While it will take a while for the news to sink in fully, the Nintendo Switch has got quite a few things right for families.
Most importantly it has one single feature to communicate and doubles down on that with its name. Switch underlines the double value families can get here by covering the three bases of tablet, console and handheld gaming.
In the home I also like the fact that it will have a base station in the living room. With the advent of tablets one of the challenges for parents is both knowing where they are and keeping track of what they are used for. Having a home for the Nintendo Switch will solve this headache as well as ensure it is always charged when you need it.
It's also clearly different from the Wii. Sure, the split controller was shown to have some kind of motion control, but that was very much a secondary focus. There's no danger of a family thinking 'I don't need this new console because I already have a Wii gathering dust', which hampered Wii U adoption.
Local multiplayer is another strong feature here, with a single system seeming to offer a two-player on the go multiplayer experience that could then be connected to a second console to up it to four players.
Seeing Splatoon on the device makes a lot of sense. One of the frustrations for my family was the lack of proper local multiplayer on the popular game. It now seems possible to have a couple of devices in the same place playing Splatoon together — which is actually how Nintendo always demonstrate the game at Expos.
The challenge for Nintendo Switch will be breaking the hold of tablets in the mind of young gamers. The upcoming appearance of Super Mario Run on smartphones is timely and could well help signpost youngsters back towards Nintendo hardware. But there needs to be many more ways into the Nintendo ecosystem to really dent this tablet market.
Price will be key here, both of the hardware and of games. Families are happy to spend a few hundred pounds on a tablet because they know it will get extensive use and the games are dirt cheap. While Nintendo Switch games will likely cost more they need to offer a similar level of value.
This of course brings us back to the games. The trailer showed us Mario Kart, Zelda and Splatoon, but it will be new titles like the Mario platformer that will really drive adoption. What the system really needs is a game that simply isn't possible on other platforms, like Wii Sports.
While many will compare the Nintendo Switch to other console hardware like the PS4 Pro or Xbox One S, families will more likely be comparing it to the latest iPads or Android tablets. This is the new frontier where young gamers' hearts and minds need to be won. More than Sony or Microsoft, Nintendo is clearly making a concerted effort in this direction.