Nintendo has confirmed special events to celebrate the download landmark.
To celebrate Miitomo reaching 10 million users, Nintendo will run a special 10-day "Celebrating 10 Million Users!" promotion between 29th April and 8th May.
Miitomo launched in mid-late March, depending on the region, to eagerly awaiting fans around the world. Many wondered how Nintendo's first step into the world of smart devices would go over, especially considering that this one didn't leverage a particularly popular IP and wasn't strictly speaking a "game". However, it seems that Miitomo has done exceedingly well in terms of global performance, and Nintendo was keen to turn attention to this.
In the recent financial briefing, it was revealed that Miitomo has surpassed 10 million users worldwide. Considering this was its grand entrance to the new market, Nintendo is right to be celebrating this success, and it seems intent on keeping the momentum going. The briefing also mentioned that more apps will be 'continuously released', possibly pointing towards a more consistent stream of Nintendo software on smart devices:
Also, for our smart device business, following Miitomo, we will continuously release new apps in order to expand the revenue base as a business.
Here's the tweet:
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