Nintendo is serious about protecting its intellectual properties. Recently, the Japanese company has cracked down on trademark and copyright infringement in different locations around the globe. In an attempt to spread the message far and wide, it has now awarded a plaque to the Shenzhen Bureau for "protecting copyrights" and the rights of various companies. Here's a picture of the special moment, courtesy of Chinese Nintendo:
As noted by Nintendo Soup, Nintendo has no official presence within mainland China but is still aware of the ongoing problems in the country when it comes to video game piracy. It's known to have countered this previously by protecting certain brands with trademarks.
Despite China's own advancements over the past number of years - with the emergence of globally recognised tech manufacturers and software developers - piracy continues to create problems. As mentioned in the above tweet, the bureau promises the local government will continue to strengthen copyright protection and create an environment that not only respects IP but also encourages innovation.
Do you think Nintendo's efforts here will help in the long run? Tell us below.
[source nintendosoup.com]
Comments 11
China following copyright? Wut?
Yeah , because that's gonna damn the flood.
Exemplary. (Stupid website wants me to say more...)
@Kalmaro Yeah, I have to say I’m pretty shocked by this
China of all places lol
What a bunch of BS. Just a Nintendo PR stunt with an embarrassing 'award'. It's like giving a kid an "I ran in a race" ribbon.
@Prizm
Harsh!
This is Chinese Nintendo's "PR" stunt, which doesn't really R to the P, but rather seeks to cement Nintendo's intention to improve the infamously poor control with copyright transgressions in china.
Something that is more likely to gain them friends among other creators amd distributors, than among the public.
When I was in China earlier this month, I saw exactly ONE Nintendo Switch in all of the stores I went to. However, I was surprised thta when I was playing mine, some people knew what it was. I guess the days of the iQue. haha
"Nintendo has no presence in Mainland China". Well there's your problem. Piracy is completely justified if the games aren't available in your country. Maybe Nintendo should release their games in China, otherwise it's a waste of time to fight piracy in a region you have no financial investment in.
@Luke937 Until about 2 years ago video game consoles were banned in China, that is why Nintendo does not have a presence there yet, they do however want to move in to that area now that the ban has lifted, but it won't do them any good if the piracy is so rampant that people buy the knock offs over the official version.
Yeah, it's not as easy as just deciding, "Hey, we're gonna start selling our stuff in China now!" Due to the government, there are all sorts of hurdles to jump and red tape.
Tap here to load 11 comments
Leave A Comment
Hold on there, you need to login to post a comment...