Splatoon has had some high profile tie-ins in nearly a year since launch, but arguably few have been bigger than this weekend's bonanza for fans of alliteration - the SpongeBob SquarePants Splatoon Splatfest.
It was the first time that North American and European Splatfests aligned and even had players from both regions competing against each other; it was undoubtedly a close battle between Team SpongeBob and Team Patrick. Pink power prevailed, though, with Patrick taking the spoils.
With Splatoon being such a success on Wii U, and having clearly captured the imagination of many fans as an IP and concept, it wouldn't surprise us if more tie-ins like these come along in future.
Did you take part in this Splatfest, and were you on the winning side? Let us know.