured for the U.S. Market except for the New 3DS, 360 Super Slim, the PS3 Slim, the PS3 Super Slim, the PS4 Pro, the Xbox One S, the Xbox One S All Digital Edition, & the Xbox One X. That includes the NES, NES 2, SNES, SNES mini, N64 in multiple colors, GCN in multiple colors, Wii in multiple colors, Wii U, Switch, GameBoy, GameBoy Pocket, GameBoy Color, GBA, GBA SP, GBA SP Light, GB Micro, DS, DS Lite, DSi, DSi XL, 3DS, 3DS XL, New 3DS XL, 2DS, 2DS XL, Virtual Boy, PS1, PS one, PS2, PS2 Slim, PS2 Super Slim, PS3, PS4, PSP 1000, PSP 2000, PSP 3000, PSP Go, PS Vita, PS Vita with 3G, Xbox, Xbox 360, Xbox 360 Slim, & Xbox One.
He raises an interesting point. Nintendo at the time were faced with difficulties appealing outside their core fanbase (there will be a lot of GameCube owners on this site but it struggled to penetrate the mass market). There wasn’t much point in bringing in someone who fully believed in what they were doing as it wasn’t working the way they wanted it to. Someone who knew a bit about the industry but wasn’t an insider made sense.
Can’t fault him for having a PS2 either-brilliant System.
@electrolite77
Good perspective. I, of course, was head over heels for the purple lunch box but can see why it's not necessary to be a current-gen Nintendo gamer to land a marketing job. He had skills for the job and at least a more than fleeting interest for gaming, with a fresh take on why people weren't buying the Cube. They could have done worse.
For the record, I also owned a PS2 & Xbox, hell even an Ngage But for some reason my heart has always been with Nintendo. (Maybe due to NES being my first console? Either Zelda on NES or Super Mario World on SNES made me a fan I guess, and SM64 cemented it.)
i own a RE4 Gamecube collector's edition and an original Xbox with Halo. Both nice systems, i must confess that Halo split screen multiplayer blow away Metroid Prime 2 multiplayer. Was much more fun
@sixrings
Reggie wasn’t a translator, he did make decisions on what games were localized for North America, but he did not translate any games.
Reggie’s big contributions to Nintendo were marketing (without him the DS and the Wii wouldn’t have flown off shelves as quickly in NA) and managing North American third party and indie relations
I love Reggie’s ‘diplomatic’ euphemistic allusion to Nintendo’s many marketing mess-ups.
Reggie has never really been a true gamer, he has always been more of a businessman than anything else. I think that is why the Reggie era felt so lacking to me. It's like I don't have anything personal against him but I have never really agreed with his views.
@Steel76 90% of them are just joking around
No shame in that, it's a brutally overrated console. The smash community's obsession with its controller continues to confuse me.
@Toy_Link ok. I'll use the word puppet. Japan told him what to say and he said it in an American way like "my body is ready." But he made very little actual decisions.
For what it's worth, I wasn't as into Nintendo after the GameCube. The Wii was just fun in small increments over periods of time for me. I completely skipped over the wii u til I grabbed a used one a little over a year ago. Now I'm back on the Nintendo bandwagon. So both Reggie and I have our dark pasts 😉
Ah yes. The good ol' GameCube. Still my number 1 Nintendo console. Combined with GBA and Game Boy Player. (:
HOLD UP! That means Reggie has not played pikmin 1.
Makes sense. Reggie was hired to shake Nintendo up, and the GameCube was flopping before he joined the company.
When Reggie debuted at E3 2004, it was an awesome moment for us older Nintendo fans in particular. We're the generation who had witnessed 1st hand Nintendo go from the dominant company in the NES and SNES eras to 2nd place with the N64, onwards.
So when Reggie debuted, it was a sign of hope that Nintendo had brought someone in to shake the company up - and as he literally said, to "kick ass and take names".
My first recollection of the Gamecube was people standing outside Game, pointing at it through the window, and laughing to their friends at what it looked like. I loved it and everything about it, enjoyed the games, but agree that Nintendo made some poor choices in terms of creating something that was physically appealing to everyone.
In his defense, not a lot of people ended up owning the GameCube (relative to its competitors and predecessors).
@kenyowa I think a big part of it stems from the Wii's lack of satisfactory traditional controller which made the GC controller essential through the Wii era, building upon the already existing nostalgia for the controller. Now it's just kind of a Smash staple, even though (imo) the Wii U pro controller and Switch Pro controller are superior controllers. It's also worth noting that wired controllers tend to be easier to deal with at tournaments.
That's pretty slick of reggie to have the competitors consoles. Hadn't thought of it that way.
I never thought executive type personalities were really into gaming. Even executives of game console companies.
Granted, Phil Spencer of Xbox definitely is a gamer.
Is Bowser (reggie's replacement) an actual gamer?
The slander towards Reggie by some people in this thread because he didn't own a console that was developed by a company he was unsure of getting employed for is hilarious
It's like some of you are begging to be labelled as Nintendrones
Personally I think it's really awesome of him to support the competing platforms that way. He seems to be the gamer at heart type rather than just a corporate overseer. He actually mimics quite a few Iwata qualities with the Western edge he has
This secures me in my suspecion that Reggie's impressive SNES collection was more about him spoiling his kids than about being a big Nintendo fan. ^^
I bought a GameCube the first day of its release. I remember thinking of how odd it was that my local Toyrus had so many. After a couple of days, I understood why. I wanted my money back. I repacked it, like it had never been opened, and I wanted to return it. I didn’t have the guts to do it. I had a relative who did. She got my money back. It’s not something I would do ever again. These days I would just sell it on the internet! 😆 I eventually bought another one. This one I kept. But I think it’s Nintendo’s worst console system. I didn’t care for Luigi’s Mansion (never would have imagined t would be so important to Nintendo in the future). Mario Sunshine only offered fleeting moments of fun for me. The controls and camera got in the way of my fun. Also, those annoying moments of playing a high wire balancing act, way in the sky, only having to start at the bottom when u messed up. It was very frustrating to me. Mario Kart wasn’t much fun. I just don’t have many fond memories of this console. But, I loved my PS2!
@BlueBlur101 please. I'm sometimes not labeled a Nintendo fan since I own Microsoft products and you think the NOA president shouldn't have owned a GameCube which many Nintendo fans think is the greatest console before the switch. The only Nintendo console I can understand not owning was the Virtual Boy. Plus I think Reggie, because of his personality, has gotten way too much credit for his public speaking ability but in reality I doubt how much say he had in the company as a whole.
I'm 40 owned every Nintendo console minus the Virtual Boy, owned PS1,23, xbox,360,one. If a mere mortal can own all these systems sure the NOA president could have as well.
I wish Reggie was still with Nintendo, he definitely had a presence about him and just seemed fun. He should definitely go back and play some of the GameCube games tho. I loved mine.
@sixrings "The NOA President"
He wasn't even the NOA president at that time.
Also how much free time do you have if you're able to collect 40 freaking consoles
And finally, Reggie is not like the first person to own consoles that go against his working position for a company
Keep in mind there are Sony alumni, like Cory Balrog for example, who owns 3 Switches and doesn't even keep a PS4 in his room.
I never said he shouldn't own a GameCube, I said the slander towards him for not owning one initially even though he didn't even know he was getting in as the NOA president is just stupid
@BlueBlur101 I don't see slander. People are too sensitive. Most people can concede Nintendo of Japan runs the company. Everyone else is a figure head. That isn't slander.
@BlueBlur101 I'm 40. My systems accumulate over the years.
Meanwhile i had mine since day one with rogue squadron and wave race
@NTELLIGENTMAN are you a millionare??
Reggie was obviously dissapointed in N64 so he didn't even buy GC. I think GC was Nintendo's attempt to "catch up" to the competition instead of jumping forward. But it was a relief compared to the nightmare N64 cartridge business were. GC ended selling even more but it was not worst than PS2. XB was slightly stronger but only slightly. Then Nintendo released a "buffed up" Gamecube with a flashy controller and it callled it Wii. And jumped ahead of the competition in sales again
Reggie thought it was too expensive for a purple lunchbox.
That suddenly explains some of his famous quotes.
Whatever floats his boat.
Anyway I'm still glad Nintendo got him instead of Microsoft or Sony
Loved the gamecube with all my heart when I had it; great controllers, great games, great memories.
Can we get a Mini GC soon, please?
@Petriebird there were some great games on the Wii but yeah, the hardware could’ve been loads better.
Reggie don't Cube cause Reggie's a square.
I must confess, I didn't own a Wii U.
That makes sense if the system didn’t grab him from a marketing perspective. Plus the marketing did pick up for the wii. It just tanked again for the wiiu. I do wonder how gaming companies will overcome the current bastion groupthink of people that consider themselves gamers.
This belief that you have to be amazing at the games that are popular or game all the time (and when you do you have to game the “right” games) to be accepted. I find it interesting that despite the fact that like television there is a wide array of genres for people to consume and still be entertained (to the point that it is considered odd if you don’t watch tv) yet a large number of people don’t game or consider themselves gamers because they “aren’t good at them”. That is a different thought than they aren't fun or I don’t like them.
That means that gaming companies aren’t demonstrating how gaming is for everyone. Also that devs aren’t taking the risks to make gaming for everyone. Cell phones and early game systems with less inputs show that gaming doesn’t have to be this skill based gauntlet that gamers try to pantomime that it is. But the game companies are either losing sight of that or not sure how to market that. That also means imo that the shift in the 80s from game systems being family systems (which means everyone has something to play) to being toys marketed to young males (nes was in the toy aisle for boys) and then somehow partially assuming that all gamers come from that original demographic or are introduced to gaming from that original demographic has harmed the perception of gaming among those that didn’t grow up in it, ignored the gender stereotype bias or found a place within mobile gaming. I am not a mobile gamer but I love it for the same reason that I love PC gaming...something for everyone and less of a cohesive group to try to tell people what to play.
Don't feel badly, Reggie. Almost nobody had that console, because it wasn't a DVD player.
@molkom
Yes exactly. It was a good decision IMO. They needed freshening up.
Like you, I have a real soft spot for Nintendo, but my relationship with the ‘Cube is complicated. I loved the SNES, N64 and Gameboy so was really looking forward to Gamecube, bought one on (UK) Launch Day with 6 games IIRC. But having traded in my PS2 I started to miss it. The latter had GTA, Pro Evolution Soccer and continued to get third-party games that Gamecube got later or not at all. With Rare gone the only 3D Platformers Gamecube got were on PS2 anyway while Sony were churning out quality Jak and Daxter, Ratchet and Clank, and Sly Raccoon games.
Then I was a bit disappointed with Nintendo’s output. I preferred Wave Race 64 to Blue Storm, F-Zero X to GX, OG 1080 to Avalanche, Mario Golf 64 to Toadstool Tour. Sunshine was good but a let down compared to Mario 64 and Wind Walker was great but didn’t blow me away like Ocarina and Majora has. Double Dash was instantly-and still is-my least favourite Mario Kart, and Starfox Adventures left me completely cold.
So I can personally understand anyone not being in love with the ‘Cube. I sold mine in late 2002 and eventually bought another cheap in late 2004 while on holiday in the USA. Once it had the Metroid Primes, Thousand Year Door, Pikmin 2 and Jungle Beat (to go with Luigis Mansion, Rogue Leader, Monkey Ball and Pikmin 1) it became a really worthwhile second Console. Sadly for Nintendo and the systems big fans (and I’m not being critical, it’s all subjective) that seems to be how a lot of people saw it.
It’s easy to see why Nintendo set off down a different path after Gamecube and why they wanted somebody leading their Western marketing who could represent a clean break with the past.
@FoxMcCloud Sellout. (And I’m sorry for your loss.)
@BlubberWhale I know... 😭😭... (and thanks)
@FoxMcCloud lol 😂👍
He didn't need a gamecube. He knew the games so well he could play them in his head.
Never owned a GameCube - I get that the controller was great for certain games, but for street fighter 1 on 1 fighters it was poor
I admit that I did not eat at the restaurant where I got my first job until I got the job.
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