It didn't take long for Nintendo to talk up the download numbers of Miitomo, and firms focused on the analysis and interpretation of trends in the smart device space have also been weighing in on its early days. Following its initial launch in Japan and expansion to more countries worldwide it's attracted millions of downloads and flooded social media with increasingly quirky Miifotos.
While Nintendo will no doubt give more formal details soon, SurveyMonkey is the latest group to share estimates on the app's success. The key figures are summarised in the image and bullet points below, though bear in mind that they're estimates.
- Over 2.6 million downloads in the week of 30th March to 7th April, with around two thirds of downloads on iOS and the remainder on Android.
- Four million monthly active users - "on a typical day [an average user] has 2 to 3 sessions with a total of 7-8 minutes spent in the app".
- Estimated $40,000 a day in revenue, or $280,000 per week - about 80% of this from iOS, 20% from Android. An estimated 3-4 cents ARPDAU (Average Revenue Per Daily Active User), which SurveyMonkey describes as "a healthy number for a more casual game like Miitomo".
They're impressive - albeit unofficial - figures, and there'll be interest in Miitomo's consistency (or otherwise) in the weeks and months to come. With Nintendo's financial reports coming later this month we can expect more official details around that time, too.
Are you impressed by these stats, and are you still enjoying Miitomo? Let us know in the comments.