
Back in 2014, I was fresh out of university, working in a call centre and feeling like maybe I'd never get anywhere in my dream to be a games journalist. I was also feeling like it was a stupid idea to dream of being a games journalist, because it's one of those jobs like "Jaffa Cake taster" or "puppy cuddler" - it probably does exist, but you're better off dreaming a little smaller.
Let's not talk about my first week, in which we were called into a meeting to be told the magazine had nine months to live
But then, a friend sent me the job posting for Staff Writer at Official Nintendo Magazine, and I thought - well, it can't hurt to apply. So I did, and I had two interviews, and I wrote a piece about smellovision being the future of Nintendo (Miyamoto, call me), and I took a quiz on Nintendo history that I failed quite spectacularly, but because I did lots of dumb doodles, they hired me. ONM had rather different standards to most other places, and thank God they did, because dumb doodles and bad puns are pretty much my entire MO.
Let's not talk about my first week, in which we were called into a meeting to be told the magazine had nine months to live. No! That's sad. Let's instead talk about how incredibly lucky I was to work at ONM for the short time that I did.
ONM came out on a monthly basis, so each month was focused on that deadline. It was like cycling up a hill: slow for the first week, then gaining momentum in the second and third, then pedalling like mad in the final week before reaching the top and taking a little break, before realising there was another hill right at the top and starting over again. It's quite a soothing way to do games writing - building towards a finished product, settling into the different sections so that each successive magazine becomes more familiar and easier to do.

I went to work in video afterwards, and it was wildly different. Deadlines were more frequent, and sooner, and the cycle was weekly rather than monthly, making the pace feel frantic and more repetitive than that of a magazine. On ONM, a month's worth of work in paper form felt tangible, collectible, and something to be proud of. In video, the view count tails off after roughly three days. People forget about videos you put up a week ago, whereas I still get fans asking about things I did in ONM from two years back.
On ONM, a month's worth of work in paper form felt tangible, collectible, and something to be proud of
Of course, ONM wasn't all Princess Peaches and cream. It was occasionally difficult to fill the pages, especially as our last days working on the magazine were during that time where Nintendo basically threw their hands up and said "we don't know what the Wii U is either!". We had pages full of reviews of chess games, Watch Dogs (six months after its initial release on other consoles) and Assassin's Creed (a game that roughly zero people bought on Wii U), because nothing else was really going on. Big-name titles like Mario Kart 8 and Smash Bros would receive eight-page spreads in every issue until our eyes started to bleed at the idea of doing another breakdown of Pikachu's best combos.
But, for my money, that's where ONM shone: when you have to cover the same games, month after month, you find ways of getting around it. I did a six-page feature on where to go on holiday in Nintendo games, with fake Trip Advisor reviews and an entire page just for "souvenirs". We were proud of what we did with the back page every issue, which was usually a terrible, self-indulgent joke - designing our own Monster Hunter weapons on Post-It notes and scanning them in; secret "leaked" quotes from Miyamoto; our predictions for the next 20 years of gaming. The best part about ONM was that we had so few creative boundaries (and often, so few things to talk about) that we could do basically whatever we wanted. And we did.

The reason that worked for ONM and might not work for other publications is that we had a very specific cocktail of influences: a slow schedule of releases, brains overflowing with stupid ideas and a whole month to work on them. Batting ideas around the office (by which I mean the small-but-excellent crew of me, Joe Skrebels and Matthew Castle) usually consisted of trying to make each other laugh.
The main lesson I learned at Official Nintendo Magazine was not "do what you love" as much as "do what you love with people you'd pay money to spend time with"
I've worked in a lot of places since where a pitch has to be incredibly solid, with research and scripts, and it usually has to be something that appeals to advertisers in some way, but ONM was simpler. I think that's because we trusted and respected each other's creativity enough to only need a simple pitch - "What if Toad went house shopping", "What would the Queen's favourite games be", that sort of thing.
The main lesson I learned at Official Nintendo Magazine was not "do what you love" as much as "do what you love with people you'd pay money to spend time with". I loved working at Future (in some ways) because it had an office full of people that loved and encouraged individuality and personality. I learned that the best way to create something that people love as much as you love making it is to make it with people you admire.
Everyone I worked with on ONM is someone whose work I enjoy reading, and I think that had a positive effect on my own development as a writer. I think that came across in the magazine, and that's what I'm saddest about losing. ONM had a soul, a style, and under the leadership of Matthew Castle, a man who sharpened his games-writing teeth on NGamer, it was becoming something super special (and I'm not just saying that because I was part of it. Wait, no, I totally am).

The greatest loss is not that you don't get to read our writing any more - you totally can, because Skrebels is at IGN, Castle is still cranking out excellent writing on Official Xbox Magazine (turncoat), and I'm everywhere, including here - it's that ONM, the special, weird corner of the magazine rack that it was, is no longer. Please understand that my tongue is firmly in cheek when I talk about how Skrebs, Castle and I were the best team that ever "magazined" together, but even if I wasn't working on it, I would still have bought and read ONM cover-to-cover, because it was so much fun.
It was a perfect storm of silliness, passion and creativity, fuelled by having next to nothing to talk about
Games writing can sometimes be quite serious and po-faced and "Dark Souls Helped Me Overcome My Fear Of Gigantic Inside-Out Spider Monsters", and I have definitely contributed to that (because sometimes it's nice to treat games like Serious Art) but ONM was a place where all that was dropped at the door. Jokes about the ethical issues of the indentured servitude of Koopas, celebrations of fan-made art, and a letters page where we took the p*** out of basically everyone - that's what made ONM. It was a perfect storm of silliness, passion and creativity, fuelled by having next to nothing to talk about.
If ONM were still around, we'd be running through every single theory about Breath of the Wild, ranking every single Sun & Moon Pokémon by coolness and choosing which celebrity we think should voice the English version of Detective Pikachu. It would have been glorious.
Guess I'm off to weep into my Yarn Yoshi, then.
Kate Gray is an award-winning journalist who freelances for a wide range of publications. You can follow her on Twitter and Instagram.
Comments 73
I remember randomly picking up an issue of ONM a year or two ago and then realizing that it was actually the last ever issue. I felt really sad.
Could it ever come back? Are Nintendo just not relevant anymore?
Doing the gamez mags is fun. Fact.
I picked up my first copy of ONM back when I was about 13 (2003) I think, when they were talking about Wind Waker, so well before the Chandra days and the redesign, but bought every issue every month until it ended. The days of yourself, Matt, Joe and Gav were the funniest the magazine ever was, especially considering the gaming climate you had to work in, and I absolutely adored the sense of fun and personality you all brought to it. I fondly remember growing up with the magazine, and the many times it made me laugh, so it's fantastic to hear your perspective and rememeber what a brilliant little pile of paper it was. Thanks for this, and all your work Kate, I always look forward to seeing what the whole gang do next!
Sadly, the younger (I guess, as it was born at the dawn of the GameCube era) Italian version of the magazine was similarly "no more" after the July 2013 issue, their final one.



And I miss it as does pretty much everyone who sent their drawings, alongside mail in general, to the magazine. They actually published this 1928 take on Super Mario 3D Land, given today's article on Mickey Mouse's Mario tribute:
Well, there was another similar attempt they didn't publish, but who am I to complain?
Point is, I have very fond memories of that magazine, and I wish it was still out, as does every fan of "NRU" (Nintendo La Rivista Ufficiale, translated as Nintendo The Official Magazine).
Other than my own drawings, I have to give a huge shoutout to fellow artists Marimouse and Caterina Corsini, the latter of which can be found on DeviantArt as "SuperCaterina". Here's the link.
http://supercaterina.deviantart.com/
@Moon Magazines as a media form are becoming increasingly irrelevant in this decade.
I really loved ONM. I remember getting the magazine monthly (after a 18 month hiatus from gaming) and pretty much a third of the time I'd have some comment I made on the forums printed in in it. it was always a pleasure to read and have a comment featured (including being questioned whether I'd gone senile halfway through my comment as I'd forgot what i was talking about xD). Heck, it was nice to see a couple comments featured in the last issue.
It was great fun. I even miss the podcast too. Such cameraderie
Oh the feels, I still have all of mine on the shelf behind me. The magazine was really fun to read even if it did feel like they were just throwing random ideas around but that was part of the charm. They also knew how to get me buying their magazine, they had a picture of a Wii U on the spine that got built up every issue, with me buying a bunch of back issues just so I could look at it in peace. Turns out my efforts were for naught as the magazine ended before they finished the image
Well at the very least they changed my subscription to GamesMaster which I see as a very good alternative, not to mention it helped me expand my gaming beyond Nintendo.
@May_Nyan I know... but there are still Xbox and PlayStation mags...
I loved onm and this was a great read. I'd like to see more of Kate's writing on NL. I'd also love to see something similar on Total! with Steve Jarratt perhaps and Super Play with someone like Will Overton. The 90's were a golden era of print games journalism so there's a rich vein of stuff there to mine.
Well this made me sad.
I loved this magazine, especially the covers. They were so well done and creative.
Thanks for the memories, ONM.
I started subscribing to ONM in December of 2012, right after the last issue of Nintendo Power. It was expensive to import ONM to Canada, but oh so worth it. I was just getting nicely settled into ONM when it was also shut down. A sad trend. At least we still have NF Magazine.
I honestly feel NGC UK Magazine was better than the Official Nintendo Magazine. I remember the game Battalion Wars for GameCube, ONM gave it 90% while NGC gave it 50%. Talk about contradiction. The fact you couldn't aim the gun with the C-Stick, but instead hold the R and aim (while not being to move) is what ruined the game (thankfully the sequel fixed this issue).
I do remember picking one ONM (which I still have) which had Sonic on (advertising Sonic Advance). Sonic on a Nintendo magazine? Madness!
Take your Resume to LinkedIn not here, thank you.
@Wil There is not a day that goes by I don't miss Super Play! It was the best period for games mags and it was king of the lot! Still have my collection of every issue in mint condition!
ONM was a great companion mag to NGamer (and its predecessors from Super Play onwards) which appealed to me more due to its wider coverage of the import scene, and they both had their own personalities, which never seems to shine through on any Nintendo based website.
Anyway, I do miss the printed mag, and I certainly enjoyed my stint as a mod on the ONM, looking after the Retro section mainly (cos I'm old I guess) and I sorta wish Nintendo mags were still around, as looking through them for Ye Olde Stuff that happened is more fun than entering a search term in a box to look stuff up.
Aye.
@TommyRabbit You make an old man very happy
I remember buying Nintendo Official Magazine, the predecessor to ONM and when I picked it up and re-read it, I knew something wasn't right when third party publishers took out full page advertisements for games such as Blues Brothers 64 which NOM gave an 80% while most other magazines were giving it poor reviews.
Stopped buying it and went for "N64/NGC Magazine" instead.
Oh yes I miss ONM,although I used to buy All of them NGC ect to.But it's sad that as far as I kown there are not even one Nintendo magazines in England.I'm old timer and been playing reading about Games for over 40+ year's.
@syrupdash I was a fellow N64/NGC/NGamer reader, and I feel that ONM got a lot better when (a) it stopped being NOM and (b) Matthew Castle took over, bringing his NGamer lack of reverence with him. What Kate says about the atmosphere in the office was exactly how I imagined NGamer's atmosphere being - a bunch of guys throwing stupid jokes around and making funny features with (towards the end) limited material.
Miss 'em both.
I loved ONM... the first issue I got was the OOT3D review issue and I loved it. I have a quite a few of them and they're still lots of fun to go back to even now. I remember the wonderful 100th issue too. I never did manage to get the last one which is really sad but oh well. There's something you can't replicate about these magazines, even if online is easier. Also couldn't get enough of all those posters.
Ah, I loved ONM, still got a bunch of them in some drawers. I was really disapointed when it closed and I havent found a magazine that focuses on Nintendo since (At least in the UK). I remember my Mii being one of the ones selected to be on the Mii special cover!
I only found NintendoLife after ONM closed as I still needed Nintendo news though
I think I collected every issue of NOM/ONM from 2002 to 2010. Then I stopped because I noticed that the internet made magazines redundant. I still enjoy looking back at my collection of about 100 issues.
Thank you so much for writing this, it's a brilliant article. ONM was where I used to get literally all of my Nintendo news from, since I read it from when I was 8 in late 2007 (the Mario and sonic at the olympic games cover was my first issue) and was quite young, never using the internet to look up any news. I bought every issue since until it closed down. Since then I discovered Nintendo Life, and whilst this place is amazing, nothing can ever beat having a physical magazine to read through. Thanks Kate, and the whole ONM team, for all of your work
No disrespect to Kate but the last issues were very unprofessional a day un-Nintendo.
I was disappointed to see a homophobic comment from Matthew once...shortly after gay marriage was legalised. A game review he said "this game is so good you may want to marry it..which as the government are allowing crazy marriages lately, you may do"
I found that totally wrong in a family mag. Also sometimes the pics were too graphic (I. e zombie u review) for a mag that in my house was read by adults AND kids.
Sad it's gone though as the gifts and posters were brilliant
I was truly a Great British institution; endearingly barmy, but with earnestness and flair. And among the quirk was enough genuine content to keep the whole thing informative and relevant.
It was an enormous shame to see it close down, especially after seemingly receiving a second wind in the Joe/Kate/Castle combo. Though perhaps it's a good thing for Matthew's health and self-esteem that Expert Super Guide is no long there to torment him.
ONM was probably the last publication on video games that was as fun and entertaining to read as the games it covered were to play. It felt as much like a celebration of video games as it did a collection of critiques and review scores about them.
I'm only glad I managed to get Waluigi's Tingling Love: Magical Romance in the pages on an official Nintendo publication before it closed its doors.
Anyway, Kate is still alive, so if you can grab more Kate (Thomas!), then I think that would A Good Thing.
I do miss having a dedicated Nintendo magazine to read. Went from Super Play #1 all the way through to Nintendo Gamer and then ONM (prefer the unofficial mags but didn't have much choice when this was the only one left). Cancel my subscription from Future Publishing (when I was moved to GMaster or whatever it was). Was told ONM was closed down because Nintendo didn't want to renew the official magazine license thing. Felt like saying why don't you just re--launch an unofficial one instead but guessing magazine sales were just too low for it to be worth while
Just a suggestion:
"If ONM were still around, we'd be running through every single theory about Breath of the Wild, ranking every single Sun & Moon Pokémon by coolness and choosing which celebrity we think should voice the English version of Detective Pikachu. It would have been glorious"
Why wouldnt all this awesomeness be possibly implemented here on Nintendolife?? I would love to have some more interaction with fellow fans on the news site that is more than just a poll....
I started getting the occasional NOM back in 2004 (When I was 9), wasn't till the reboot to ONM that I got hooked never missed an issue till the end.
@Moon Much as i hate to say it (And will be hated for saying it), XBOne and PS4 have way more games coming out for them, so there's just more to write about, several times in this article it has been said that they were doing a lot of padding due to lack of actual news...
I think lack of actual news and the decline of printed magazines in general (I stopped buying gaming magazines myself because of the internet beating them to the punch) were the end of ONM, sad to say. ~_~
@Toadsfriend That's not homophobic - it's in relation to the people who got married to their cars and weird instances like that. There was a spate of those stories a couple of years ago!
This was a great read. I love hearing more about ot the UK Gaming magazine scene. More of these articles would be wonderful and it is even better that you got a voice from the "inside"
On ONM, I started reading the precursor NOM about 2 issues before the overall and I liked how they simplified the magazine. NOM was always louder
I have a full collection of ONM and I still go back to it now, it's like a time capsule so I can see what people thought of games where they were new. A good laugh is the opinion on the original Red Steel wheels it came out.
It's a shame that the magazine closed down but with the printed press on the downturn, it had to be expected some time. At least websites like this very one are here for Nintendo fans.
@Zoriam You can do that already on forums! 😄
This article also reminds me of the last days of Nintendo Power... I wasn't subscribed, but my local library had it and I could read it there. Such good times...
Very jealous of Kate - I grew up with the ambition to work on the Official Nintendo Magazine. I started with issue 89 of the first iteration and never missed an issue until its demise - I have complete collections of NGamer and nRevolution too, and now that I've moved back home I'm going to dig them out. I'm still exclusively a Nintendo player!
Judging by the comments here and on the twitter, loads of people are clamouring for a Nintendo Magazine to hit the shelves again. I'm one of them, and my background is in journalism, so if anyone out there is like-minded I'd love to pursue it!
RIP
Would love to see a digital release of this magazine. I guess the files are saved somewhere?
Bought ONM regularly since the 3DS was released and was sad to see it go. Tonight I will read some old issues again.
why did the magazine ended back then ???!!!
Loved ONM, I was a subscriber, really looked forward to it dropping through my letterbox, or my partner texting me if I was at work to say it had arrived! Made my day lol. I also LOVED passing each magazine on to my young nephew, it was great encouraging his enthusiasm for Nintendo! The team were all great and I don't know how they did it the end but the three remaining members did a great job! Chris Scullion though, absolute Legend, missed him big time when he left!
@Moon It's more an issue of print media not being relevant anymore.
I had a subscription of this magazine from very early on and enjoyed it turning up every month.
But sorry to say this towards the end the magazine was absolutely rubbish and have to careful not to say what I really mean as the person who wrote this article seems to be part of it.
I should look out some of the final mags and put some of the content it on here, it was so bad it was almost funny.
@MysticX But what EXCLUSIVE games do those platforms have that would make platform-specific magazines more interesting than a Nintendo-centric one? Most of the relevant/interesting games on PS4 and Xbox One are multiplats.
@-DEMISE- True, but multiplat or not, there just are more games for those systems to review, preview and so on, so filling a magazine or website for them is just a lot easier...
Sorry folks, but for me "N64 magazine" and its other guises, "NGC", "NGamer" and... "SuperPlay(?)" were always WAY above and beyond the official Nintendo mags in the UK in terms of fun, irreverence, and actual impartial reviewing quality. When that went downhill, you knew printed gaming journalism was at a low ebb.
@MJInnocent Check out Chris Scullion's "Tired Old Hack" site-still a great writer imo, there's some great reads on there.
Also if anyone is missing the experience of old school print games journalism try a copy of Retro Gamer, remonds me of the best examples of games mags from the 90's
I sooooo miss ONM. 'Twas always fun reading their content and to see what nice goodies they packed in every month. Loved their passion for the more niche games like Might & Magic: Clash of Heroes and Tatsunoko vs. Capcom and I still have the Wii Sports Resort frisbee somewhere! I've a number of issues of theirs, notably all of 2010 and on and off since then. It would have been awesome to see their coverage on Splatoon once it was out. The puns that could have been made! And perhaps a curation of every months best Mario Maker and Miiverse posts. Argh!
Coincidentally, I dug up a couple of their issues today after BotW made me hyped for Nintendo again which made me go down the Zelda rabbit hole....which then made me go down the Nintendo rabbit hole. I'm currently looking at the best way to play Mother 3, haha. If only ONM were still around so that I'd have a mini guide towards the end of an issue telling me how to do so!
Shout out to NGamer as well which turned into the awesome Nintendo Gamer for a short while. Miss you ONM!
@placidcasual yeah I know it, I follow him on Twitter he's still brilliant, but thanks!
@AlexSora89 You're took kind, pal Thanks
I have a lot of fond memories of coming home from school at the start of a new month and checking the mailbox to see if Nintendo Power had come, and I'm sure plenty ONM subscribers had similar experiences. These magazines had something special to them that online news and video broadcasts can't replicate.
I preferred it when it was NMS!
I've still got my A-Z of SNES games from them.
Being the only person who remembers it being called NMS is making me feel older than Mario. Probably because I am older than Mario.
NMS - Nintendo Magazine System
During my secondary school years I'd buy N64 and ONM every month. They always made for very interesting reading. I stopped buying mags when they official website came online featuring articles from the magazine. I bought the last few issues as they were the last.
ONM morphed from a good magazin when Future got the 'official' title into a comic for children. And in getting the title Future killed off its better unofficial Nintendo magazine.
I loved ONM so much and I still read my old issues all the time. I really wish it would come back, but thank you Kate for writing this article!
@KJW90 What an appreciative comment. Bet you feel like a right clever clogs. Good for you.
AHHHHHHHHHHHHHH YES.
I've been reading ONM my entire life. They basically got me into Nintendo. Sad to see them go, but I'll still remember their stupid gags.
Pssh, Nintendo Power? Get outta here.
I remember it as both NOM and ONM.
This and NGC were the two most important media formats of my best years gaming. I still have my Ocarina of Time Review booklet, and the huge poster of Link fighting Ganondorf is framed on my wall.
Thank you ONM for making me feel like I had a whole community of like minded, intelligent and hilarious Nintendo friends who were just as obsessed with games as me. It was wonderful.
Truly sad that clickbait and throw in the trash online articles are the preferred format nowadays.
I think I like Nintendo Life because they remind me a little of you.
Thanks ONM, and thanks Nintendo Life for keeping something of that good natured, fun loving spirit still alive.
@syrupdash Later ONM was much better, less biased. That said, NGamer, throughout the generations, was better
@Magiustra
Are you the Magiustra I'm thinking of? 'Cause we... we have a NRU staffer right here, folks. I'd wet myself right now if I didn't happen to actually have known the guy in person!
It's allways a shame when a magazine folds, personally I never like ONM the reviews where as awful as nintendolife's and Matthew castles gaming ability was so bad it's painful to watch.
Bottom line is why waste £5 on a magazine full of stuff you can find on the Internet.
@Lord Because internet writing is of such a high standard right?
@AlexSora89 Yep, it's a-me But let's stay on topic (and let's meet on kenobisboch hitbox channel after the summer)
@Magiustra
Deal! You also know my real name, which is also stated in the drawings I posted - we can keep in touch via Facebook if you're so inclined. But now... back on topic, sir yes sir!
OMG!!! I loved that magazine so much! I would look foward to it so much every month, after reading the mag cover to cover within the first day! I used to love the Animal Crossing sections!
@MysticX But my point is, I don't think it would be any easier. Wii U might not have an overflow of games, but Nintendo has this other system called 3DS that has more than enough games to make up the difference. Even as a PS4 owner, I can pretty confidently say that there's no way that system or Xbox One have enough exclusive content to make for a more INTERESTING magazine than a Nintendo-focused one would be, and multiplats don't strike me as interesting enough to fill out a platform-specific magazine. Because who would buy an Xbox/Playstation magazine to read about Call of Duty or FIFA, when vastly superior magazines like Edge already exist to serve that portion of the market? Just my opinion though.
@HappyMaskedGuy Lord hardly seems an aficionado of fine writing and spelling...
@LegendOfPokemon
But on the forums it's hidden away behind a couple of pages. Wouldn't it be easier and nicer once in a while to have such an event showing up on the front page?
Loved ONM and would be chuffed to see more of Kate's work here on Nintendo Life.
The original Nintendo Magazine System was what I grew up with back in the SNES years, and when the magazine relaunched in 2006 I was so excited to relive my youth! The Wii reinvigorated my love for gaming and I stuck with it, buying every issue from 1 to 114. So sad to see its demise.
When I found out it was being discontinued I cried. I miss the writing of Skrebs, the charm of Kate and the complete lack of gaming aptitude of Matthew
I liked the magazine a lot and used to buy N Gamer too, shame it came to an end but things change.
I used to get N64 Magazine.
@KateGray I have no Twitter anymore and no other way to reach you.
I think this could maybe make a nice little quiz article:
https://www.reddit.com/r/casualnintendo/comments/signwh/i_put_the_names_of_famous_nintendo_characters_in/?utm_source=share&utm_medium=ios_app&utm_name=iossmf
I can provide the original images if needed
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