“My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're about makin' games.”
These were the words uttered by then industry newcomer Reggie Fils-Aimé while standing on Nintendo’s stage during the Electronic Gaming Expo (E3) in 2004.
Fils-a-what? “Ass”? Who the heck was this guy?
These were likely the thoughts of any soda-addled hyperfan who was purposely tuning into a video game conference in the year 2004. They were mine, at least. And here are the answers:
The name is “Reggie Fils-Aimé”. “Reginald”, actually. His last name is French, and his parents, Haitian. And in case you didn’t notice, he’s black. Yes, he said “ass” (although it was not his idea). And he was then Executive Vice President of Sales and Marketing for Nintendo, brought on to do one thing: sell Nintendo. In the 15 years since, Reggie, as the general public has come to know him on a first name basis, has done nothing else but sell Nintendo. (He famously dedicated his body to the cause.)
He sold Nintendo in 2004, when not a lot of people were buying Nintendo. He sold Nintendo in 2006, when seemingly nobody was lucky enough to get their hands on a Nintendo product – for years. And later, by the end of the 2010s when nobody was buying Nintendo anymore, he eventually figured out how to sell Nintendo once more, today leaving Nintendo in one of their best financial and critical places in decades, thanks to the Nintendo Switch console.
Now, Reggie will finally sell Nintendo no more. He announced his retirement from the company on February 21, 2019, effective mid-April.
To really appreciate the gravity of his departure, you have to understand what he did for his company. Really, this is evidenced by the fact that you are reading a feature article about a retiring COO on an enthusiast website, not a business one.
His are pretty big shoes, and not just literally. How big, exactly? Fils-Aimé helped translate Nintendo into the modern era. In doing so, he helped shape the overall gaming industry. And by doing that, he changed how people could feel connected to a corporation.
Objectively speaking, everywhere Reggie ever went, he didn’t only matter, he made other things matter. (Fascinatingly, it didn’t even seem to matter what that thing was.)
Here is what Reggie sold in the ‘80s-’90s, up until he joined Nintendo in the early 2000s:
- Healthcare, beauty, and home supplies. Out of college, he rose through the system to become the brand manager at Proctor & Gamble.
- Pizza. He helped popularize “The Bigfoot Pizza” over at Pizza Hut, in fact.
- Beer. He took the Guinness brand and sold it worldwide.
- Bikes and Chinese food. He directed eight totally different brands at Derby Cycle Co.
- Music. Maybe his most famous “baseball card stat”: Reggie was reportedly responsible for a 30% increase in viewership by shifting the channel’s demographics towards a younger audience with original programming, now standard practice in the music entertainment industry.
In the marketing world, Fils-Aimé was no secret. (Wikipedia has him good for six different major marketing awards, including Advertising Age naming him to the “Marketing 100” in 1998.)
Reggie’s Impact on Nintendo
On the strength of that resume was how Reggie began his Nintendo chapter. It makes sense; if you were hiring someone to market a large brand that has a parent company in another country, you’d want someone with experience bridging brands across multiple markets. Yet what Reggie probably didn’t realize then as a 45-year-old was just how instrumental he himself was going to become to that cause.
Sure, there existed figureheads like Bill Gates and Steve Jobs. But especially before the era of Twitter and YouTube, it was usually game creators, not game execs, who stuck in people’s minds. After Reggie, no longer.
Let's review Reggie's premier, and why it changed things at Nintendo for good.
“So let’s get a couple things straight right off the bat,” confidently began Reggie from his first major appearance for Nintendo at E3 2004. “...I understand, if you’re among the terminally hip, Nintendo isn’t your only choice for gaming.” Brutal. He then went on to dictate Nintendo’s philosophy the company still uses to this day when he immediately followed up, “We’re not going to run our company just for hardcore gamers.” Even worse! This was not an easy sell in his first year with Nintendo, when image was everything. However, given he had just introduced a sizzle reel of games that included Resident Evil, Star Fox and Metroid, franchises all strongly associated with the “terminally hip”, it’s safe to say that seeds of acceptance were being cross-contaminated with mass appeal.
Reggie premiered the Nintendo DS (a system that would go on to become one of the highest-selling devices in modern electronics history), then teased their next console, the Nintendo Wii. Finally, Nintendo ended that show with arguably the most excitatory reveal in E3 history: a trailer for the game Zelda: Twilight Princess. It was a game that looked every bit the part of what people wanted from Nintendo at the time: gritty and realistic, not old-fashioned or childish.
Why focus on this first appearance for Nintendo? Here, his ultimate goal was to introduce the next era of Nintendo products in a positive light to hardcore media critics who, at that point, had largely written the company off in favour of competitors Sony and Microsoft. A scary task. People take for granted how elegantly he helped accomplish what many within the petering out GameCube-era thought was impossible.
Today, many feel 2004 was the company’s boldest in their history. Yet in retrospect, it’s truer that it was simply a year where a new face was spoon-feeding people “same old Nintendo”: that is, experimental, toy-like devices and Zelda and Metroid games, but spoken to them in their language.
Reggie sold people on Nintendo all over again.
This is precisely what Reggie did for Nintendo for 15 years: “translating” Nintendo’s actions, then selling them. And in doing so, he helped not just sell products, but make “Nintendo” a brand again.
Appreciate that Fils-Aimé guided the company through lucrative fads like 3D, motion controls, and toys-to-life, and was at the helm of the company during the dawn of both the online and esports eras. Take note on how he leveraged Nintendo’s massive back catalogue of old video games in such a way that the company could not only take it all away between hardware releases, but have customers begging to resell it back to them. He put his neck out for risks, too. Some, like Nintendo TVii and Wii U Chat, didn’t pan out. Others, like “StreetPass” functionality or cardboard gaming, did just fine.
And when Nintendo needed his guidance the most following the loss of their CEO Satoru Iwata to cancer in 2015, Reggie successfully steered Nintendo through two projects that were initially bridled with uncertainty: the Nintendo Switch, as well as what would become Pokémon GO for mobile. Not to mention he also personally issued a remembrance for their CEO on live TV (Unfortunately, Reggie had some professional experience to draw from even in this sector; he was actually in charge for all marketing for the Paul McCartney-led charity concert in New York City back in 2001, which took place only a month after the 9/11 terrorist attacks. It garnered more than $35 million in disaster relief).
From day one, and two years later with Fils-Aimé as president, Nintendo never strayed from a tradition of risks, bold character, and leadership – all qualities difficult to scale to a company Nintendo’s size.
Reggie’s Effect on the Gaming Industry
It was in October of 2011 when Reggie sent us all a video to ask us a simple question: “What’s wrong with you?”
That question, you might expect, was directed to people who did not yet own a Nintendo 3DS, Nintendo’s latest hardware at the time. The message came in the form of a YouTube video uploaded by Nintendo themselves. It was a new attempt to talk directly to their customers.
This first video was, admittedly, a bit stiff. In contrast, the preceding eight years of videos set a new standard at Nintendo for goofiness, customer interaction, and transparency. When Nintendo eventually announced they were bucking the traditional yearly press conferences at E3 in favour of these “Directs”, the internet at large was initially livid. Today, yearly E3 conferences are increasingly an afterthought, while Nintendo’s online announcement videos are the things dreams are made of.
Through Nintendo Direct, greater than ever before did Reggie become the conduit between what Nintendo of Japan was doing and what Nintendo fans across the world were thinking.
Again, this was Reggie’s biggest strength, as well as parent company Nintendo’s greatest need. Admittedly, direct messaging is a strategy difficult to pull off without the appropriate “Jobs-like” figurehead. Lucky Nintendo. Before long, timely produced videos totally changed the way Nintendo interacted with their customers. In turn, developer videos posted onto YouTube have become more commonplace industry-wide indirectly because of, well, Directs.
Soon, not only was Reggie talking to YouTube fans, but he was taking his marketing show to late night talk shows, game awards, and much more. How many company presidents can you name who also ran as the primary mode of PR?
And speaking of important symbols, if not for the Nintendo Wii, Fils-Aimé’s tombstone may one day have read: “He was a black man leading a Japanese company.” In the grand context of diversity, Reggie’s presidency was not just industry-bucking, but an overall rarity in a world with so few minorities at the head of major companies. Reggie didn’t publically speak on this too often, but In an interview with Waypoint, he touched on its importance when asked about the issue of developer crunch:
...I believe the best way to lead is through example. And so what we do is reinforce with the way we encourage our business partners to act with the way that we encourage, if you will, the community that we touch.
And it's not only on work life balance. It's issues like diversity and inclusion. You know, with all of those tough conversations our mentality is that we're going to model the behavior that we want seen. So that's why I have a diverse senior management team. That's why as a black man leading a Japanese company, I feel good about the things that we do to deal with higher order issues and to deal with them in a way that models positive behavior.
Taken together, Reggie cultivated an environment of speaking directly to the people, and despite being worth an estimated $40 million, it didn’t matter to the fans: Reggie was the people.
Reggie’s Effect on Us
If this entire retrospective of a man who is simply retiring feels disproportionately like an obituary, in large part it is because Reggie’s departure is very arguably the industry’s largest resignation in many years. Fan sentiment is currently pouring in all across the internet to the tune of disbelief, frustration, and heartbreak.
He has been selling Nintendo for so long, he himself became part of Nintendo. And thanks to him, that’s the one thing everybody loves.
Through the endless memes and jokes that Nintendo uncharacteristically embraced, Reggie’s celebrity became one of the company’s greatest assets. It’s the one thing he could have never predicted when he began his tenure 15 years prior. And thankfully Nintendo never let it go to waste, as sometimes companies do after their employees become truly meme-worthy.
In his retirement video, Reggie left things a little fuzzy in terms of his future, other than to say he was going to spend more time with his family. What’s next for Reggie? Is he content to finally rest? Will he eventually move on to a brand new challenge? Are we due for another major CEO hitting the political circuit?
Whatever he does - whether it’s stay home with his family or take over the world – his track record strongly suggests that just like for Nintendo, he will find a way to make it matter.
Lots of love for Reggie, he'll be a tough act to follow!
@Rondy Yeah. Bowser is going to have have some small shoes to fill.
At least there's still people who we can humor with like Bill Trinen. Hopefully Bowser and others can give us some similar, or newer, brevity.
It's unfortunate people seem to have a negative stance about Reggie. Everyone assumes he was a cause of many problems such as not localizing specific games without actually knowing what is happening in the background.
Reggie may have been the NOA president, but that doesn't give him unlimited power and influence over a company that is first and foremost dominant in Japan.
That said, to me Reggie was a very entertaining and unique figure. He was clearly very intelligent and knew how to speak. He was also infamously a master at avoiding any and every single question thrown at him in any interview, that's a special kind of skill. I will honestly miss him and his all-time cheery attitude. It's rare nowadays to see such a leveled representative as part of any company out there.
All of his marketing promotions and his appearances on YouTube channels he had no business being on, it really made Reggie seem like a human and part of the gaming community.
Really, think about it, is there anyone out at Sony or Microsoft that comes off as a gamer and part of the community as much as this man? I doubt you will think of any. The closest two which come to mind are Suda 51 and Hideki Kamiya.
I grew up watching Reggie and Iwata on my computer screen waiting for the next announcement yearly at E3 and I will miss these two gaming giants a lot. Nintendo is truly changing, but here is hoping that change will be for the better.
Will be missed
Reggie was a squeaky clean PR guy. I know it’s news that he’s leaving, but let’s not all get sentimental that his posistion in the company was anything to celebrate.
Old boss is just like new boss and new new boss.
Reggie will be missed i will just hope he appears in one more direct.
This guys deserves an Award!
thanks for those fun moments reggie.
you together with Iwata where my favorites.
take it easy and enjoy your retirement.
@Varkster "Reggie may have been the NOA president, but that doesn't give him unlimited power and influence over a company that is first and foremost dominant in Japan."
It's more than this though. Doesn't matter who is running the ship this side of the pond as long as Nintendo is going to continue their draconian antiquated ways of running their business with all decisions strong armed out of Japan.
"Really, think about it, is there anyone out at Sony or Microsoft that comes off as a gamer and part of the community as much as this man?"
I met Reggie years ago at a big corporate gaming event at Disneyland Paris, to be honest I couldn’t have met a nicer bloke.
@hihelloitsme I will honestly disagree with you on Nintendo having outdated business decision making techniques, as I don't see any examples outside of the Online service. They clearly stated they are looking to raise the appeal of it and that's that.
The general consensus that Nintendo is a company "stuck" in the past is ironically outdated. But then again that's my opinion.
As for Microsoft's Major Nelson, whilst a fair example, I don't feel his influence on gamers as a whole is nearly as effective as Reggie's, which was mainly my point - it's just hard to find another Reggie or Iwata out there in the industry.
Ok sorry but this piece is awful. You haven't mentioned any true achievement. Just sentimental tropes.
He did a great marketing job in the Wii and DS era. He really created a funny persona for fans and the internet. He really knows how to promote and stay in the mind of the people. he is very charismatic.
Did he created joint ventures with western companies? no.
Did he build a market for the Wii U when it was in its lowest time? No.
Did he make huge decisions to boost the western market and improve its revenues? No.
Did he say "no" to Miyamoto and pals when they were blaming gamers for the failure of Pikmin, star fox and others? No.
Did he make though decisions like retiring a failed hardware and rebuilt confidence? nope.
You know who did all that?
And Reggie? He was nothing but the mouthpiece of NCL while creating this painful "tough guy" persona on the internet and everybody creating absurd memes about him.
Everybody is way too emotional with his departure but nobody actually sits through and analyzed his real achievements. He was just a PR spokesperson for Iwata and Kimishima. Nothing more. He never shown real leadership or initiative. You are all going to get angry because you enjoy putting people in high pedestals, but is the truth.
Also, doesn't anybody find fishy and suspicious that he gets fired (oops sorry, "letting go" in Japanese business jargon) just when those rumors about MS bringing Xbox stuff to Switch? I wouldn't be surprised if Regie ends up working at Microsoft soon.
All due respect, he was a great salesman who gave the western world an amiable face and likeable personality for this occasionally perplexing Japanese company, but ultimately he was just a salesman.
His contribution in marketing some very successful products can’t be diminished, but let’s not kid ourselves into thinking he created the DS, Wii or Switch. They’re great and innovative products that practically sell themselves. He didn’t save the Wii U.
He was also at times a figurehead and a corporate voice for someone else’s words. The number of times he said “we have nothing to announce at the moment” was countless, and I wouldn’t be surprised if half the time that was because his Japanese puppet masters hadn’t told him otherwise.
He will be sorely missed for his character and personality. Great salesman, but let’s not overcredit him for Nintendo’s successes.
Due credit though for being a prominent person of colour in a Japanese company seemingly without it ever being a thing. Aside from his one comment quoted above I don’t recall his race or heritage EVER getting mentioned, and especially not in a diversity tick box or chest-beating kind of way. Which is the way it should always be, in my opinion.
His big hands however... completely different story...
Looks more like fairly light brown to me but... meh... maybe my eyes are bad and he actually is black.
Love the visually two-toned world we live in when it comes to mankind. Simply amazing.
sucks that he is leaving, bowser better be just as good as reggie
Do Ubisoft, Platinum, Bethesda and Blizzard, and countless indies not count? Did Reggie have the OPTION to boost the Western half of the company?
The ability to keep a revenue stream from the 3DS this long, correct course with the Switch (in a suspect market for console gaming), and to establish so much licensing in the west were all deeply influenced by, yes, Reggie.
Also, you are correct, the article is explicitly about Reggie being a PR spokesperson. Thanks for reading!
Jeez, that headline, you guys, it's like he died or something.
Goodbye Reggie, thanks for being a good NoA president!
I honestly had no idea Reggie is black.
@OorWullie This is my favorite picture of Reggie.
''What Reggie-Fils-Aimé Meant''
> googles ''what does Reggie mean?''
REGGIE Definition / REGGIE Means
The definition of REGGIE is "Regular weed"
@Pandaman Yep that's a great pic, a classic. I've seen it before but somehow it's never clicked with me that he is a black dude.
@Pandaman Damon baker did that. Not him.
Iwatta did that. Not him.
So you are all mourning the "retirement" of a funny man? wow
@DK-Fan Reggie didn't hide, he kept selling Nintendo during the Wii u days. Yamauchi was a great president , no one denies that. But, he took some questionable business decisions, like throwing Square away, making and breaking their business partnership with Sony, dismissing Microsoft as a proper competitor, etc. Both of them made mistakes, and both of them handle their jobs just fine.
@Edu23XWiiU except that one actually did things while the other was just a yes man
@StuTwo Seeing as he once said it himself, as quoted in the article, I'd say it's safe to assume that he is:
"And it's not only on work life balance. It's issues like diversity and inclusion. You know, with all of those tough conversations our mentality is that we're going to model the behavior that we want seen. So that's why I have a diverse senior management team. That's why as a black man leading a Japanese company, I feel good about the things that we do to deal with higher order issues and to deal with them in a way that models positive behavior."
And he is of Haitian decent as well. And check that old picture of him in comment #20. There's VERY few caucasian people with an afro...
March 25, 1961 (age 57)
Guys, he will celebrate his 58th Birthday on this March before he left from Nintendo. 😃
August 28, 1965 (age 53)
Okay, i want to analyze both of them based on their Chinese zodiac sign and their compatibility with Nintendo and also their fortune during this Piggy year.
Reggie (1961) = Ox
Bowser (1965) = Snake
Nintendo company (1889) = Ox
Reggie (Ox) on this year will have some opportunities to try his new business, so he could retire from his job as Nintendo CEO and try to pursue other business.
Meanwhile, Bowser (Snake) on this year will enconter a medley of obstacles and conflicts, not as good as last year (Dog year) but still a decent year for Snake.
Reggie (Ox) with Nintendo (Ox) = steady and reliable.
Bowser (Snake) with Nintendo (Ox) = great match !
And some trivia about Ox and Snake zodiac sign.
"Ox is the symbol of diligence in Chinese culture. People under the sign of the Ox are usually hard working, honest, creative, ambitious, cautious, patient and handle things steadily. On the negative side, Ox people might be stubborn, narrow-minded, indifferent, prejudiced, slow and not good at communication."
Sounds fit for Reggie, eh ? 😅
"Snake is regarded to be pliable. Some of the positive characteristics of the people born in the year of the Snake are wise, discreet, agile, attractive and full of sympathy. On the other hand, there is a tendency for them to be lazy, greedy, arrogant and indulging in self-admiration."
@LUIGITORNADO you just have to be “that guy” in every single comment section, don’t you?
Reggie is a legend and he will never be forgotten.
@pinta_vodki Can't believe he's gone. RIP Reggie. You will be missed. See you at Bowser's Pearly Gates!
I’m glad he’s gone. Let’s not act like someone died here, he retired a millionaire on his own accord. I’m sure he’s a perfectly likeable person in real life, but as a CEO he was terrible. Every time he spoke it made me want to distance myself from Nintendo. He had the exact opposite effect of what he was supposed to have. Maybe the new CEO can refrain from calling his audience “consumers” in every other sentence, man that was annoying.
I feel that Reggie has faults as many of us do but he has been instrumental in the success of the Nintendo Switch. He doesn’t give up easily. Good luck to him.
@Pandaman With that hair and jacket, young 'fro Reggie looks like he's ready to beat John Travolta off of the set for Saturday Night Fever.
"He was also infamously a master at avoiding any and every single question thrown at him in any interview, that's a special kind of skill."
This is why Reggie has always been irritating. He never answers the damn questions. Please tell us something instead of being vague and dissuasive.
What Reggie-Fils-Aimé Meant To Nintendo ? - nothing much
@SuperWeird Same here
@DK-Fan Thumb up !!!
@StuTwo I'm not sure what that comment was supposed to be. Whether it was just discriminatory, or a joke. If it was the latter, it wasn't very funny. I've deleted your post.
Wow. That's quite a successful string of careers. Way to go!
I prefer the Reggie we had in the early days, before Nintendo forced him to tone it down and become the PR spinning BS artist he became. Any interview with Reggie post 2006 was just hot air and no substance. Every one of his "non answers" to questions always began with the eye-roll inducing "what I can tell you" just prior to NOT answering any questions, but instead regurgitating some pre-approved corporate bullet points.
Don't get me wrong. He's a great guy, successful career, great family man and all that.
However I just finished reading an interview with him from a 2005 Electronic Gaming Monthly. NOBODY here would recognize Reggie Fils-Aime as the person being interviewed. He was direct, brutally honest, frequently said "Sh!t" and "Damn", etc. I don't think the swearing is a good thing in and of itself, but it does speak to the fact he used to be a completely different company representative. This was before he became censored by corporate (I'm only assuming this happened given his complete shift in tone shortly afterwards).
I wish him best in his retirement and will always associate him with some great years for Nintendo. However my guess it that 30 minutes and a glass of beer with Reggie would be far more interesting and insightful than the endless spin we've been fed for over a decade.
EDIT: Just got the magazine I had referenced back off the shelf:
Electronic Gaming Monthly issue 192, June, 2005
Reggie used to be refreshingly honest and an exciting rep:
"Metroid Prime: Hunters kicks ass. Eight-person Mario Kart kicks ass. Advance Wars, based on what I've seen kicks ass. There's a reason Microsoft loses a shitload of money on every system they sell today. We're pushing the envelope in making sure all of our products look sexy. GBA SP is a sexy device. DS is a sexy device. But we also have great games for my 9-year-old little girl."
Just seems like he used to be the kinda guy you could get a straight answer from.
The end of a freaking era. Where did the time go?
REGGIE DOES AN AMAZING JOB AS HEAD OF NOA.*
END OF STORY.**
I always had mixed feelings about Reggie; very interesting fellow. Although I don't know much about his behind the scenes work at Nintendo he was a familiar face and he became an integral part of press conferences and more recently digital events; I grew up watching all of his presentations. I'm not sure about the new guy. If I'm honest I have to admit I will miss Reggie.
He planned the retirement a few years ago. Iwata's death made him realised that spending time with his family is more important. Now that Nintendo is in top form, it's the best time to go.
He was a good mouthpiece for Nintendo of Japan but we all remember how America always got fewer games than Japan. Hopefully we will see some improvement.
Reggie’s mannerisms during the “what’s wrong with me” to me hint towards he wasn’t a fan of it, his background means he absolutely knows that’s the worst way to talk to your customer but NOJ was very upset with the reception of the 3DS that would continue with the Wii U the following year, so to them they thought everyone was wrong for not buying into the 3D future of the 3DS which they’d be forced to gradually downplay much like how the DS exploded in popularity when it focused less on being a portable N64 without a analog stick and more on being SNES/GBA alongside unique touchscreen experiences.
We will see a new Nintendo rise up from this. We already are with Iwata gone. Streetpass shutdown, Miiverse gone, no real replacements for any of it yet now there is payment due for online service. I get these thing can’t be free forever, but I can’t imagine it was Iwata’s master plan to disable the funnest things Nintendo had going for online community and disable them all and leave us with nothing for a paid service. I wonder if Reggie sees the future and he didn’t like what he saw.
Farewell old friend. There comes a time when you want to give time to your family too
Way too many ornery folks over a guy who did his job, did it well for the most part and remained a pretty decent guy through it all
Reggie gave Nintendo an edge they needed when they needed it the most. To have someone walk on stage and talk about kicking ass was exciting - during the gamecube era, when fans were worried that Nintendo was risk averse, Reggie inspired confidence in the company. And they delivered. The Wii and the DS embodied that risk - and the confident president of NOA sold both motion and touch to the core gamer with demos and statements like 'my body is ready.' NOA mastered the massive conference presentation with a force of personality and focus on fun, and that carried over into their Nintendo Directs. He's a tough act to follow, but set up Bill and Bowser and the rest for success by sharing the spotlight. Will be missed, but definitely deserves the break!
Reggie is black?
The guy definitely doesn't look black, but some other ethnicity.
@Octane relax. It was a comment about how the media portrays minority’s. Black man: baskballer or rapper = welcome aboard it’s clearly because you’re black. Black man: successful intelligent businessman = downplay the blackness.
'...I'm about kicking ass and taking names...' (and I'm all outta names.)
Bloody hell, he's not dead.
I’m going to miss him. There will only be one Regginator.
@DK-Fan Promoting and selling your product doesn't make you a "yes" man, his job is in part why the Wii, DS, and now Switch are huge commercial successes.
I cried. However I am so happy that he can retire young, in good health and with thoughts of spending time with family and friends on his mind.
Reggie and much of the Nintendo upper management reached out to the public with quirky honesty in a way that I think gamers often take for granted. They could have let marketing and hired faces showcase a product but instead it felt like you were getting an inside scoop from people that honestly loved their product, their job and their consumers. I can’t think of any other company where I actually care who the upper management is (well ok MS from a SQL/Data Professional perspective. But I can’t name anybody in the Xbox division despite loving their product. ) and want to hear their amazing struggles and tales and see how they feel about a product. That takes pride in your work, joy in your heart, loyalty to your dream and respect for others and sadly thick skin for those that spew hatred and Reggie has had all of that.
Also as a black woman it was/is an inspiration to see a black man in the upper management of my favorite game company. I am beyond greatful of the steps he took and the fact that he remains grounded.
Thank you Reggie for everything and keep playing, keep living and keep enjoying your journey.
Things won't be quite the same without you Reggie, you gave Nintendo a personal touch that will be hard to replace but i hope you enjoy your retirement and time with your family, you deserve it. Thanks for all the entertainment you've provided us over the years !
all I remember are all the lies from Reggie remember about the switch ohhh you don't need an app for voice chat on switch he's all about lies and misleading the consumer Nintendo out of the big 3 is the most un-consumer company its a proven fact like how many times does Nintendo force you to buy the SAME GAME OVER AND OVER AGAIN ???????
Reggie, worshipped in the early years, critizised later. Personally I never really shared the gigantic love, or some of the hate. To me he was just the guy from Sony, that somehow gave Nintendo face. He was a person, I give him that. But he also had to bring time and time again the bad news, cooked up in Kyoto: No, Nintendo's not bringing that game to the west, Nintendo is not doing this, Nintendo is not doing that, etc. People really blamed him for that, but he couldn't help it. Everything is decided in Japan. It won't be different with Dough.
So to put it shortly: He was just a (enthousiastic) face, but with no real power. The real power lies with the president of Nintendo Japan, and his ring of crownies.
Even in retirement, his body will always be ready.
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