Miitomo is an app that has rather dropped away from the public consciousness, earning a fast start before rapidly losing user engagement and interest. Though updates have improved it a fair bit, the overriding concept has struggled to capture the imagination.
Nevertheless, it is an app with noble intentions, structuring its question and answer approach to help friends learn more about each other. Some of the marketing of the game in Japan, particularly, has made this point well.
In quite a contrast to the "OMG you guys, look at this cute Miifoto I made!" approach of adverts in the West, a mini-series of videos in Japan aim to highlight how the app can help friends connect. Though in Japanese, it's not too hard to figure out the overall message of the series.
With the third entry just released, we thought we'd share them all below:
Let us know what you think of these videos - are they a good way to promote Miitomo?