Nintendo Creators Program

There’s been lots of noise made about how Nintendo treats its fans in the video production world, with many decrying its arguably unfair rules against content creators. Those who produce videos about Nintendo content must subscribe to the program in order to receive a cut of the advertising revenue, and now a new rule change has placed additional restrictions on the kinds of channels that can be registered.

YouTube recently changed its Partners Program requirements, raising the bar for how much watchtime and how many subscribers a channel must accrue in order to be eligible for profit. As a result, Nintendo has raised its standards to match; the following email was recently sent out to members of the program:

Thank you for using the Nintendo Creators Program. In January, changes were made to the YouTube service. This email will explain how this will impact the Nintendo Creators Program.

As YouTube informed the creators, the YouTube Partners Program requirements were changed: New channels require 4,000 hours of watchtime within the past 12 months and 1,000 subscribers in order to be eligible for monetization. It was also announced that, for existing channels, the same requirements will be applied from Feb. 20, 2018. After Feb. 20, channels that do not reach the requirements will no longer be able to earn money on YouTube.

The Nintendo Creators Program requires agreement to and participation in the YouTube Partner Program, so if channels do not meet the above eligibility requirements, they will not be able to monetize on the Nintendo Creators Program from their videos.

Further, please be aware that if you already have your channel registered to the Nintendo Creators Program, those channels that do not meet the requirements will be deactivated from the Program by YouTube.

What do you think? Is this a reasonable move on Nintendo’s part? How do you think it could improve the creators program? Share your thoughts in the comments below.