Screen Shot 2016-07-15 at 11.13.55.png

There's not much left to say regarding Pokémon GO's success - it's a tremendously addictive app that delights both casual players and Pokéfanatics. Unfortunately, an app of this magnitude does come at a cost despite it being a free download. Pokémon GO saps the battery of mobile phone devices, and that's due to having WiFi / data, the phone's GPS, and potentially the camera activated throughout play-through experiences. A portable battery charger fixes the issue of your battery dying on you - this writer went and ordered one as soon as his phone died on him while trying to catch a Squirtle - but your data is also something to keep in mind.

With that said, mobile phone service provider T-Mobile has introduced an offer in the US as part of its next set of "T-Mobile Tuesday" rewards. As follows:

– Free, unlimited data on Pokémon Go, so it won't touch your high-speed data—for a full year!
– Free Lyft rides up to $15 to get to a new PokéStop or Gym
– Free Wendy's Frosty to fuel up for your hunting trip
– 50% off select accessories – including portable power packs and chargers at T-Mobile stores – so you can keep on playing for hours

On top of that, 250 people will each win $100 in PokéCoins, and five people will win a Pokémon Go hunting trip anywhere in the U.S. for themselves and a guest!

New and existing customers of the network can claim these rewards using the T-Mobile Tuesdays app (available for both iOS and Android), but this must be redeemed on any Tuesday between Tuesday 19th July and Tuesday 9th August.

It seems like a smart move by T-Mobile to jump on the GO wave, and it wouldn't be surprising if other providers offer similar deals.

What do you think, do deals like this prove tempting or is it a marketing gimmick?