Two leading Hollywood producers are of the opinion that Nintendo should get into movies on its own terms, emulating the trailblazing approach taken by comic giant Marvel.

Dissatisfied with outside attempts to adapt its properties for the big screen, Marvel put the rights to ten of its famous characters down as collateral to secure a half-billion-dollar loan in 2004, which was used to fund the production its own movies rather handing over the rights to another studio. A string of massive hits followed - showcasing the likes of Iron Man, Thor, Captain America, The Avengers, Guardians of the Galaxy and Deadpool - and now Marvel is arguably one of the big players in Hollywood.

Prime Universe Films CEO Adrian Askarieh (currently working on film adaptations of Deus Ex, Kane & Lynch and Jonny Quest) and Vertigo Entertainment co-founder Roy Lee (producer of The Lego Movie) both feel that Nintendo should adopt the same strategy and transition into movie-making.

Askarieh feels that Nintendo's fame in the video game arena is just as strong as Marvel's is in comics:

The Nintendo brand transcends the platform. You can say Nintendo and for a lot of people it still represents video games. Everyone knows Nintendo, kids, adults; it's multi-generational. They have these wonderful properties that most of us have grown attached to. For them to not take advantage of that would be a bad idea.

Askarieh points to Marvel's unique approach, and admits that while the move would be risky, it could pay off in the same way:

That was a huge risk for Marvel, but they did it and look at them now. Nintendo should do the same thing. The more iconic the characters are, they better the movies they will make.

Lee points out that there is precedent in the arena of videos games - Angry Birds creator Rovio did its own movie in-house not so long ago:

That's a full in-house production that Sony is just distributing for a fee. I think if that works out for Rovio, then you'll see other gaming companies do the same thing.

Lee also revealed that he would jump at the chance to work with Nintendo on films:

Nintendo is one I would love to do. It's one of these properties that growing up I played every incarnation of their games from early Game Boy to GameCube to now the Wii U. You saw the progression of those characters from simple pixel versions, to now the amazing visuals they have for Mario. I feel like the world of Nintendo could translate well to the screen. I don't know what the movie is, but I feel like there is something there that could be done.

Of course, Nintendo has tried its hand at movies in the past, with disastrous results. While it has since become something of a cult classic, The Super Mario Bros. movie is remembered as a glorious failure in commercial and critical terms. Nintendo's other big effort - The Wizard - has built up a similar fanbase since release, but again didn't put enough bums on seats to be a viable commercial proposition.

In the case of Super Mario, Lee doesn't think the experience should put Nintendo off:

That was the totally wrong-headed approach of movie making. It was someone taking the IP just for the name value and not including the creators in the process and doing their own thing. It's like anything, it depends on the creative team around the movie. For Nintendo or any IP holder, it's important to get the right team around it, so they can trust them. So track records are very important as are just the proper funding. That movie had the wrong creatives and not enough money to make it properly.

Askarieh thinks that a movie like Super Mario Bros. should really have a galvanising effect on Nintendo - poor adaptations were what forced Marvel's hand, after all:

Marvel wasn't happy with the movies that were made without their involvement, so they started making their own and they changed Hollywood.

Back in 2014, leaked emails suggested that Sony Pictures was in talks to create a Super Mario movie, with producer Avi Arad (The Amazing Spider-Man, The Incredible Hulk, Ghost Rider, X-Men) saying that "I am going to try and bring back a little plumber. I guess we can all use our pipes cleaned." Since the leak, things have gone a little quiet on that front, but that doesn't mean that talks aren't still taking place.

The explosion of interest in films based on comic books has clearly caused a lot of producers to think about what other media properties they can leverage to generate cash in Hollywood. Video games are the next big "gold mine", according to Askarieh and Lee.

With that in mind, could Nintendo "do a Marvel" and jump into movie-making? Or do you think it will be content with its long-running line of Pokémon movies, which - while popular in Japan - haven't replicated the same success globally? Let us know what you think by posting a comment.