Pokémon GO has been a viral phenomenon, a process that continues to evolve as it rolls out in more territories around the world, with Japan the latest country to join in. The US was there on day one, however, so it's a market that provides some useful data on the app's performance.
SurveyMonkey Intelligence, for its part, has been looking into the rise of the app and now its sustained success. Its latest post states that GO has had its peak in the US, but highlights the speed of the rise and consistently high figures as points of interest.
The chart below shows how the daily active users metric in the US hit its peak after just one week, and despite a slow decline is still racking up 20 million+ users per day.
The next graph shows how the immediate buzz around the app made day one the biggest in terms of downloads.
Overall, SurveyMonkey Intelligence states that GO's ascent is unconventional, simply due to the speed at which it happened.
What's remarkable about the explosion of activity around Pokémon GO is how quickly it's happened. Previous blockbuster titles Candy Crush and Draw Something took months to gain momentum, gather tens of millions of users, and hit peak usage. Pokémon GO achieved the same thing in a single week.
And there's still a long way to go. As we've seen from other games there's still every chance that the game attracts millions of users (and makes millions of dollars) for months, and even years to come. Plus, the game is not yet available in all countries of the world, with some major countries yet to enter into the hype cycle.
The long-term prosperity of the app will be interesting to follow. There's a lot of content that could conceivably come to maintain user interest, so the question is whether the augmented reality craze will keep players engaged long enough to keep playing until more 'mon and features arrive.
Time will tell.
And when app usage gets low, the developers will just release the second generation. I'm just curious to see how much it will rise when that happens.
Genuinely surprised by how well it's done.
Will this encourage Nintendo to make an NX, Pokemon MMO?
Niantic should make Monster Hunter Go next.
Gen 1 wins! Yeah baby! Get some burn heal for the other generations ! They got burned bad lmao
It's had a magic mix of ingredients to make it a raging success. It's very easy to say that nintendo should have focused on mobile years ago, but the timing wouldn't have been right years ago. No-one predicted this, and it will be very hard for any developer to replicate this kind of success in the future.
I expect it will spike again now that it's finally out in Japan, because it's surely gonna be huge there.
@Acein210 Lol. I personally think Johto/Gen 2 was light years better than Gen 1. So I'll be excited when they are added to the mix. As well as the other 5 generation.
@UmbreonsPapa gen 2 is good but comes in second place because they are not on pokemon go. Gen 1 always wins. Always! Yeah baby! Pokemon snap mobile is next!
@Acein210 I would lose it if we got another Pokemon Snap. Thats the only spinoff (other than the Stadium/GC Colosseum games) that I hold in high regard. I always thought it would be a no brainer for the Wii U (with the game pad and all). But a mobile version would be pretty sweet as well.
Yeah. Bring us Pokemon Snap mobile, Nintendo. That would be truly awesome.
Now we wait for the Japanese region for another spike
One thing that I haven't seen anyone talk about is the fact that most people can't play the game because their smartphone is too old. How many people are there that WANT to play it but they can't because they don't have a tablet and their phone isn't good enough to run it? I'd guess it's a rather large number. How many millions of kids would be playing this if they were able but they can't or just people on a tight budget?
I suspect that this game will be popular for years to come. Just look at how long Pokémon has been around for. They'll have plenty of content to utilize.
I've run into so many people that said that this game will get them in shape. It'll be an interesting case study. Although they same was said about WiiFit, I'm not sure we are any more fit than before WiiFit.
How does this compare to other big apps like Candy Crush or Clash etc? They mention those apps but don't really compare them side by side.
The hype has kinda gone down for me. Still interesting, but kinda meh
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