Video game movie adaptations are all the rage nowadays, with Deadline Hollywood reporting Sony Pictures sub-division Screen Gems has acquired the rights to create a film based on Ubisoft's incredibly popular video game series, Just Dance.
Multiple studios competed for the rights to the best-selling music video game franchise of all time - with an established player base of 120 million worldwide. As for the project itself, Ubisoft Film and Television and Olive Bridge Entertainment will be responsible for developing and producing the project. Jason Altman and Margaret Boykin will produce for Ubisoft Film and Television and Jodi Hildebrand and Will Gluck will represent Olive Bridge Entertainment. There's currently a search for scriptwriters.
According to Deadline, this deal fits the mandate Sony chief Kazuo Hirai highlighted at CES - with the studio's intention to exploit properties across multiple platforms. Just Dance is already popular on consoles, including Sony's own video game system and features many of Sony's top artists. IGN also notes how Screen Gems has a strong history adapting video games to films. Its most notable effort being the Resident Evil movie series with Monster Hunter also on the way.
The latest entry in Ubisoft's dance series was Just Dance 2019, released on the Nintendo Switch and multiple other platforms in October last year.
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