Whatever you think of Nintendo’s latest and wackiest creation, Labo has been pretty indicative of the company's aggressive marketing in the weeks since its brief yet impactful reveal in January.
With a combination of Nintendo’s fitting mantra of ‘thinking outside the box’, utilising the console's many new features and tapping into the universal appeal of creating and customising, Labo looks to be yet another feather in the Switch’s increasingly impressive and diverse cap.
The Switch has been a runaway success, none more so than in Japan, where not only has it been posting record-breaking sales numbers week on week, but Labo itself is having a huge publicity push, the likes not seen since the launch of Super Mario Odyssey last October.
Check out just how crazy things are getting by looking at the images below, then tell us how you're getting on with Labo.
Click any of the following images to enlarge them.