Nintendo Appears at Apple Conference to Announce Super Mario Run

Well, being a premium download, it might be good.

Terrible. Why would anyone want this? Give me a real Mario game, not another ridiculous endless runner...

This is seismic...

@A01 why the sad face. It's just a endless runner.

Not really interested in any runner games. They all get old fast. If those changes or twists make a difference I might try it.

@AhabSpampurse well it's not made for you. Mario 3D world was made for you.

So this is it, the beginning of the big "Nintendo will go third party if NX fails" discussion.

Selling nintendos soul 99 cents at a time. We knew it was coming. Whatever it takes to survive I suppose...

Lmao a cheap Mario endless runner. Like there aren't a 1000 others on the App store already.

It's so sad to see Nintendo go mobile. I guess their best days are over.

Pretty surprising. Hopefully not the beginning of the end.

Hey, at least they're keeping the "New" series on smartphones as opposed to future consoles.

This is Nintendo's future:

It's-a-Me, Multiplatform!

Looks like one of the Rayman mobile games with a Mario skin. Probably going to be well worth a quid though.

Mario's movement is so weird compared to normal Mario games.

Surprised at this. Also surprised its not a F2P game, which is a plus in my mind.

This will never be answered because we don't know enough about Nintendo's financials, but I would not be surprised if they make more profit on this one game than they have on all their Wii U games combined.

I'll just stick to my Mario games on my Nintendo hardwares, thanks.

The beauty of the App Store is the fact that are millions of other apps. If you don't want it, don't download it. Exclusive console/handhold games remain thus. Nintendo's main aim is to create brand awareness for their IP. this is purely an exercise in promotion...

Guys I literally threw my chair, yelling and crying as I watched the stream! I'm so fricken excited for this!!!

If it's a fixed price with no microtransactions, color me extremely impressed and intrigued.

I was expecting this to happen sooner or later, seems like the obvious move.

Although my dream would be eventually have an actual big budget Fire Emblem / Zelda on PC, but that is probably far away from reality for now.

"Compete against players around the world; collect coins and impress Toads by doing cool moves until time runs out."

Meh, like that is something that will impress a toad. The only thing that will impress a toad in real life is a good quality stool; coherent, ample and wet.

@Grumblevolcano Shh! You're predicting the future! No one wants to hear that!

I remember not so lang ago, people making jokes about Nintendo's mobile strategy amounting to a Mario-Themed endless runner ... It's kinda unsettling to see that this is indeed the best they were able to come up with.
On the other hand, no skin of my back.

@AhabSpampurse C'mon, try harder. Who would want this? The millions upon millions of people who know who Mario is, but don't own a current gen Nintendo platform.

Nintendo is obviously making another 'real' Mario game, almost definitely with a different development team, so this won't impact on that at all.

Runners (NOT Endless Runners, mind you) can be fun. I think BIT TRIP RUNNER and Runner 2 got fairly universal acclaim, right?

If all goes to plan, this microtransaction-free title will give more money to Nintendo and encourage more people to buy Mario games so that future titles have a higher budget.

Now, that's probably the best case scenario, and there are some potential pitfalls, but this stuff is way off in the future. As of right now, your concerns don't exactly hold water.

I wonder how much Apple are paying them to be iOS exclusive?

Oh no, it's an endless runner so it must be bad!!1!1!
Nah. This is Nintendo.

Nintendo on stage with Apple as they announce the new iPhone is massive for the company. Salty about the iOS first launch though.

Just heard the news. I don't own an Apple product, never have, never will. Doesn't sound great but I'll reserve final judgement until I see more. I wonder if it's a timed exclusive before coming to Android.

Edit: The video looks very boring.

Anything!
Anything!
Anything for money!

...Bet you sell your soul,
Cause your God is such!

@Peach64 that is very unlikely. Stop blowing things out of proportion

Nintendo sells off a little more of its soul. Sad times.

@faint Is it really? Look how many times Pokemon has been downloaded. Imagine them getting $5 per sale. I imagine this game has been the working of a tiny team, maybe even one person, for maybe six months? The cost of the thing is practically zero, so all the money from it is pure profit. On the Wii U, games take teams of hundreds, working for two to three years. Then most of the sales still come in physical form, which takes a huge chunk out of the money made. Mario is THE Nintendo IP, the only one they really have that will be rivalling Pokemon in terms of numbers downloaded.

You guys are so dramatic. If you guys had it your way we would have nothing but sequels to game cube games forever.

I don't really care to be honest. I don't see it as a proper game really. (Obviously, it is)

Is this real? Like for real real?

I approve, I'm just shocked. I've been joking about a Mario endless runner for years, I never actually expected them to do it.

Ninatic made Pokemon Go, not sure who's making this. Why did they sign that deal w/ DeNA again?

So, this is a joke, right? Right? Disbelief is all I have.

On the bright side, this may get more attention today even w/ the Sony event in a couple of hours.

Never thought I'd say this but, well played Ntinedo, well played.

Though I still don't believe it's real.

Super Mario Run... Hm... I bet you have to pay for more jumps... XD

@Dakt Spiel mir das Lied vom Tod, bitte.

Better late than never?

@faint Sequels to Gamecube games? I thought all we wanted were VC ports and HD remakes of Gamecube games?

For mobile games, I'd prefer to pay a small fee upfront instead of constantly being hassled with microtransactions in free to play games.

Unless it's announced for android, I'm not going to pay much attention to this yet.

@rjejr Completely forgot about Sony's event this evening - nicely done Nintendo!

Ugh.

Apple can keep this.

@faint Spot on...you've got them nailed.

@AlternateButtons - this is Nintendolife. Doom and gloom and kneejerk overreactions are the order of the day. Followed by people getting shot down for pointing it out.

Me? I'm curious - I should investigate further - although I never play games on my phone I'm curious to see how they tackle it.

@AhabSpampurse It's meant for casual gamers who know Mario but most likely don't have current Nintendo hardware.

The idea is that it offers a limited amount of game to make people want more and buys Nintendo hardware and software, kind of like how Pokemon Go has increased awareness to Pokemon and boosted sales of at least pokemon software...

@Peach64 so you are saying that this one five dollar download will make Nintendo more money then every wiiu game combined? The wiiu has sold approximately 88 million units of software to date if you don't count digital. You really think this 5 dollar app will make more money than all of that?

Not surprising and it'll probably make money but this doesn't really interest me. Might give it a try depending on the fixed price (and I'll never spend a dime on IAP), but this is a genre where it's fun for about a few minutes and then I never wanna play it again.
I was really hoping Nintendo would do something cooler with these when they announced they were making mobile games but this is just a me-too instead of innovation. Not a great look.

I see nothing bad about this. We've known for a while Nintendo had to and is strongly getting into the mobile game. We knew eventually we would see these kinds of games. I don't know if I'd personally buy it. I'm not a big endless runner fan (except for the Minions game). I'll cry if (and it's a big if) Nintendo ever decided to go multiplatform in the home console market. Until then, lets see what else they come up with in mobile

bah... i hate Apple. I'll download it when it comes to Android.

I really don't understand the dread. At the end of the day, if the game is good that's all that matters

everyone knows nintendo is going mobile for a parallel business so what's the big deal?
i yelled so loud with this notice!!

Can't wait for Zelda Crush, Flappy Kirby, Clash of Emblems!

I'm only imagining the number of meltdowns if they end it with "One more thing... Nintendo is making detachable controllers to iPhone, they call it NX" lol

...Nintendo play anywhere? Too early to predict an 'unprecedented partnership' but this is great. Oh ye...quit with the 'Nintendo going third party'. YOU ARE RUINING THE VIDEO GAME HOBBY WITH SUCH A PATHETIC APPRECIATION FOR THE INDUSTRY.

Question @ThomasBW84

You said this in this article:

"a key point is that it will not be free-to-play; it'll have a fixed price for the whole experience."

But the NL game webpage says this:

"* This app offers in-app purchases."

https://www.nintendolife.com/games/mobile/super_mario_run

Aren't those 2 comments contradictory?

Now, it is an endless runner, so by "whole" experience it may mean you get the full endless course. But in-app purchases makes me think you have a set # of lives/tries and then you can buy more. Like Candy Crush. Or skins, like Miitomo.

I know you're busy, but maybe when you get a chance...

It's a great news.
Try to see it under a different light, people. If Nintendo makes a lot of money by selling their games to the billion user market on iOS, it hopefully means they'll stop squeezing every cent out of their modest console user market (which is us). Personally, I am tired of them trying to sell overpriced menu skins for your 3DS or crane plays for 1 buck a pop. I am also tired of overpriced limited editions that you have to fight for with a knife between your teeth for a console that only has 10 million users.
So I hope they make a lot of money with the iOS market and hopefully they'll stop asking their console users to pay for every pixel on their home/handheld systems...
Besides...it's just a Mario game. Nintendo has used and abused this licence on every kind of item (slot machines, pachinko, backpacks, hats, school items, plushes, keychains, Panasonic consoles ect) so what's the big deal with an iOS game?!

So it begins...

@Undead_terror I'm not sure why you would label the inevitable foreseeable future as sarcasm.

Great, now I'm not sure if I'm being sarcastic or not.

The thing is iOS apps games less than 5$ ... And Nintendo never had a game that cheap ... Will they make it less than 5$ ? Let's see !!

Hopefully this will hook Nintendo on the mobile market.

The quality seems a lot higher than your average mobile game, if this works out well we could see even more brand awareness. Wich can translate to healthy NX sales. Wich means more games for us

The game is free-to-start apparently, with an upgrade fee being applicable if you want to play further (I'd guess the first world, which is four levels long, is probably available for free).

People need to calm down with the 'Nintendo is doomed' talk. This is here for brand exposure and isn't being developed by Nintendo themselves (remember, DeNA is).

Video for @samuelvictor: https://www.youtube.com/watch?v=njTfcWRvvB4

@faint You sir need to have your own editorial!

Had to happen eventually. This kind of thing doesn't appeal to me at all, sadly. But I just find it fascinating what Mario is doing there: Skipping over Goombas, hanging from the ceiling and probably so much more! Hope this will get implemented in future 2D Marios!

You act all doom and gloom, but the moment they go announce Waluigi as one of the buyable DLC characters..... XD

Didn't see this coming that's for sure. Before reacting, I'll see how this plays out.

its just a simple game to reach more people for the expressed purpose of selling their full priced games and to get people more interested in NX. Man people need to relax lol

So many "Oh no, it's iOS" comments.

I'm pretty sure this is how it usually works, iOS gets it first, Android gets it second. Pokemon TCG. iOS had it about 2 full years before Android. I'm guessing a lot of that time was spent discussing this.

@Angelic_Lapras_King Look here: https://www.youtube.com/watch?v=njTfcWRvvB4 Head to 03:54. See the button named 'Change'? Could refer to multiple character choices, meaning that someone like Waluigi isn't entirely out of the question for the time being.

Look at pokemon go and the positive effect on hardware and software sales

This just seems so... un-Nintendo.

Also the game is free people. Read this:

"iOS users will be able to download and enjoy a portion of Super Mario Run for free and will be able to enjoy all of the game content available in this release after paying a set purchase price. More details will be disclosed at a later date. The game has been developed with Mr. Miyamoto as lead creator for Nintendo. Nintendo is also continuing its partnership with DeNA for the launch of Super Mario Run. It will be offered on the App Store this December in more than 100 different countries, and nine different languages."

Source: http://www.businesswire.com/news/home/20160907006535/en/Super-Mario-Run-Coming-iPhone-iPad-December

Nintendo are letting the tappers tap and the gamers game. This attitude has profit written all over it.

Epic moment, sadly it's another endless runner.

Well, it makes sense. Looks like a pretty barebones effort, even the background looks totally flat in the short demo footage I watched for example, but hopefully it should be decent enough fun for a few minutes at a time.

Farewell, Nintendo.

@AhabSpampurse On mobiles you're never going to get a "real" Mario game because the touch-screen controls just aren't suited to it. Sure, you could probably get a slightly more complex Mario game than this but it's about what I expected to be honest, which is low effort and likely high financial reward.

@123akis I wasn't commenting on FTP, I was commenting on this - "the whole experience". If I buy a game, then there is DLC later, then I am not getting the "whole experience". It's why I'm not getting FFXV and I'm getting World of FF instead. Even the season pass doens't include all of the DLC for that game.

So yes, a game can be paid to start, but I wouldn't say it is the "whole experience". Not just content, experience, if we have to pay for lives or costumes then it isn' t"Whole". I never said anything about "free to start" in my comment you replied to. .

Sure why not

@Undead_terror Flappy Kirby would be rad

I mean, it's a mobile game, of course they weren't going to actually try

Lol at people thinking this can coexist alongside consoles. Why would Nintendo make quality console games when they can make billions of this?

It is very sad to see this type of game being the debut title from gaming's biggest mascot... Could they seriously not come up with literally anything that haven't been done to death on cellphones?

I was actually looking forward to seeing what they'd come up with for a Mario title on mobile. I'm very disappointed right now.. :/

@buildz Yeah, probably Mario for free users, then paying the premium gets you Luigi and the NSMB Toads, with others like Wario, Waluigi, Peach, the Koopalings, Daisy, Rosalina, and more either being added or pay per character.

And no, Nintendo is not doomed folks. Even if you hate the game, kids are gonna snap this up in their millions and tug on their parents' sleeve to buy the full game. After the success of Pokemon Go, Nintendo would be foolish not to put Mario on phones now, but not too full blown, something designed for phone games......

@rjejr "can't wait for..."

sarcasm as I don't want it : P

Sigh...it begins

@rjejr It's not surprising in the least, but it doesn't make it burn any less than being roasted by a witty sentient ex-oven.

You people turn playing video games into a soap opera

@adamatsu
"Nintendo sells off a little more of its soul. Sad times."

Nintendo doesn't have a "soul". They're a for-profit business making products consumers want. Just because you and I and others happen to enjoy those products, doesn't mean they're "selling their soul" by, God forbid, making products millions of others will want.

@rjejr - I'm always confused by the gamecube love considering how horrible it sold and all the hate it got.....does this mean in 10 years everyone will be clamoring for Wii U games?

I loved my cube but honestly, it is now my 4th favorite console behind SNES, N64, and Wii U

@buildz Thanks for all the info and links.

"Also the game is free people. Read this:"

I read it, but this part sounds like the "demo" is free, but we have to pay for the "game".

"a portion of"..."after paying a set purchase price"

That's how I read it anyway, "demo". Though Iwata called it free-to-start.

http://www.geek.com/games/nintendos-mobile-games-will-be-free-to-start-not-free-to-play-1618748/

This is GREAT!!! And I just bought the 8bitdoo NES 30 Pro, which will make this a great play on an iPad. I am excited!!

From a business sense, this makes total sense.

Personally, I've dreaded this day, and it has finally come.

Still, in the scheme of things, could be the best decision Nintendo makes.
Steaming ahead into mobile that is.

It's sad to see this filth in Nintendo's history. But it will make money, If this kind of thing helps keeping Ninty making real games, I can look the other way.

@Joetherocker I hope your joking because these products are part of the financial support for the AAA nintendo games.

@rjejr I meant 'Free to Start'. So people who want to complain about it costing something really can't since they can still try it without paying money.

The Game & Watch games weren't too high quality either in their time, yet no one complained about them. This game is for the casual mobile users. I don't understand how anyone outside the target audience can get offended.

A good start before the NX.

@Cia
Not a fair comparison. G&W games were limited by the hardware they were developed for, this game is limited by choice. Big difference.

I'd like to echo the pro-Android sentiments, since I'm sure it'll come there in due time, but I'm super-disappointed to see them leaving that massive user base in the dust just to piggyback off Apple's press conference coverage.

People seem confused about why Nintendo going third party would be a bad idea, but I'd be stunned if all their major IPs weren't hacked to bits and auctioned off to Apple, Google, Microsoft, and Sony for exclusives which insure you need several consoles to play all of their games instead of just one.

This is just the start of the firm going 3rd party and ditching the hardware market. The system after the NX will be their swan song.

@AhabSpampurse You obviously haven't played Rayman Jungle Run. That game is amazing while being "just" a runner.

This was an obvious, but gigantic move for Nintendo. This will do extraordinarily well for them.

@The_Dude_Abides Bet you weren't saying that during the Wii / DS years. Don't be so fickle Dude...go bowling or something.

Interesting that AC and FE have been delayed to Q1 2017.

BIT.TRIP Runner and Balloon Fight say hi. Good endless runners exist. Give it a chance. Let them make some money for crying out loud.

@Gerbwmu "does this mean in 10 years everyone will be clamoring for Wii U games?"

No, or maybe "just no".

Seriously though, Spaltoon was great. Nintneod could be selling more Wii U each day if they had kept that Super Splat $249 bundle. But they didn't.

Clamourable games. (I know that's not a word, but it should be.)

Splatoon
Super Mario Maker
Bayonetta 2
Hyrule Warriors (expect more of those)
Wonderful 101 - cult classic like Ico
Animal Crossing:amiibo Festivel (just kidding)
MK8
Pikmin 3

Did Wii U even have any more games than that? Zelda U will be an "NX" game, Paper Mario will be the Sticker Star port.

Gamecube had some great games, but I'm not sure it's on my list - PS2 and Dreamcast are 1 and 2, after that it's basically a toss up, nothing else really stands out. Probably PS1 for FF7 and Parasite Eve. I got back into gaming for Parasite Eve.

This sounds ok, I would never play it though. They better price it right or it is DOA.

Everyone who isn't a Nintendo fan has been demanding this for a long time now. I'm interested in how Mario level design can be brought forward.

Official Website: http://supermariorun.com/en/index.html

Observe the words "The game is free to download".

@Vincent294 "It's not surprising in the least"

I guess I'm surprised that it just popped up in an Apple presentation Makes them seem like Apple's b@. Would have been better if they announced it in an ND for both Android and iOS. Also looks like they were trying to hide it from their fans, figuring their fans would be upset.

Now it's just, Apple says bend over, Nintendo asks how far? A $15 an hour corner whore or a $15,000 a night whore is still a whore.

@Undead_terror Yeah, I completely misread that part, apologies.

@The_Dude_Abides
I don't care if Nintendo's future is on a toaster- where Nintendo's games go, I go.

If they go 3rd party then I'll buy their games on whatever system they release. But let's hope that day never comes because it will kill off 90% of their IP. Gone. So we will suffer.

But uh, until that day comes, if it ever comes, your talk is cheap. So maybe just come back when it actually happens and then you can say how right you were. But until your predictions come to pass, they're worthless.

@Yorumi
Maybe, but only if the mobile games are junk. And so far their free to play efforts have really outshone all those dime a billion mobile devs. Besides, I don't think people will stop caring about quality console games just because of a bad mobile game. People who care about quality console games won't suddenly stop liking great console games just because bad mobile games exist. And the casuals already don't care about Nintendo so, nothing to lose really. Everything to gain.

This is great news! More people will be exposed to Mario and more people will end up buying the fully fledged console versions too!

And I'm sure it'll be a fine game in and of itself.

So... Uh, where's the confirmation that it'll eventually appear for Android?

@The_Dude_Abides Actually the future is on Xbox since Sony is also abandoning console gaming for cheap mobile games:
https://www.youtube.com/watch?v=o_85ySl_nTY

Sad to see Gravity Rush 2 will sell so terribly because the IP has been completely destroyed.

So why is the game not in landscape mode? Oh well. There better be an Android version coming.

Also their other mobile games are set to release before March. That could add some fuel to the rumors about NX playing mobile games. Uh oh. lol

How completely boring and unoriginal. I thought better of you, Nintendo.

..Wow..Nintendo gets a new life with Apple...


..it can't hurt 'em...
_{( I just hope it's not a memory hog, like Miitomo..if it is, it won't stay on phones..700MB music>any runner)}

@rjejr - My comment was more in jest, I doubt many will mourn the Wii U once NX is revealed, unless it is horribly conceived and that would probably kill Nintendo as a hardware company anyway.

Lego City Undercover, XCX, TMS#fe, Zombi U, and Pokken Tournament will probably be on that clamourable list of games thay will be worth decent change in ebay in 2026. Not nearly the list you have from GC or any other Nintendo console, but still some games worth owning.

@Kidfried That would be great. It would completely kill Square-Enix (who is already being kicked out from the PS4/One market). And that would be deserved since they weren't able to release a good game lately because they focus all their effort on the dozens of cheap mobile games they released this year.

I'm down for this, Nintendo stickers in iMessage will be cool.

@Gerbwmu TMS#fe, Zombi U,

Zombi U has already been ported. Nobody outside of strange niche people will be clamouring for TMS#FE. Heck, nobody will even remember what it was called in a couple of more years.

Do you relaize this news means Apple hardware will be getting 1 more Nitneod game this holiday than Wii U will be? Or a tie if youcount early Oct 7 for PMCS as "holiday". OK, I guess October counts, we can call iPad and Wii U a tie for Nintneod games.

The toads in SMR have more color than in PMCS. Sad but true.

Meh, not the end of the world. Honestly looks like a fun little game based on the footage, though I don't know if I'd be willing to pay $5 for it.

I'm now really interested in how the Fire Emblem and Animal Crossing ones turn out.

Man, the comments on this site are just increasingly depressing. This place is a vortex of negative energy.

Sad, sad day.
Stupid endless runners.
Is this what Nintendo has been reduced to?
Mario is freedom.
Mario is amazingly tight controls.
Mario is exploration.

Mario run is a handicapped Mario game.
It's a gimped Mario game.
Today is a sad, sad day.

Weren't those AC/FE mobile games supposed to be in the fall? When did they get pushed back?

Lame. I love all of the defense of Nintendo; that's a whole lot of love and cool and all. And gold star for the 'this isn't for you, it's for a different sort of end user' arguments... but at the end of the day, it really is lame. Sorry folks. Yeah it's my opinion, but really... think about it. The first true Nintendo game on mobile... and it's an endless runner. That you have to pay for. I thought it had been said that if they did make games of this variety for mobile, it would damage the value of their IPs. Huh.

Yes people. Good endless runners do exist... but that's kind of the point. There are plenty of games in that genre. This doesn't innovate... it doesn't even take the genre to the net level. So what if it's good? Yay. Why go there and do yet another 'good' runner as your first true effort in the gaming space on mobile? Why not make an impression, Nintendo style? This is phoned in and a waste of talent.

Wish they would have changed the art. Honestly this is an extremely important step for nintendo's future and they need to get it right.

People need to cool their jets. Nintendo isnt dead this is just them working to expand their userbase and appeal. Heaven forbid they create a Mario game designed for mobile phones. In fact you can play the whole game with just one hand.

Also compared to most other endless runners this one looks like it has a good amount of care and effort put into it. It helps that Miyamoto himself is overseeing development

Color Splash suddenly looks like a 10/10 "Day 1 Purchase" masterpiece

@faint stop being a white knight

Guys, this isn't about if the game is good or not, it's not even targeted for us. It's about if it sells well and brings people to buy other Nintendo products.

Any casual mobile-only gamer would eat this up, honestly.

The amount of melodrama and doom-and-gloom in the comments section is equal parts cringey and laughable as always.

So. Freaking. What?

really not a fan of this not against it but i hate mobile gaming

Actually watch the footage and it looks really slick, with a time limit, little gymnastic touches like Mario adroitly piggy-backing Goombas, and a ghost to show what your rival is doing.

Not your standard boring runner. Well worth the probable £1 and hopefully that's £1x A few Million for Nintendo.

Does anyone notice that the color of Mario's hat and his shirt are slightly off?

We all should have been expecting this. Mario endless runner was inevitable. However, Mario has reached the pinnacle of his whoreness.

Great news! Adapt or die. I don't care which platform I play Mario or Zelda as long as they keep existing! Mind you, this is a simple game with little substance but it doesn't mean they'll stop releasing full games. Here is hoping for a future where games are platform agnostic!

@nab1 I have, it sucks. As a Nintendo fan for over 30 years this just makes me sad. I'll play it if anything to actually have a valid opinion, but I just feel this makes Mario and the brand in general look cheap. Clearly the product isn't designed for my old self.

@theberrage The Super Mario Bros. Super Show and CDI games want a very, very stern word with you.

@theberrage ...which is pretty much how I feel right now.

@ap0001 They were pushed back to Q1 2017 today.

well a runner makes more sense than a traditional 2d mario because of the controls. I think it's a cool idea.

Such a barrage of short-sighted comments. This is not the end for Nintendo hardware - more the key to it's survival. Launching mobile games is a great way to earn revenue from one of the biggest platforms out there whilst strengthening the Nintendo brand, leading to more Nintendo hardware sales. Just like how Pokemon Go led to a bump in 3DS sales. Remaining relevant and killing two birds with one stone. Bam.

@Tsusasi
"Good endless runners do exist... but that's kind of the point. There are plenty of games in that genre"

There are plenty of good games in every genre. Guess they just shouldn't make any games in any genre which other great games exist?

"This doesn't innovate... it doesn't even take the genre to the net level. So what if it's good? Yay. Why go there and do yet another 'good' runner"

Who says it has to? "Innovation" means nothing. Innovation is a means to an end It's one of many ways to make a game more enjoyable. But the name of the game isn't to make "innovative" games, the name of the game is to make "fun games that sell". Especially in the mobile market. Mario is their top mascot. It's a mobile game- for simple people. You start with something you know everyone will like. This is exactly that.

And this isn't "defending Nintendo". They can fail and bust for all I care (actually no, I do want good for them). This is not about "defending" it's about contending with irrational logic. Which I'm seeing more and more of lately. "Oh no a mobile game! Oh it's not revolutionary what a sad sad day! This isn't the Nintendo I used to know!"

Im thinkin uh, ya it is. The same Nintendo that put their games on Phillips CD-i but people only rememer the positive.

@cyrus_zuo
[sighs]

And Mario still is all those things. On consoles. And on handhelds. Where real, robust games belong.

This is a mobile game. For normal people who waste a few minutes on their phones. This is not the new NX launch title.

Good grief people really?

@MegaMari0 I know they're a business and they need to make money but video games are art to a large degree, and I hope this doesn't mark a shift toward trashy, free-to-play iOS games. Instead, I hope it can finance their console-side efforts.

Worst case is they turn into Konami, which has almost completely abandoned lots of beloved franchises in favor of gambling machines (ugh...that one hits me hard).

Heh interesting(I kind of wish the 2D Mario platformers had a backflip, reminds me of Donkey Kong for the Gameboy). Following recent trends I can imagine the comment section of this game was for 3DS or WiiU.

*"Nintendo are out of touch, I don't want to play this"
*"ANOTHER New Super Mario Bros?"
*"This is a slap in the face"

It's a funny time when the casual audience now appreciate the new games more than some people who are supposedly Nintendo fans.

@JaxonH The point being a) they themselves thought punting in the games space like this cheapened and devalued their IPs and b) it's all well and good to put this sort of fluff on mobile, but why in the hell would you make this your debut?

Lame.

@-DEMISE- Indeed. I started visiting NL because it seemed like the one place on the internet that was not filled with entitled negative nancys, but it seems that's no longer the case.

It'll be one of the Few Mario games I never play...

So Animal Crossing and Fire Emblem have been delayed, then.

@JaxonH the issue is focus. You can't be great at everything, there is only so much time in a day to develop.
Every day Miamoto is making this, he isn't making the deep experiences I love.
You can't have it both ways. You can have steak or grind it into hamburger. You can't magically have both from the same piece of meat.
There is a limitation of time and resources.
I hate where they are spending their resources!
Hate!

@SmashbrosFtw1306 I'm telling the truth and you are using insults to break down conversion. How does it feel to not have a valid argument?

Since some cant understand the "frustration" of some, perhaps Nintendo could sheer everyone up with some free Miitomo coins? Also, Brick Racer has been released recently (I had to buy a new 3DS to make use of its Nintendo Seal of Quality content) - perhaps with a 10% off bundle coupon and Super Mario Runner on the horizon, it will turn things around? I mean, its first an iOS exclusive, so at least 20-30 millions will get an iPhone/iPad just to play this (I know I will, i never bought an apple product, but now I dont have any choice) ... perhaps they could connect this "game" with Miitomo, so after spending countless hours of fun, we could answer the Mittomo question of the day and twitter our highscore and answer? On top, many didnt seem to notice how much work went into it, its not like its a cheap generic runner based on overbloated license/distribution costs, you can play it with ONE hand and thats the same way it was coded.

The footages looks fun. And it is obviously a way to put Mario in the hands of more casual gamers. Broader audience. Brand awareness and that ultimately is good news. Nintendo have been in the news for most of the year. Everytime you see Mario in a non game related website is good news for the console business. And if apart from Mario you see the Nintendo logo, that's great news. And that's exactly what it's happening now, with Pokemon Go and now this game. Two very recognizable Nintendo's IP in the news everywhere, outside dedicated gaming sites.

Um, this isn't exactly an ENDLESS Runner kind of game. It's more akin to the Rayman games on mobile, there are actual stages and goals in this, not a single, randomly generated level where only purpose is "How far can you get?"

EXCUSE ME?! Well, this is unexpected, especially since Nintendo put so much emphasis on their Fire Emblem and Animal Crossing titles. I honestly thought we wouldn't get Mario until after those two. Oh well. It personally doesn't look interesting to me at all (even though I do love Mario), but I guess it has a chance to make a splash in the App Store. I'm not sure whether making it paid without microtransactions is the best move from a financial perspective, but I guess we'll just have to wait and see. Just don't expect to listen to the music quietly while charging your phone

EDIT: Just saw the trailer. My first thought: "Oh my god, this looks so stupid!". My second thought: "Oh my god, this actually looks like it has potential!". If the price is right, I may even try this if they decide to release it on Android. (No game in the world could ever convince me to buy an Apple product)

I'm gonna go ahead and say, that I don't think Nintendo going third party is a bad thing. I actually believe it could be a good thing, since they could focus their energy on making more amazing games, and leave the development of new technologies to those companies that have a proven track record of being the best, and the market leaders.

@Yorumi
But they haven't been working on mobile games the past 2 years. That's not why there wasn't as many games. They're only now jumping into mobile. And I hear what you're saying, but, that's assuming that their internal studios like Nintendo EAD are saying "nope, not making a game for 3DS cause we're making a mobile title".

As far as I'm aware these titles are developed by external or affiliated studios, not from within Nintendo, so no major resources are being taken away. And Miamoto has dozens of projects he oversees. Tacking on overseeing a 6 month mobile game isn't going to suddenly prevent him from doing his normal job.

And I'm not sure why you'd say "eat up anything with Nintendo logo". Clearly that's not the case or 100 million people would have bought a Wii U. They don't care if it's Nintendo or not. And if the mobile games aren't good people won't buy those either. Not really sure where you were going with that remark.

And yes, 3DS has got ports lately. Probably so they can devote resources to NX. Which is exactly what people said they should do. "Make sure NX has games, don't make same mistake again". So this seems to be them doing exactly that. Not sure why contracting a few studios to make some mobile games would "destroy Nintendo". Just don't see how having a few games on mobile can affect anything. Except raise brand awareness and give casuals a reason to pay attention to Nintendo

@nab1

I know right?
Microsoft puts Halo on iOS
http://www.macworld.com/article/2911603/halo-hits-ios-devices-but-its-not-the-same-exact-shooter-you-know-from-xbox.html

*Sony puts PS All Stars on iOS
https://www.vg247.com/2013/08/08/playstation-all-stars-island-heading-to-android-ios-and-sponsored-by-coke-zero/

Why is it the sky only falls now, when Nintendo puts a game on iOS?

Don't use up all your creativity all at once Nintendo

Lmao, y'all are so bitter
It looks good and is probably better than 99% of the runners out their
Besides, it's not like they're gonna stop making console/handheld/whatever-NX-will-be games

Rayman Jungle Run was amazing. That x Mario = must play

Makes sense for iOS first, Android hardware does have the biggest share of the market but in terms of revenue generated from apps, Apple (to my best knowledge) have consistently far exceeded Android. Nintendo doesn't stand to make any money from hardware sales here, so they go where the software sells as a priority.

The game itself looks fairly generic for both Mario and auto runners. I'll give it a play of course. I'm hoping the NX will tie into these games too. Buy the new Mario on NX and unlock 30 new levels for Mario Run? A good way to get awareness of their dedicated gaming systems up.

This basically looks like it's just a simplified version of a main series Mario game, and if I wanted to play one of them on the go I'd just get my 3DS out and play the real thing.

@The_Dude_Abides Never going to happen kiddo...Keep dreaming sunshine

Ok I'm at work and can't read all the comments thoroughly, but scrolling down all I see are "goodbye nintendo" etc. Someone explain to me how a endless runner game spells Nintendo's end? I can see if this was the next big Mario game that would be coming out, then i might be worried.
We all know how well runner games hold up, I won't be surprised if it's hype dies quicker than Miitomo. But again with all the knockoffs on the iTunes and Google play store, it's nice to have an official Nintendo product on a mobile device. But wait, isn't this what people have been asking for anyway?

So, an endless runner with New Super Mario Bros. aesthetics, huh?

... Yeah, no thanks.

So end of days next week?

Ok, the Nintendo fangirl inside is kicking and screaming over this however the rational me sees this as a good thing. Nintendo goes where the money is and they always have. Mobile is big and they have a number of well known mascots and franchises that they can leverage. If you are a hardcore fan, this game isn't for you. This is for the people that acknowledge that Nintendo makes great games but they can't be bothered for some reason to buy their system. You know, the casuals.

@Al_Godoy You're comment makes me want to vomit..The day nintendo goes full software only..Im done gaming nintendo forever

It is intented to kill PlayStation conference with Mario game and lure new players for NX.

Oh look, Nintendo has been suckered into supporting Apple and ignoring Android. Good thing I never owned an Apple product.

This could be a great money spinner for Nintendo.
Entry price: £2 for 100 levels
8-bit theme: 79p
16-bit theme: 79p
Amiibo Avatars: 79p each for Shulk et al

I imagine it working along the lines of Pacman 256 which is the best interpretation of the endless genre around.

We have too many politicians here.

Look better than New Super Mario Brothers U.

This comment section is truly amateur today. Some are complaining that the game is not on Android (who cares, it'll come), others proclaim hate for Apple, (huh?), yet others say its the end of the world, and others saying this is a terrible game.

1) This is a game on the cell market. A runner is appropriate.

2) The fact that its on iOS first is no big deal. In fact, this announcement within the big Apple reveal, means more press coverage. I hate to break it to everyone, Apple is the biggest company on earth, with many more fans than Nintendo.

3) This is good for Nintendo's business. Nintendo has been slowly becoming irrelevant by failing to adapt to the realities of cells phones and tablets. This is a great thing.

Sometimes I wonder if some of you want Nintendo to continue to be relevant, or if you just want them to die doing the same thing, yet expecting different results.

This will lead fans to Nintendo's other products. Its truly that simple.

Wow I was super pumped when I saw Miyamoto get on stage at the Apple event. I mean even that is cool exposure in itself. I then eagerly come on Nintendo Life to find like minded excited Nintendo fan only to find that they're nowhere to be seen. We have really turned into the fans that complain about everything now. Obviously this game was not made with hardcore fans in mind. No offence to anyone here but if they made mobile games for us hardcore fans they wouldn't make much money because we don't actually play mobile games. These mobile games are like Nintendo advertising for people who have never played a Nintendo console or for lapsed Nintendo fans. I think parterning with apple today was genius and the exposure was fantastic for us long term Nintendo fans. More money going into Nintendo more time and effort they'll put into hardcore gaming. I miss the days of excited Nintendo fan, now we all whinge about everything. Off I go now to live in my own bubble of excitement.

@Agent721 yes yes yes!!! 100% agree with everything you said! Let's start our own website where we celebrate the future of Nintendo rather than living in the past of wanting remake after remake of TTYD.

If it controls like this...

... then the mobile phone users are in for a real treat.

@Aussiephoenix83
I totally agree with you...I was pumped when I saw this and then I came here, to where delusion and negativity reign. I quite frankly expect more from supposed fans of the Big N. This cannot be seen as a negative in any way, shape or form.

Some of you are seriously.....

The game is not for you. This is for the 100s of millions of iPhone owners that would probably never buy a modern Nintendo console.

Nintendo is a business. They don't have to please you. They have to please the masses, something I admit they are not very good at to be honest, but that can be changing.

IMO it is better they dump most of their current fanbase and adopt a whole new one, so annoying them by doing stuff like this is alright in my books.

Nintendo is dead.

@The_Dude_Abides Hopefully

@Agent721 beautifully put. I wish more people understood this

@Equinox why

So is this the Mario game Miyamoto has been working on that was suppose to feature "a new way to play"? And the release dates for the Fire Emblem and Animal Crossing apps make me pretty curious as to what the NX might actually be.

Who else thought this was a pirated game that got by Apple and Nintendo's eyes at first?

@BiasedSonyFan This statement is full of so much surrender. Way to hold developers to a higher standard... or really any standard. Well, enjoy Flappy Yoshi and all of the other crap that's going to pollute mobile. I took a step back and gave Nintendo the benefit of the doubt, when they announced games on mobile. I was wrong. The least common denominator is not ok.

With things like Nintendo going mobile and games thay show they're clueless (Metroid FF, Star Fox Zero, Paper Mario C/S and Paper Jam, Mario Party 10 along with another on 3DS, Ultra Smash, Amiibo.Festival, Hyruke Warroirs Legends exclusive DLC, Mario Maker 3DS) it's hard to be a Nintendo fan. Nintendo no longer respects their fans or their IPs. If the NX isn't a perfect home console with quality mainline entrues in all of Nintendo's IPs along with a real VC and third party support... I regret to say I will be through with Nintendo.

@AlexSora89 They could port a collection of the minigames from New Super Mario Bros and I'd buy it.

@ProfessorToad rofl Look at all those typos! You can tell I'm quite emotional!

Pass me the popcorn somebody, the melodrama here is quite amusing.

I think this was a game which was quite expected since Mario is Nintendo's most prolific franchise besides Pokemon, and that Mario as a platformer could be adapted to a toned down endless runner. Which happened.

To all the doom and gloom people, as long as this gives Nintendo more visibility and increases their investment in the console market I'm all for it. I might see if I get it whenever it comes to android.

I doubt Nintendo will ever go mobile only, the platform is just too limited for all the variation and innovation Nintendo brings.

Bringing it to Apple first (no matter how one dislikes it) is a smarter move since Apple devices show better sales with paid games than Android, which is much more easier to pirate on. Plus announcing it before Sony's Neo reveal, really brought the spotlight on Nintendo again.

Well played. Just don't disappoint me xD

@Yorumi

You could always make that argument though. No matter how much they invest in consoles, you could always criticize them for investing elsewhere. "Nope that could have gone into consoles!" Well sure it could have. But it's not like it would have otherwise. They have over $10 billion. Investing in mobile is not "taking money away" from what could have gone to consoles". They have a console budget and every dime of it will go to that cause. Spending additional money they earned to invest elsewhere has no impact.

"wii had bad droughts near the end(nothing like the wiiU but still) and everyone said oh I'm sure it's cause they're working on wiiU games"

And... They were working on Wii U games. Every game we got up through the end of 2014 was probably started during that Wii drought. So it has to happen if we want NX games. They just can't support Wii U all the way up til NX launch, and support 3DS, and have NX games for the first 3 years. If they don't cut back from Wii U and 3DS we'll see no games til 2020.

"chase the ghost of the wii to mobile."

Indeed they are. But that has nothing to do with us, or the 3DS or the NX. If they succeed great, if not oh well. Has no bearing on their consoles so what does it matter. It doesn't drag their fans anywhere because it doesn't impact their fans. It impacts casual smartphone gamers. They could have invested 10s of millions into consoles, sure, but they can still do that. Mobiles isn't holding them back from investing more in consoles. If they wanna invest more, they have 15 billion to do it with. Mobile isn't stopping anything.

"Small hope for the future"

We have a small hope for the future- we have a new console coming out. And it's coming rather soon. Is that not small hope for the future? It tells us "we are still making games, we're not going anywhere, you have a full generation of games to look forward to"

Not that I personally need "hope" for anything. I just play video games. And I played some great games on Wii U and 3DS and am looking forwRd to even more on NX.

Interesting, but I don't play games on my phone so this will be of no use to me. I'm a console gamer to the bone, and sometimes 3DS.

Not F2P? Lame. It looks better than most mobile running games.

Mario runner is a handicapped Mario... yes it is, and also Pokémon Go is handicapped (VERY handicapped) Pokémon game.

This is to create brand awareness, this is Nintendo making the industry bigger, something it desperately needs. Why all the melodrama, people really need to chill and learn to adapt, this is not the SNES era anymore, this is the Mobile era, deal with it.

@ProfessorToad Keep dreaming kiddo..Nintendo will never die..Sorry troll boy

CAN PEOPLE PLEASE STOP CALLING THIS AN ENDLESS RUNNER!!

I see zero indication that this is ENDLESS.
It looks very much to me as though there are different levels with specific challenges and goals. A runner, yes. Endless? No.

Why does the game display in a vertical/portrait aspect ratio?

@BiasedSonyFan Well then, it's a real shame many of those modern gamers are enjoying lesser quality games and will never know how good gaming can actually get. If all they're playing is mobile stuff and some of the less than stellar games Nintendo's been throwing out of late, like Star Fox Zero, they've never enjoyed the best that gaming has to offer, and certainly not the best Nintendo has to offer. That's like them eating a chocolate dipped in mud and thinking they know how amazing chocolate is. They don't know how truly amazing chocolate is and can be, and I feel bad for them if that's the case—no one should miss out on tasting truly amazing chocolate. No one should miss out on playing games that truly represent the best gaming has to offer—if only they knew, if only they knew—and they're not gonna experience the best of the best playing Super Mario Run on iOS, which is genuinely and deeply personally really sad to me. Because, playing a game like Super Mario Run will never change anyone's life or inspire them to one day want to make their own videogames, or at least I very much doubt it will, and the right/best videogames absolutely have the power to do that. It's so sad to me that so many modern casual gamers will never understand this or feel it deep in their hearts like I absolutely do.

So much moaning. Crying. So much negativity.

@Yorumi
Nintendo’s future is secured because of this decisions.

We’re gonna get Zelda BotW, a game that has took almost 7 years to develop, a game that might not even sell a million copies, we are also getting the most ambitious Pokémon game yet, if that is not pleasing their fans, I don’t what it is.

This generation we got so many games, and so many games that didn’t sold well, like Star Fox, the ones giving the back to Nintendo are their fans, but yet they’ll still gives us the, probably, best Zelda ever, even though no one is grateful of what Nintendo gave us this generation, Splatoon, Bayonetta 2, Wonderful 101, Smash for 3DS, great Pokémon games, Mario 3D World, Mario Kart 8, Fire Emblem and so much more.

@AhabSpampurse You'll have to excuse me, but I can't take you seriously if you say that Rayman Jungle Run sucks. I enjoyed it even more than the console versions

Back on topic, I think this has a lot of potential. I like the concepts shown in the video, like the pause and direction blocks. It adds a new layer to auto-runners in a puzzle-like manner. Classic Nintendo adding their nice gameplay touches IMO. Can't wait to try it out.

@holygeez03 From the video, it seems a lot of the levels have wall jumping, and vertical space use. The portrait mode makes sense for it, otherwise the view would either be always zoomed out, or constantly zomming in an out

@The_Dude_Abides I wouldn't be so sure that even Sony will be producing hardware for much longer, either...

@jahasnell Yup, there's even flagpoles

Games like this allow Nintendo to have the funds to produce even more games. If you're a half way intelligent Nintendo fan you are absolutely happy to get this news.

@19Robb92
Well, not every game they make can be a triple A title. Obviously they only have limited resources.

@Yorumi

If Nintendo goes mobile, is what all we deserve for not supporting the company, as simple as that. But you know what, they won’t do that, we’ll get a new brand console... they still believe in their fans... Nintendo is really, really stubborn.

@ECMIM I'd make the argument that the one company more likely to continue doing hardware is Nintendo, if only because it's the one with a unique twist and IPs to merit it. As Sony and MS continue to push for "hardcore games" and graphic fidelity, it seems to me that those "hardcore gamers" have more reason to go PC than console.

Not sure why anyone would be against this. It is clearly targeted toward those who don't current own current Nintendo hardware. Anyone who wants a real Mario games can buy NSMB2, NSMBU, Mario 3D Land, Mario 3D World, Mario Maker, and/ or Mario Maker 3DS.

From a business perspective, I expect this app to be a huge hit. It will almost certainly boost the sales of some older Mario games on 3DS and Wii U, as well as Mario Maker 3DS, which will likely launch alongside this app.

@Laki2 There is no feasible way BOTW won't sell over 1 million copies. Game Will probably sell over a million copies during it's launch.

@Laki2

No. Nope. Not going to happen. I'm not giving Nintendo a pass. Why should I 'deal with it'? It's lame. If you're ok with lame, watered down gameplay... have fun. Here's to your generation of gaming... which I will heretofore refer to as 'laming'. What does the SNES have to do with anything? It's about the quality of the gameplay experience vs the rush to appeasement of the 'casual' wallet. I could care less about the system a game appears on. I want it to be a good game and a complete gaming experience... not some lame ass runner that would be better served as a mini game for a new party game.

So you go ahead and deal with the 'Laming' generation... maybe I WILL dust off my SNES or look to my 3DS or Wii U for some GAMING.

Sorry... telling people to 'get over' this nonsense is pretty freakin' ridiculous. There are good mobile games...even great ones. This? This is looking extremely 'meh'. 'Meh' doesn't cut it for me for a Nintendo game featuring Mario... especially for the effective launch/flagship game for Nintendo's mobile gambit.

So this game gets slopes? Seems fair.

@Yorumi
I see a lot of great stuff from them though, stuff fans did want and did ask for, and people never acknowledge the good. Like getting Earthbound, fan request. Or Majoras Mask, fan request. Or Star Fox (even if it was mediocre, fan request). Bringing back Pikmin, making a new Xenoblade, making new IP like Splatoon and Code Name STEAM and all that (fan request for more new IP). To bring back 2D Mario, to bring back Donkey Kong Country, all this stuff we wanted and got.

Haven't gotten everything, no. And we never will. But we get a lot of great games still.

But Nintendo has always put out a lot of questionable games. Every generation gets some good and some bad. Maybe we got a little more bad than normal this time, but overall we still got almost as many good 1st party games as any other Nintendo console.

Thing is it wasn't because of mobile. Releasing a string of quick games doesn't tell me their quality went down, it just tells me they needed games to fill the final year or so and as a result we got some mediocre stuff in that time frame. But that doesn't mean "from now on their games won't be as good anymore". It was just a bad year, simple as that.

Mobile is not the culprit. They haven't even release a mobile game so can't really blame mobile for getting a few duds. Overall, we have 30 years of great games. Don't think a string of bad games here and there all of a sudden means we need to panic.

You tend to have to pay more for iOS apps, so I guess it makes sense? But obviously Android is superior, so it will have to come eventually.

...SUPER MARIO RUNNER MAKER..would have been better..lol

@Yorumi They were supporting two systems at once - the 3DS and the WiiU. Additionally, Nintendo was having problems adjusting to creating HD content for the WiiU vs SD content for the Wii. It's not an excuse. It's a reason.

If they fail to produce lots of games for the NX it will be an excuse.

@crimsontadpoles it will move to android as well. It will start of exclusive to ios.

@Tsusasi You haven't tried the game, and you already say Meh. "It's just Meh". Pretty ironic that people thought Pokemon Go was "Meh". During E3 people said we don't want to see the Pokemon GO crap, show us the real stuff. Now look where Pokemon Go has gotten.

I've never really enjoyed mobile gaming. I usually prefer handhelds for my portable gaming experience. That being said, Super Mario Run looks like a great deal of fun and I can see myself spending hours upon hours trying to get new high scores for courses and trying to beat my friends and family's high scores.

I can't wait to play it!

@Peach64 wow, not likely. I'm sure they can make good money on it, but not that much.

@Yorumi
And to answer a question I saw you post, here's why.

Quantity
Games are ever increasingly expensive and require more and more manpower. Wii U brought HD era and it takes more people a longer time to make a game. Output = less

Quality
I'd argue the quality has never been better. Wii U blew Wii out of the water with quality. And 3DS has the best library of any Nintendo console to date perhaps barring SNES. Pikmin 3 was best Pikmin ever. Fire Emblem Awakening the best handheld entry ever. Smash Wii U was best ever. Yoshi's Wooly World the best in 20 years. Luigis Mansion 2 was better. Splatoon was best new IP since Pikmin. Etc etc etc

I don't think having a few bad games negates the quality of all the others. I don't see 3DS and Wii U library as a "trash heap" I see it as a gold mine. Even this year there been some absolute gems (Tokyo Mirage Sessions, FE Fates). I don't think a few bad apples spoils the bunch.0

Why are people complaining? This is just a mobile game. It's not like it's replacing a 3D platformer or anything.

It looks pretty cool to me. I wonder what the bubble in the top left does...now all I have do is anxiously wait for the NX reveal. Hurry up already!

@Robotron2084 It's all he's got. Leave him alone.

@Grumblevolcano Were AC and FE apps really delayed today? That would be so funny b/c I just commented this morning that at least 1 would be, FE in Feb or March, AC would come out to time w/ the AC amiibo update.

Also makes me wonder if I'll be right about something else. When Ntinedo does finally get around to revealing NX, will the announcement end w/ - "Coming Summer 2017" - and Ntneod will just forget that they ever said March.

I can't believe after Miitomo got delayed, and My Ninteod got delayed, they actually said AC and FE in the fall and they still screwed that up. Seriously, they just need to stop giving dates. Does Pokemon Go Plus have a new date yet, it was supposed to be out in July?

If Zelda Wild isn't out in March all Nintendo apologists just need to stop.

@Yorumi Reread what I wrote before and you'll see how it's different. Take a deep breath and think about it.

@Yorumi #235 That has significantly more to do with the increased costs and immeasurably more difficult work involved with modern game development than anything else.

I would find it more troubling if there was a main series title on here, but it's just a glorified mini game. I have no problem with that. It'll remind the masses how much fun true Mario platforming was without taking anything significant away from Nintendo's dedicated platforms. Win-win.

When miitomo launched, everyone was mad it wasn't Mario. Now everyone mad they getting a Mario lite game for iPhone. I'm sure it will be fun for a min like any iPhone games. But then Nintendo will hope you buy a 3ds for Mario maker too. That's how you get a full Nintendo expierence.

I thought this was a Nintendo fan page, but negativity is ruining my experience on the site. When Bethesda released Fallout Shelter I didn't see so much negativity from fans of Fallout. But "fans" of Nintendo are just weird at this point.

Bombshell announcement!

A lot of typical melodrama and general negativity in the responses. Yeesh.

Reality check: This is a GOOD thing people.

@Aussiephoenix83 You should have seen the state they got themselves in over the Splatoon NX giveaway. Lol.

I like and support the idea of a mobile Mario app, but this doesn't look fun at all. And are the other apps delayed again?

@Yorumi "We're watching nintendo lower their standards and go back on all kinds of promises. "
Excuse me...? What promises are they reneging?
Mobile was meant to primarily promote their own games and make money.
A Mario runner is easy to churn out, promotes their own games, and makes money.
And "lowering standards"? Give me a break. Nintendo has released games all over the quality spectrum from the very beginning.

@rjejr I'm thinking 2017 reveal is seeming increasingly likely where Super Mario Run sales makes up for the delays (it'll sell so well that investors won't care about NX)

LMAO at this comment section, thanks for the entertainment.

@Yorumi Cry me a river, build a bridge, and GET OVER IT!

"Nintendo has been antagonizing their fans"

Oh give me a break. Do you not realize how ridiculous that sounds?

For the life of me, I thought the Animal Crossing and Fire Emblem apps were coming by the end of the year (then again, I must have thought that when I saw that Animal Crossing was getting a huge update this winter). All the same, I'm curious to see how this will do. Kind of a bummer it's coming to iOS first, but we Android users will eventually get it.

Miitomo is still not available in my country (Pokémon Company loves money more than Nintendo, thanks for Pokémon GO) so I won´t hold my breath for this one.

@3MonthBeef We wouldn't have a problem if Miitomo, console games, etc had a bit more quality.

@IceClimbers It's stuff like that in this comments that makes me think that the mental health and well being of certain individuals here depends entirely on how well Nintendo fits their own personal image of the company.

@SetupDisk Seriously. My stereotype of the Nintendo Fanboy has evolved thanks to comments on stuff like this.
Anything remotely related to mobile is instantly the end of Nintendo to these guys.

@Yorumi
Worshipping Nintendo is totally the best religion though. 8)

@chiefeagle02 Like Android doesn't get everything else first xD.

@nab1 I came here for the same reason. The internet has provided a megaphone for the harshest voices in the gaming "community", and it's emboldened them, and their addiction to gratuitous cynicism and criticizing virtually everything has spread like a disease, and unfortunately this site isn't immune to it. I just don't remember gaming being about this mindset of entitlement and perpetual dissatisfaction before. It's regrettable.

@SetupDisk I was gonna carry on watching Narcos, but I think I might just put my feet up and let this page refresh.

Comment section here is predictably a cesspool of 'loyalists' proclaiming the end of Nintendo.

Newsflash: this is going to make them a lot of money. That money can, in turn, be attributed to development. Maybe the financial comfort (and the recent lesson learned with MP: FF tanking in Japan) will sway them to make more games geared toward the hardcore crowd while the casuals are satiated with phone games graced with the coined "Nintendo polish" we've all come to know.

@Yorumi Honestly, I feel like it must just be exhausting to be you. Don't you ever get sick of constantly being so negative? I kind of feel bad for you.

Close the comment section. Too much negativity.

Okay so I'm going to back track and bring up my last comment but one would almost assume with the NX launch, Animal Crossing and Fire Emblem app releases, all happening with in the same month, plus being pretty certain that the Mario game Miyamoto spoke of that he was developing utilizing a new way to play could all pretty much mean that the NX Itself definitely could very well be Nintendo's entrant into the mobile tablet market. I'm seeing it work similarly to DSi also where the games being released on iOS and android will all also be playable on the NX but with NX specific unlockables features.

@Yorumi
You want to know why the Wii U has such a small library? Because it didn't sell. It was poorly marketed and conceptualized.
And mobile games take a tiny fraction of the time and resources to develop that are needed to develop a console game.
The Wii U is a failure of a platform. It has some good games, sure, but it's barren because it didn't do well.
And please, the Virtual Boy has what, 15 games in it's library? And only one of them that isn't a port is actually decent? As the company's second worst failure, the Wii U is many leagues better than their worst.

You are acting like any opinion that's different than yours is instantly invalid and coming from a blind fanboy.
"yeah yeah go away I get it, we don't want to hear anything about nintendo that's not worship. Don't expect a rope when you're drowning in low quality mobile games."
You say this with such dismissal and conviction.

blah.....

@JTMnM @3MonthBeef
Agreed, great points and you guys definitely get it.

@MarcelRguez

"What I am disappointed at is the sheer lack of creativity by Nintendo's part, which in my opinion is a sign of a problem on a much larger scale. I wasn't hoping for a game that would revolutionize the mobile market or anything to the effect, but I certainly wasn't expecting a runner with NSMB aesthetics. Really, read that out loud. It's the epitome of lazy effort, I can't come up with something more generic. That's the kind of game idea you mention sarcastically when you hear Nintendo is going to make mobile games."

This comment is hysterical. Lazy effort? What were you really expecting from Mario on a mobile phone? Super Mario Go with AR? Do you really want them to put a beefy quality Super Mario Bros. game on a mobile phone? Dude, it's an iOS mobile game. When was the last time you had a compelling worthwhile mobile gaming experience that superseded one you can already have on a dedicated handheld or home console? Would you rather have Nintendo focus most of their efforts on "quality" for software played on their own hardware or for a smartphone? Cuz you can't have it both ways.

Nintendo is a business and a "hardware" company as well as a "software developer". Exclusive smartphone gamers do not care about quality. They want something to mildly distract them on their way to work. So give them a simple Mario game that'll print money now so we can see an HD Fire Emblem or Metroid on my TV later. Gotta keep your eye on the big picture.

@Nintendoforlife You win some, lose some. C'est la vie.

Timed exclusive? Boo!

@Yorumi Ah, yes. Cherrypicking and antagonizing people. Good work.
People don't see every comment you make. And on stuff like this that tends to draw a lot of comments, you have a reputation for being pretty much 100% Nintendoomed Negative.
But of course. Assume that they're maliciously spreading falsehoods about you.

I think everyone was expecting a runner variant of Super Mario. It seems alright but nothing to get hyped about. I'll definitely check it out upon release as long as the price is fair.

Mobile market is killing the console market, that’s not a fact, but it’s almost a fact, Sony has sold 40 million PS4s, Nintendo 13 million Wii U’s and Microsoft around 10 millions Xbox One (at least some sources claim that is the actual number), that’s 63 million consoles sold in 11 years (combining the life of all 3 consoles as to date), last generation in 9 years (3 years each console) sold almost 120 million consoles total with Wii, PS3 and 360... that’s twice the quantity, something is wrong in this generation, and that’s the increased popularity of mobile gaming.

As a company Nintendo can’t compete at all with mobile devices, everyone and their mothers have a smartphone, you can’t kill that it’s impossible, so they actually acknowledge that the only way to survive in the chaotic market is to adapt and join the enemy, so they are doing exactly that. How does that help us, the niche market? By expanding the brands and gaming to everyone increases the chance of people buying a dedicated gaming platform, just take a look at 3DS and Pokémon sales after the huge success of Pokémon Go.

If Nintendo manages to actually turn gaming, “REAL” gaming (RPG, complex open worlds, and that stuff), into a mainstream thing, we’ll be seeing the best gaming era ever. Imagine that every single person you know owns a dedicated gaming platform, the possibilities are endless, this are exciting and uncertain times indeed.

It also shocked me to see Miyamoto and Bill in big Apple stage, this could mean huge things for the “hardcore” gaming industry, Nintendo and Apple might join forces together and create the biggest and best gaming platform ever, or maybe something even better, I don’t know, this opens so much possibilities, it’s overwhelming.

All this lovely income forma Mobile Mario Game will enable Nintendo to thrive an produce better games on NX.
More people will be introduced to Nintendo through This Mario runner - they will buy NX . It's all good!
IT'S ALL GOOD!

@Yorumi Honestly, I don't think it's lying to say that the bulk of your comments are geared toward the negative. Obviously no one means that LITERALLY EVERYTHING you say is negative. That's just a figure of speech. Anyway, you're entitled to your opinion, and you have the right to comment here. And I don't know if you could really call me one of the "good people" on this site. A lot of people seem to dislike me. I don't put much thought into that. All I know is, I just think it would suck to be so intensely dissatisfied with so many things, as you seem to be.

Initial thoughts: Nooooo! Rational thoughts: Why not? It's perfect advertising for NX and far from being the beginning of the end, it's simply a way of Nintendo raising their profile for a mobile generation.

I do not understand the hate for this. This game is not for the regular mario fan. There is going to be an NX mario for us so called hard core nintendo fans. From the look of the game the backgrounds look ripped right from new super mario so im sure it was easy to develop so im sure it did not take away from other mario projects. chill out people. Im glad nintendo is going to make a boat load off mobile. more money for nx and future projects.

This doesn't bother me. If Nintendo wants to do mobile spin offs or phone apps that tie into the main game like Bethesda did with fallout 4 that's great. I really don't even care if Nintendo is exclusive on their own hardware. I just want to play their game. However, Apple is the LAST place i would choose to play Nintendo games Android,PC..xbox.. anything but IOS for me personally.

We don't necessarily know this is just another endless runner but with Mario slapped on it (well, at least I can't say that yet, so much I haven't seen in person to see how it plays).

I have to give Nintendo some benefit of the doubt...they hardly ever screw up platforming games, so I can be cautiously optimistic that this could be a good idea and even a fun game.

I hope I'm not proven wrong about that, because mobile junk is overflowing and I hate to see traditionally good devs insult their own talents with more junk.

@A01
Lol...

@Yorumi But there's nothing that says that your opinions and predictions are true either!
And I never said it was "the fans' fault for not blindly buying the Wii U". Unless you think the fans are in charge of concept and marketing for a new console.

You're acting like mobile will replace everything that Nintendo does, when it's just one part of it. As I've outlined in earlier comments, they haven't lied about anything. It's just another way to make money. I personally don't care in the slightest about mobile or the mobile market.

Everything that you've said has made things clear: you are taking this very personally and feel betrayed.
And considering it's about entertainment, I find it disturbing.
Now, I'm going to go and be the big kid and leave this headache of a comments section.

Alright Nintendo. You've got one job:

Don't be as lame as Sonic Runners was.

A nice surprise.

I don't know why everyone is so down on this, it looks awesome. You know you're all going to download it anyway.

Wow this comment section exploded.

Kind of a shame that only iOS users are getting it, at least for now. On the other hand, they're stuck using iOS, so I guess it balances out.

@3MonthBeef you should break it up by type. Like the the purist, the negative nelson and so on and so forth.

@Nintendoforlife I was never one of those people and saw the merit of streamlined gameplay paired with AR and subtle strategy elements wherein one could play as shallow or deep as they wanted to. I was excited for Pokemon Go. This is not Pokemon Go. It doesn't sport the AR element which was new to a mainstream IP and absolutely perfect (and most Pokemon fans dream come true) for a Pokemon game (I don't see why Nintendo didn't do more with AR on the 3DS... especially with Pokemon; 'Dream Radar' doesn't cut it.) and it doesn't have any discernible depth. My initial response, unlike my relative excitement for 'Go', is most definitely 'Meh' and I stand by that.

Unless there are revelations of unique gameplay mechanics or something other that the IP itself being the draw, I don't see being wrong about it.

This genuinely saddens me. Not because of Mario on ios, just because there is other things they should be announcing.Not to mention their entire lack of announcements for all of us wii u owners.oh well hope it serves them well

@MarcelRguez

Open-minded about your comment? #1. I read your entire comment... "Quick disclaimer to anyone reading this post - please keep in mind if I ever reply to your comment, trust that I read yours in its entirety as a sign of respect - even if you feel disrespected by my reply". That said if you acknowledge this game's a cash grab, your criticism's pointless.

#2. Your insulting a game you haven't even played. Maybe it'll be the best runner ever created. Admittedly, I'm not gonna buy this. I'm not even remotely interested. But I'm not going to trash Nintendo for releasing it just because I wanted something more "original". It is original. It may turn out being bland but it's the first Mario game on iOS.

If this game was a true original "quality" Mario, you know we'd hear - why isn't this on the Wii U? why's it not on the 3DS? why doesn't Ninty launch the NX with this? That's my problem with your comment. And that's why it deserves to be scrutinized. Using Nintendo's mobile releases as an example that they're putting minimal effort into their releases overall... is a low blow... not to mention untrue.

Ugh, Nintendo isn't going to go third party, even if the NX flops. Pokemon shifts handhelds and that isn't going to change any time soon.

I won't be playing this game, haven't got a smart phone.

Y'all it is one game. Nintendo isn't closing up shop or going third party. Don't you remember how you felt the first time you played your favorite nintendo franchise for the first time? Don't you want others to have that experience? Don't you want Nintendo to have mindshare so that people go buy their products and we all get more games? Please remember that when a company releases a new product, they aren't looking to personally insult you. In fact it isn't about you at all.

@Yorumi
Well review scores aren't everything. There were DKC Tropical Freeze reviews at 6/10 citing "bland environments and horrible mechanics" and didn't even mention the soundtrack. Point being, there's a reason review scores vary so much from site to site. Because it's all just one guys opinion and many times those opinions are wack.

That said, there is some merit to review scores. Here's the data

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Now, it should be said that this was posted before the year was over, so the final average score of 2015 was 71.6%. See source here- http://www.gamnesia.com/news/nintendo-fell-to-sixth-place-in-metacritics-best-publishers-of-2015

So ok, that's the lowest in 10 years but, aside from 2009 and 2010 that's right in the exact same ballpark as every other year, give a percentage point or two. And I am well versed in statistics from my job, so I'm actually going to do the math and see if it's statistically significant.

Mean: 75.76
Sample Standard Deviation: 4.51

So the 2015 average of 71.6 is actually within +/- 1 standard deviation of the mean. Each year, there is a 68% chance the average score will fall within +/- 1 standard deviation and it did. Variance happens. Ups and downs. But statistically speaking, the 2015 score fell well within a normal distribution of scores based on their past 10 years. So that would be statistically insignificant.

Now, if they averaged a score falling outside the normal distribution, then there might be something to it, or if 5 years running on one side of the average, then there would be a trend forming we might should be concerned over.

"said they wouldn't do mobile games. Among other things we know nintendo's word is mostly worthless."

Here's the thing- Nintendo never made a vow or a promise to us, the fans, that they wouldn't do mobile. They simply expressed their intent at that particular time, and at that particular time they had decided against it for reasons X, Y, Z. Times change and opinions change. And they came to a point where they decided that they did want to do it, for reasons X, Y, Z. It's not something you can look at and say "their word is worthless". They simply told us what they didn't plan on doing- and that was 100% true because they didn't plan on doing it. And they explained why. Now they've changed their minds and they explain to us why they've changed their minds. You might tell your girlfriend that you are going to work this weekend and then come Thursday you reassess and say you know what, it's not gonna be overtime and I don't need the money so, nevermind, I'm not gonna work. People change their minds as the factors playing into their decisions change.

"amiibo was our last savior, oh they were going to get so much brand awareness and all those profits, we'd be flooded with games"

I don't think Nintendo ever claimed that amiibo would be anyone's savior, or bring us more games. They simply said "here's a product and if you like it by it". And a lot of people bought it. And it did indeed bring a lot of awareness, and I imagine a good deal of profit too. But I'm not sure why anyone would claim it would bring us more games. It helped to sustain Nintendo, which we need them sustained to stay in business in order to keep bringing games, but anyone who actually said it would bring more games is an idiot. And the same thing applies to mobile- no, it's not gonna "save" anyone. It's not gonna bring more games. But it certainly won't hurt anything and it will work to help sustain Nintendo to keep them in business, and we need them in business to continue getting console games.

@Turbo857 How about this? I was expecting something more along the lines of Tipping Stars or the like. More depth that can also be played one stage at a time as a quick game session, that also has puzzle creation and sharing. And to be honest, given that NFC is a thing on smart phones, even Amiibo and/or Amiibo card integration. Something with some depth and legs designed with digesting chunks in mind without taking the easy way out with a basic runner skinned with the Mario IP.

If only I had an iPhone...... I will definitely be wanting an Apple device for this game......This extreme hype may be more severe than Pokemon Go!

Nintendo's selling its soul? Lol.

This actually looks kind of fun for a cheap mobile game. Will be a fun time waster.

@rjejr You get to try the first few levels for free and then can by the actual game in whole.

Think of Fatal Frame V.

Got it set for reminder when it launches in the app store. I'm ready for this.

@Webby-sama I also set my alarm-clock and will take a month vacation off work during the launch. I was born ready for this.

Look, Nintendo's really been struggling for a while because of the massive Wii U failure. They need to start doing things with their brands to simply generate revenue, and this a perfect example of that. Is it a sign of the end? Maybe, but Nintendo needs to be given credit for attempting to evolve, instead of just going down with a sinking ship! The main focus remains on hardware and grade A games. I do think some Nintendo magic is gone since Iwata's death, but I'll be a big time fan right to the end.

No android love, huh? Oh well...looks lame anyway.

@Mega_Yarn_Poochy "Think of Fatal Frame V."

Actually, I am thinking of Fatal Frame. And if I were to go back and find my comments on that games release they would say "when did people stop calling these demos?".

@MarcelRguez
"the fact that it's just a cashgrab and that they're not even trying"

That is biased and prejudice. All games can be well done and entertaining. There is no such thing as a genre that automatically consitutes being a "cash grab". You do not know the quality of this game therefore you cannot come to that conclusion as of yet.

As for "not even trying" how exactly do you know how hard they're trying? Do you think Miamoto has ever not tried to do his best? Every game might not be a masterpiece but that doesn't mean they're not trying.

"all, the best runner game is still a garbage game"

And millions of people would staunchly disagree with you on that. Think about what you're saying. You're saying "I don't like runners- I deem them not worthy, therefore, I declare as fact all runners are garbage". That's exactly what you're saying. And is completely out of touch with the millions of people who enjoy the genre.

"runner featuring Mario with NSMB aesthetics is nothing remotely original"

No, it's not. You are correct. But... so what? Originality is not good or bad. It can be good (as in something amazing never seen before) or bad (as in something crappy never seen before) but originality in and of itself means nothing. And is by no means the bellweather for judging a game's merit.

Some of the best games I've played in my life were completely unoriginal, or sequels. So again, what does it matter? Is the bottom line originality or is the bottom line entertainment? Because if it's originality then you might as well go buy all the garbage games that are 100% original and ignore all the excellent masterpieces which don't break the mold. Splatoon 2? Unoriginal. Pikmin 4? Unoriginal. Metroid Prime 4? Completely unoriginal. I guess we should write these games off our wish lists now if originality is all that matters.

Consoles launch with well known and beloved IP for a reason. And that's exactly why they're jumping in with Mario- their key mascot, with a game that 1 works well with a mobile interface and 2 is already something people love and will be interested in.

@ThomasBW84 You know, over the years I've tried to watch some of those Apple events, but a lot of the times they weren't lived streamed, so I didn't even bother going to look for it today. I really wish it had been an ND. Didn't they just have an ND recently? Nintneod saying "We made this mobile Mario game, watch" I just find better than apple saying "we bought Mario, he's exclusively hours".

And if it's really part of a game to try and then you buy the whole thing - THEN IT'S A FREAKIN DEMO!

You'd find that funny if you knew who Lewis Black was.

http://www.cc.com/video-clips/22o4xx/the-daily-show-with-jon-stewart-back-in-black---black-friday

@ThomasBW84 Its also ironic that e.g. Forbes is reporting about "In-App purchases" and they are focused on the business aspect - while it might be true that you pay a "set price", Nintendo would have to be stupid to not have further In-App purchases, thats the whole business of it.... Im betting 3000 Miitomo points on this

@The_Dude_Abides
NO WAY !
I don't want to see Nintendo being a slave for Sony.
Never ever want !
Nintendo must fight against those two competitors no matter how hard the situations.

@invictus4000 Do you know what sort of deal you have to cut with Applt to ge ton their Launch reveal stage? This is good - It will come to Android I'm sure

@cfgk24 Its already announced officially by Nintendo ... it will arrive on Android ... its just that these articles here are focused on steering up hype not really going into details.

Check Kotaku, Nintendo told them directly, heres the quote:

"“We do intend to release the game on Android devices at some point in the future,” a spokesperson told the gaming website."

@TwilightOniAngel
Nope !
Nintendo still there, preparing for NX.
I believe there is something unbelivable from NX.

@Ryu_Niiyama
I agree with you. Let's help Nintendo with our abilities as we can. Don't let Nintendo down !

Mario + Ios = MarioS
Perfect combination name.
BTW, IOS is belongs to Apple, right ?

Wow, over 300 comments on this. Well, I play a few mobile games. Bejeweled, Simpsons Tapped Out, Uno, Jet Pack Joyride and now Pokemon Go. I don't have a problem with runners, so I'll give this game a shot. Not digging the New Super Mario Bros theme though. I don't like that series, but still willing to give it a shot.

@Tsusasi

Whoa, you're asking an awful lot from a game that's probably going to sell for a dollar ($5 tops but not likely). Why put that much work into a game that may sell for less than the first Super Mario on the Virtual Console?

Bottom line is: Why would you try sell caviar and filet mignon to audience that loves fast food? It'd be a stupid move and bad business. Nintendo is dipping their toe in mobile... Not diving in head first. Smart thing to do is let this smart phone audience eat the fast food, and if they're interested in who made the food, they'll discover they got better tasting stuff on the NX (or 3DS).

@Yorumi
Soon. We'll get that very soon. Time to sit back, relax, play some 3DS (Monster Hunter or maybe some Dragon Quest in a few weeks) or maybe some GC/Wii/Wii U backlog and rest in the knowledge that we will know all within the next 30-60 days.

Might I recommend Pikmin New Play Control- unless you've played it already. Or maybe some Fire Emblem Path of Radiance or Radiant Dawn, Chrono Trigger DS, The Last Story or Metroid Prime.

@MarcelRguez
"Doesn't sound like an enticing prospect to me"

It does me. Fun games are always an enticing prospect to me. Especially in a "sea of mediocre games", as you put it.

"One goes with the other"

It can to garner attention, but then it's functioning as a gimmick. Solely there for the purpose of standing out and nothing more. If your games have enough notoriety by other means (known brand, advertising, etc) you don't have to resort to making something as different as possible to stand out. You can just make solid games that people love and enjoy, and if it warrants originality so be it, and if it doesn't so be it.

Wow, that's disappointing. Not only because I'm an Android user and because this deal excludes the majority of the mobile users in the world, but also because I never would've thought that Nintendo would sell-out their soul to such an awful company as Apple.
I guess my (and other's) fears are coming true: Since Iwata's death, there are more profit-oriented people like Kimishima at the top of the company and they happily throw out Nintendo's traditions for making more money. It's a shame, really.

In light of this event, my fear of the NX being a cheap (I mean more than usual) piece of mobile hardware that might even be weaker than the Wii U doesn't seem so far-fetched anymore. Iwata was a developer and innovator, so whatever he conceived, it was ambitious. Now it seems all Kimichima & co. care about is making cheap products and to sell with them with the highest profit possible - exactly what Apple has been doing for years now, since the very first ipod came out.

Guys. It's level based.

I'll get it. Looks good.

@MarcelRguez
"do you consider any kind of runner game "fun" in the same way that you might consider, say, Pikmin"

No. But it's about the most fun you can get for quick play on a touchscreen phone. Playing Pikmin won't work on a phone without issues because of the complex controls needed and only a touch screen to do it with. I enjoyed Bit Trip a lot though. And that's compared to some of the highest quality indies on consoles. This will surely be better than that, and it's on a phone!

"It must, especially when mobile as a platform is often nothing but a shadow of its older siblings"

No. It must garner attention, but it doesn't have to do it that one certain way. As I said, there are many ways a game can garner attention so it does not necessarily have to resort to that one particular tactic. Mario is the face of all of video gaming. It doesn't need to do anything to garner attention. The name alone will do it.

"If you take a look at the top mobile games (going by popularity), you'll see that they all feature fairly original concepts"

Not true, as you just mentioned Candy Crush was just "same old match 3 game". Yet it succeeded. Flappy Birds, as basic a game you can get. Originality is not needed for the biggest name in all the video games. The staple of Nintendo is Mario, and Mario is a platforming game. "Runners" are actually platformers. They just removed the weak link of directional input which phones don't work well with.

What's the best selling game on every Nintendo console? Mario platformers. Take a look at the eShop charts? Every week it's dominated by Mario platformers. And that is on actual consoles designed for core games! You throw a game like that on mobile and it's going to be huge. People love Mario. It doesn't have to do anything crazy or weird or out of the ordinary. It just needs to provide the classic Mario gameplay that people love.

And thankfully for Mario, the games are already "runners" so it's perfect.

You don't have to believe me, but watch this game blow up and see for yourself and when it happens, remember how it's "just a runner" and "not original". There are some truly fantastic platforming games out there but Mario is the best. Could be argued it's one of the funnest games in the world which is why it's one of the most popular games in the world. And now, finally, The world will have easy access to the game. This is no different than a normal platformer with the exception of making it easy to play on a phone.

@MarcelRguez
It's not a defeatist attitude- it's a reality of the platform.

This game is designed for people who want to play games at work or on break or in the lunch room at school, or sitting on their porch, etc. You are limited to a single touch screen. This looks like the funnest game that has ever been created on a smart phone that doesn't require you to hook up some controller. That's not having a defeatist attitude that's just the reality that we live in. A phone does not offer the same level of experience as consoles- if they did then console manufacturers would be out of business.

How is saying this game looks funner than anything that's ever been created for a phone a defeatist attitude? So you expect to see the next Zelda on a smart phone and if it's not as good as that you think it's crap? Then how can you call any of those other games good that you mentioned? Those games look 100x worse than this game.

it doesn't need to be original to garner attention

That's what I said. And it doesn't. You may have to wear a bright orange shirt to stand out in a crowd but does the president of the country need to wear a bright orange shirt? No. He's the president! Everyone knows who he is no matter what the color of the shirt is! Likewise, everyone knows who Mario is- it doesn't need to do something crazy different to stand out. And, it doesn't need to do something crazy different to be a quality game.

And I'm sure there will be certain aspects of this that will be "creative" too if the level of creativity you're judging by is that seen in Candy Crush Then yes, this will be most definitely have creative aspects too.

And says who that software should not be adapted? Adapting IS building it around the hardware. That's why it's called adapting. If you will notice that this type of game is extremely popular on the platform. But I guess since Mario wasn't naturally a "runner" they should just make a brand-new IP to accomplish the same thing just so they don't call it adapting?

This works perfect on the hardware. There's nothing shoehorned about it. This is the type of game that works well and it looks like it works well. Shoehorning is when you take a game made for consoles, and you force it on mobile with fiddly controls just so it can sell a lot. That's shoehorning. Completely building a brand-new kind of Mario game from the ground up which works perfectly with a touchscreen interface is the exact opposite of shoehorning. Shoehorning would be putting a real Mario game on the iPhone that requires directional input, which can't easily be done on just a touchscreen. This is the opposite of that- they actually built a game that works perfectly with the interface so that it's not shoehorned.

You know what's funny guys? Sony just showed off the ps4 pro and all of YouTube is talking about this damn iPhone game. 😆

@MarcelRguez
Be flabbergasted then. Mario is one of the most popular games in the world. Do you know why? Because it's one of the most finely crafted and fun games in the world. And that's looking through the lens of modern core games. Yet you're "flabbergasted" at the notion of Mario competing with mobile?

Runners are not just a "poor imitation". They can be extremely fun games just like rhythm games which require timing of input. It falls into the "timing of input" category, which spans multiple genres. Any game built around timing of input will be a natural fit for mobile. It's not a poor imitation, it's an excellent deviation. A subgroup of the genre found both on consoles and mobile alike.

"Yes to first and no to second"
Um, not sure what yes and no means but both of those statements of mine are true. You cannot sit here and tell me people won't pay attention to Mario, the icon of video games. And you cannot tell me big games that are not original are automatically poor. Can't make either one of those statements.

"Just sad"
Why would it be said to make a game in this genre? And let's stop using the word runner because it carries a negative connotation as if it's "lesser than" other genres. That's like saying its "just sad" they made a puzzle game in 2016 or "just sad" they made a platformer in 2016, or "just sad" they made an action adventure. It's not sad- there's nothing sad about it.

"Work with what you have"
Exactly. Touch screen. Game which required well timed inputs on touch screen... Sounds like working with what you have to me.

"Easy and cheap"
So are puzzle games, and so are the vast majority of games on mobile. Easy and cheap is good. But it has no bearing on quality or entertainment value.

"Both are shoehorning"
Wrong, otherwise we'd have to write off every single genre created that's on a console. Adapting is building for the hardware. Same thing. You're simply taking something that's already proven fun as your starting point. It's only shoehorning if it isn't a natural fit, and this couldn't be more natural.

At the 3:05 point in the video, is the audience audibly reacting to the gameplay, or is that sound effects in the game?

@The_Dude_Abides

My wallet will be smiling gleefully when this happens. I won't have to spend +$300 on a console to play 3-4 exclusive games

It finally happened! Nintendo and Apple together. It is a match made in heaven.

@MarcelRguez

Rhythm based gameplay is not a weakness or a crutch, or "low standards, It's simply a style of game that many people appreciate and enjoy! Persona 4 Dancing All Night is one of my favorite games I've played in the last year and it's all timing of inputs. Amplitude, same thing. Hatsune Miku. Bit Trip, etc.

You are being extremely narrow minded concerning what constitutes a "worthy game" and what doesn't. Just because you don't personally enjoy the type of game doesn't mean it won't be great and doesn't mean millions of other people won't love it.

Do I know if it will be great? No. I won't know for sure until I try it. But there's no rule that says this type of game automatically cannot be good and cannot be great and is automatically inferior just because. Some of the most challenging and hard core games I've ever played have revolved around timing input.

Depth is lovely. But Mario was never a "deep" game to begin with. And not all games revolve around depth. I love Monster Hunter and Dark Souls for the depth. I love Persona 4 Dancing All Night and Bit Trip for the test of reflex type challenge. Different kinds of game for different kinds of experiences.

@Yorumi Thing is: you have absolutely no proof any important resources (monetary or creative) are being diverted from the NX to support these ventures. Further, the assets are already there. So there's no one creating stuff from scratch. And let's not forget Nintendo is working with DeNA. So it might be a case of Nintendo giving them enough resources (and some obvious supervision) to make these games.

@CrazedCavalier "Everything that you've said has made things clear: you are taking this very personally and feel betrayed.
And considering it's about entertainment, I find it disturbing."

I too find it deeply disturbing when others take things very personally when it comes to a form of entertainment and a company's decision. What happened to just playing games for fun instead of critizing everything a company does. Some games aren't for everybody. It happens. Instead of complaining about it constantly, move on and play games that get released that do interest you or that you may enjoy. If people put half the amount of energy they put into being negative or super critical about video games into actually playing more video games and enjoying them for what they are, they'd be FAR more happier and content.

It is very dangerous to treat any hobby or form of entertainment too seriously or are constantly too critical about it. It's not healthy and it's disturbing to see so much effort put into explaining their negativity over something that's truly not worth getting upset about.

@MarcelRguez
"Another one to the list of things I never said"
And I never said you said it. Your comment implied it. Which is exactly why I clarified the implication is not true. I fully grasp what you're saying, and what you're implying when you say it. Which is why I'm responding to both what you say and all of its implications.

"Sea of runners, Mario at the front"
Dang right. Because it'll be the best and one of the few that's actually worth playing. There's a sea of everything on mobile. Simply being one of a million means nothing because every game released on mobile is going to be one of a million.

What matters is how many great games actually worth playing there are in a genre. It's why I never understood people who complain about there being too many platformers on Wii U due to indies, when none of those games are even remotely worth playing. What does it matter if there's 75 of them if only 4 of them for the entire generation are worth buying? What does it matter if there's 1 million runners on the iPhone it only two of them to date are actually world class? But even if all of them were worth playing, as long as this is the best it'll be worth playing all the same.

@ProfessorToad the 3ds is a Nintendo console. Would you mind explaining how they disrespected Nintendo fans by porting simplified versions of wiiu games to the 3ds when the are both NINTENDO CONSOLES

Yawn, I'll certainly pick up the Android version once it comes there, I hope it's an expensive up-front download cost so Nintendo makes bank off isheeple during the exclusivity period, but it'll never REPLACE good, portable Mario with controls

@AbsolutSnake pretty sure the wiiu has many exclusives and the 3ds has many exclusives non of which could run on a phone.

@shani you guys (not just you) are being really dramatic. You know Sony is working on iPhone games as well right? Square Capcom Sega and Ubisoft have made a ton. Heck even Atlus has made them.

@rjejr I think Miyamoto probably pulled this off. If he gets the chance to be innovative, whether the fans like it or not, he's going to do it. And no one at Nintendo can stop him!

@FlameRunnerFast "And no one at Nintendo can stop him!"

Well that won't be entirely true until Project Giant Robot releases on the Wii U eShop. Maybe Nintendo will do a PGR Direct for the holidays.

If you don't know what that is, that's ok, nobody else does either.

@MarcelRguez

See for yourself.
http://heavy.com/games/2016/01/top-10-best-mobile-games-of-2015-you-need-to-play-ios-android/

Not only Bit Trip, but also Rayman, of which there are multiple mobile entries. Yes, these games are up to scratch. And you can bet that Mario run will be better than either one of them.

Please note Rayman is on the "best mobile games" list, not just best "endless runner" list. That means out of all the games and all the categories and all the genres, the "subpar endless runner" is one of the best of them all.

You should keep your philosophy out of video games. Video games are about one thing. Just one- having fun. And none of your politics about 'certain genres not being as good' or 'people who should know better' or 'shouldnt be comfortable with' should ever be mentioned in the same sentence with whether or not a game is fun.

When you start looking for reasons to say a game is inferior, without actually having played it for yourself, you have effectively chosen to believe the game is bad and will find whatever philosophical belief you can dig up to justify that.

People don't care if it's an endless runner, or a puzzle game, or SIM, or a racing game, or anything else. What people care about is if the game is good and if the game is fun and if it provides them with the level of entertainment value that they desire.

@rjejr I do know what Project Giant Robot is. That tech demo that was shown right besides Star Fox Guard prototype. Someone should scrap through the code in Star Fox Zero, they might find it ;P

@FlameRunnerFast "Someone should scrap through the code in Star Fox Zero, they might find it ;P"

It'll probably show up on iOS as "Project Giant Robot Endless Fighter". Move the body w/ gyro controls on your Apple device, touch the screen near the top corners to punch, near the bottom corners to kick.

@faint I'm pretty sure there is, but i don't care for them. Mario Kart, Zelda, Bayonetta 2, and Insert cool exclusive (was hoping Metroid on the WiiU) was all i cared about.

As for 3DS/Smart Phone Gaming, not a fan. Prefer to sit on the couch, with my big LCD and chill

@faint Yeah I know and I condemn them equally for that. The sad thing is that Nintendo is following them on this doomed road. The mobile market will eventually collapse one day, that's for sure. Of course it's their business, all those companies can do whatever they want. But they can't expect me to support this or even buy those games.
And you forgot to mention Konami. Once one of the greatest developers in the gaming market, now they are one of the pink sparkles. Probably even worse than EA (who also publish mobile games). Not only did Konami screw PES - formerly the best football simulation, now not even worth the money - and treat Kojima (MGS) like magical afternoons, they also shifted the entire company's focus to mobile games and pretty much abandoned their traditional markets. Yeah, they still make games like PES etc, but not with the same quality, resources or focus. They just trying to squeeze as much money as possible out of their established IPs while investing less time and passion (and probably money?) into their projects.
The same applies to Capcom, a once respected brand among gamers. Ubisoft's image was already damaged before, but occasionally they make decent games. Well and Sega? They are great on the PC market with their strategy games and SI's football manager. But all their classic games like Sonic have just become garbage. Probably because they are on the mobile market, too.
Almost seems like the low quality of that market infects the other branches of those companies.

@FlameRunnerFast Well seems to me like Kimishima and others on the board can stop him now. Because before he always had Iwata on his side when he was aiming for innovation. Now there are only money-hungry ex-bankers who only care about a myth called 'growth'. I can't see this Mario game being innovative in any way.

Typically not a fan of endless runners, but I see some good ideas thrown out already from the vid. The pacing looks good (not too frantic, can be good for making harder courses or more precision jumps) and the block that stops mario (so the player can time when to approach the challenge in front of them) is a good idea. Looks also like it may not be randomly generated, which means the levels can be aided by more complex level design.

Also nice that they aren't doing microtransactions. At the right price, I can see this appealing to a lot of people.

@MarcelRguez

I only need to name one game- mentioned or not. That proves it can be done. That proves the genre can offer just as much. Knowing that, the less great ones that are available the better. Because it will just help this one stand out all that much more.

We've already established the game isn't that creative. I don't recall that ever being a point of contention.

@shani konami had turned crappy before mobile. As far as you supporting this, well it isn't made for you. Keep in mind that these games will drive people back to Nintendo consoles. Have you been paying attention to 3ds sales and Pokemon sales since go? I have and they literally skyrocketed.

@MarcelRguez
You're making no sense. I answer your questions and then you say my answers not good enough I need to give you a new answer.

No offense but you were saying all kinds of crazy things with crazy implications and arguing about nothing for so long that I'm just to the point I don't even care anymore.

So let's just leave it at that.

@AbsolutSnake so you only own 3 or four games for your console?

@faint The Wii U is a failed console with few games. The least Nintendo could do for the people who supported the Wii U is to keep the few games we have exclusive. I'm pretty sure exclusive DLC in Hyrule Warriors Legends qualifies as something other than a simplified port. Also, check your attitude.

@faint So what uf he only has 4 games? Not everyone is a rich white boy... check your privelage! sorry I had to...lmao

@MarcelRguez
............

Please spare me. Trying to reason with you has fried my brain, like trying to fit a square block in a round hole- it's been frustrating and I'm just flat out exhausted.

1 If you're asking for a game that's "as good" you're going to get a subjective response. So don't complain about it.

2 their opinion weighs as much as anyone else's, no more and no less. You have no more degree of authority than they do. Or than I.

3 I really don't care about that. Care about one thing that I've repeated over and over and over- fun games. I don't care if it's creative, I don't care if it's new, I don't care what genre it is, or what style it uses, I don't care what platform it's on, how big the file size is or any other irrelevant descriptor. I involve myself with playing fun games, and determining which games are fun enough to warrant playing

4 I have agreed with this sentiment multiple times already and I'm not sure how many times you want to repeat it and have me continue to agree with you. But your original post cannot be relegated to artistic criticism because you said in multiple posts that the experience would not be as good because it wasn't creative. That's where you drew the line and and started to actually criticize the game itself

5 The only thing I "claim" is that I am tired of arguing with you about this. I don't care if you think the game looks artistically bland. That's fine. But you used that to then conclude, as fact, the game would not be as good.

Questions are now answered, so please... Just leave it be

@faint Yeah I know and I do see the positive side of this now that you mentioned it - but I didn't know Pokemon Go had such an effect on console games sales, I always assumed it wouldn't. Because the markets are just so different, someone who plays a mobile game has often vastly different needs that usually aren't compatible to classic gaming (at least that's what I know from friends who play mobile). Still not what I expect from a Nintendo game, but well if it benefits all of us, okay.
Oh and you're probably right about Konami, I just realized it later I guess.

I guess the Android version will depend on the iOS sales/profit. Nintendo is famous for cost cutting measures. They couldn't even make a different fourth playable character in New Super Mario Brothers Wii.

@ProfessorToad I am definitely not rich. I don't even qualify for middle class. It wasn't a question of what he could afford but more why would you buy a console for four games. I suspect he has more but is being dramatic.

@Anti-Matter Hmm? I know they're not dying it was a joke.

I don't get why people are complaining, it's not a full fledge Super Mario game and it's only for iOS so it's not like we are missing anything. The game is just an on-rail speed runner for mobile. Like I had always said Nintendo create games with their hardware in mind, that's where they truly innovate and deliver. The mobile platform is not their hardware so they are free to do what they want on that platform. Considering speed runners are what the platform is popular for, that's what Nintendo is offering. Don't like it, then go for the actual Mario games on 3DS and Wii U.

BARF

First signs of Apple buying Nintendo? Hopefully not!

@JaxonH nintendo does have a soul and that why people love it. This game looks tragic as it is taking something original and amazing and diluting it to a plain ipad app like a million others.

@the-madprofessor
Exactly.

@Luffymcduck (#282) Didn't they say it would launch in 100 countries...?

@adamatsu
Guess my favorite restaurant must have a soul too, and my favorite food, and the job I love.

I think my pizza is selling its soul. Those pepperonis were meh.

When I say I "love Nintendo" what it means is "I enjoy their games a lot" that doesn't mean I should bow down and worship them or treat their games as anything more than a product I enjoy.

This game coming to mobile has no impact on the enjoyment of their console games. Even if it royally sucks (which I doubt).

Lol people will always complain about anything and never be happy with themselves. They turned mario into a simple mobile game that casual gamers can play while waiting in line at a restaurant.

It's not meant for those who like to whip out their 3DS for hours of gameplay. And they aren't grabbing for money since it's a set price. They could be evil and have microtransactions for lives, levels, or power ups in order to play. It's not one of those endless games either because it's still mario at heart. I'll definitely enjoy this when it comes to Android, while all you twiddle your thumbs and complain about the world.

@faint no need to be a smartass your just white knighting this comment section anyone with half a brain cell can see that

@Turbo857 Pokemon Go is comparatively feature-rich, uses AR tech, and already has more substance than the Mario runner... and with planned updates is getting even deeper.

It's free. Yup.

Absolutely I expected more from a Nintendo first party release. 100%

And no... it's not asking too much. You only get one shot at a first impression and establish yourself as a new player in a saturated market. Why not impress and innovate? The positive press and reviews alone would be worth it.

Came to see what I expected, a very mixed reaction.

A day later I still don't know what to think, but the PS4 Pro reveals says to me if NX comes out the gate less power by a lot to the PS4 Pro, Nintendo's done when it comes to making hardware.

The only question will who they align with in the end, MS or Sony? Or maybe they'll jsut put their games on both.

I will say yesterday definitely killed some hype for the NX. You could tell Nintendo was not super passionate about selling their souls to Apple. We'll see if they are that "whatever this is happening now" about the NX reveal.

@JaxonH Aww...That's a shame man, I love pepperoni!!

@ProfessorToad check my attitude? Thanks dad.

Have you played both versions of Hyrule Warriors which was made by TECMO not Nintendo? I have put in about 300 hours on the wiiu and 40 on the 3ds. The 3ds version has a crap camera, huge graphics hit, doesn't have fury of ganon, doesn't have forest run and is missing other challenges, is dumbed down and the challenge has been made soft.

Keep in mind that the 3ds port was probably in TECMOs contract from the beginning.

@SmashbrosFtw1306 you are hurling insults. I'm telling the truth. You guys do complain way to much, it isn't a big deal to port from wiiu to 3ds, and you guys do want sequels to game cube games forever. Argue one of these points with me.

@Henmii hahaha nope

@Tsusasi

Yeah, but this game's already getting good press and is making a sizable impression regardless. For what it is, it's not looking like a bad game. And besides, if you only game on a phone you are not a serious gamer. This is about putting their IP in front of new faces. Not innovating their franchises on hardware they didn't create.

Pokemon Go is a different animal. #1 it's not even really made by Nintendo. #2 it maybe free but it's built and will be updated with the intention of heavily monetizing through micro-transactions (Mario Run isn't).

Nintendo is a hardware company that likes making software for its own hardware first and foremost. It's only making mobile games to entice potential customers to play games made for their hardware. So bitesize appetizers are the way to go. It doesn't make sense for them to try to "change the mobile game" on a smart phone. Like, the games are played solely on a touch screen afterall. You really want Nintendo to innovate with their IPs when they have only a touch screen to work with? Doesn't make sense. Even if they made a game that rivaled the quality of a Super Mario 3D Land or New Super Mario Bros. 2, why these new gamers play games on Nintendo hardware?

The first impression that Mario Run is getting is the only one Nintendo needs to make.

@adamatsu
I'm going to start a petition to get their pepperoni pizza removed from the menu

@faint Not a big deal Porting Wii U games so the fans who supported the Wii U it's entire life and have Nintendo kicked us in the balls for the last 4 years and for what to take all the games we purchased onto another platfrom we already own they went from kicking us in the nuts to flipping us the finger.

Only want gamecube sequels. K so instead of making games for franchises people love and grew up with it's a better idea for another generic endless runner on the Trash can we call the App store

GG ride of on your horse in to the sunset now

@SmashbrosFtw1306 the 3ds is getting a nerfed Mario maker and a nerfed yoshis woolly world with amiibo. It is not getting Bayonetta, wonderful 101, windwaker, xenoblade X,Tokyo mirage, Kirbys paint brush, 3D world, Mario kart eight, luigi u, star fox, pikmin 3, dk tropical freeze, Nintendo land, zombie u, fatal frame, Lego city ect. The wiiu versions are better belive me. You are bringing up the iPhone game when that's not my point at all. If paper Mario is not like 1000 year door you guys complain. If metroid is not like the cube prime games you guys complain. If smash isn't like mele you guys complain. Ect ect ect. It's clear all you guys want is remakes and sequels and nothing new. You act like these artists have a personal vendetta if they want to try something different. If all they did was what you want we wouldn't get splatoon or the under appreciated code name steam.

Ps. Sony ported a lot of PS3 games to the vita. You want to know who didn't complain? Sony fans.

@faint you say it like we dont give new ideas a chance sticker star came out and was recived badly so instead of going back to the old formula and adding new things instetad of ''Innovating them'' or you know they could just release more filler games like amiibo festival or ultra smash

@SmashbrosFtw1306 yes we did get filler just like all consoles get first party filler. Around the same time those came out we got xenoblade X. It's probably the most ambitious title on the entire console and inspired the direction Zelda breath of the wild is taking.

@SmashbrosFtw1306 have you heard of zombie driver, Xbox fitness, fighter within, Kinect sports rivals or power star golf? These are filler Xbox one exclusives

@SmashbrosFtw1306 how about hardware rivals, fluster cluck, knack, sing star or basement crawl? These are ps4 filler exclusives.

@faint hardware rivals fluster cluck and all that other garbage are launch titles or were indie tiles released along AAA titles when i say filler games i mean first party Nintendo games

@SmashbrosFtw1306 so launch games don't count as filler? How do? When you launch a console it needy several releases and it it's short you.......make filler.
Nintendo makes more first party titles than the other two combined so for fairness I had to use exclusives.

@faint nintendo made fantastic exclusives for Wii U BUT LAST YEAR the game were a bunch of filler jokes amiibo festival,ultra smash even to an extent star fox zero. xenoblade was AMAZING but dosen't excuse the fact that what was with it was just mediocre

@Turbo857 https://www.nintendolife.com/news/2016/09/nintendo_is_interested_in_bringing_amiibo_support_to_smartphones

Seems Nintendo is thinking about it as well...

not so far fetched, is it?

@Yorumi No. You don't make billions of dollars and sell millions of units catering to the "niche." You cater to the mass market. Miyamoto yesterday resigned to the fact they no longer have the most popular video game systems, mobile has taken that from them. He all but said Nintendo realizes its time to go 3rd party, and that's why we now have lazy Super Mario Runner, which will make them more money than all the WiiU games did combined.

@Yorumi Sure. If you are a 3rd party dev like Atlus or a Circle Entertainment, who stick to only 1 or 2 genres and have a niche audience that follows you, you will flourish.

But Nintendo is a massive 1st party hardware and software producer. Sure, they can their little niche games like Metroid or Pikmin that sell like 10,000 copies, but those are only possible because of mass market hits like Mario, Zelda, Smash, Pokemon, etc.

And I'm sure if you asked people at Atlas if they would rather be where they are at not, or where Nintendo is at, they would pick Nintendo. Even this crippled, confused Nintendo makes more money than Atlus does.

It is in a way funny, as Apple is yesterday's news in today's mobile market, Nintendo brings out a yesterday's game with Mario skin on it as timed exclusive on ios devices.

I never expected the Mario mobile game to be anything special and that's exactly how it was then in the end. Shame that they didn't go for a full proper release for all potential players and instead want to tackle 20% of the market.