Pokémon GO recently passed $1.2 billion in revenue after just a year of availability, making it one of smartphone gaming's biggest success stories.
Mobile analysis firm Sensor Tower has been picking apart the data, and has discovered some interesting global trends relating to the game and how much players spend on it.
According to the firm's findings, Japanese players are convincingly outspending their U.S. counterparts:
Looking at last year, the average player spend for the U.S was approximately $2 per download, compared to Japan where it was approximately $14 per download. These figures reflect combined downloads and gross revenue for the App Store and Google play.
However, the U.S. market remains the game's biggest in terms of revenue; $424 million was spent on in-app purchases there, while Japan managed $318 million.
Developer Niantic has recently released one of the game's biggest updates yet in an effort to reinvigorate the user base.
[source venturebeat.com]
Comments 14
I know they are beating me, since rooted phones still aren't allowed.
Spend a bit here and there, mainly during events. Not done so for a few months now though.
Yawnnnnn. This game is so boring
This game is insanely successful. I didn't think they'd be able to keep players engaged for this long.
Hopefully all of this money is put into the next mainline Pokemon game on Switch.
What a waste of money.
Wait... Sweden is on that list? A country with roughly 10 million people.
Interesting, it must be all those YouTube videos that appearing on the Trending thing.
@Som64 It's average, not total. In total USA is beating even Japan.
Sweden! Cool.
@Som64 Average money spend per player, not total.
A question to ask is "Is this a comparable amount to the U.S. Dollar?" With all of it showing in the U.S. Dollar sign I would guess so. If we compare the amount spent against the amount spent on other games from the same countries, or even the amount spent compared to the average income for those countries, we could see even more trends on expenditures.
Well, my experience with Pokémon Go so far hasn't been particularly bad, per se, but I can definitely see why so many people have abandoned it ever since the boom last summer.
Simply put, it's one of the most anti-consumer products I have ever seen. Pokéstops give you an abysmal amount of Pokéballs each time, Pokémon that take part in battles have to be healed manually every time, the bag needs constant upgrading if you want to keep your items, Pokéballs can be wasted on not connecting a hit with the Pokémon instead of said Pokémon merely breaking out, there are no ways to sell items instead of throwing them away, and yes, unless you live in an area with many places of interest, the game is flat-out unplayable.
And the list goes on. If Ingress was just as anti-consumer as this game, no wonder people abandoned it for Pokémon Go. The Pokémon brand and the game's premise are the only things keeping the userbase going; unless Niantic starts giving players items as a real daily login bonus (especially Pokéballs), I don't know how long the userbase's patience can last.
Haven't spent a dime and don't really see a need to.
HA, Canada is #3. I am liking the new gym mechanic....I can usually get the daily max of 50 coins, which is way better than taking one gym, getting 10 coins and then having to wait 12 hours until I can claim again. I was able to buy one of those Anniversary Boxes on the store using Pokecoins earned from just taking gyms. Which gave me just enough incubators to start hatching nine 10km eggs!! WOOT! No real money spent at all!
Where I live, most gyms have Pokemon with insane stats that are obviously hacked, so I got bored of trying to get a decent team to fight.
I erased the app at the end, it became frustrating.
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