YAY more useless tat we'll throw in the bin next month!

We're not going to talk too much about the following video - produced to promote the new range of Super Mario Happy Meal toys now available at Japanese branches of McDonald's - because the normally bountiful English language doesn't provide the words required to describe how utterly adorable it is.

So instead, we advise that you stop what you're doing, dim the lights and pop on some headphones for one of the cutest and most effective commercials we've seen in years. Not only does it make us crave pieces of totally useless plastic tat, but it makes us drool at the prospect of fast food, too.

That's a double-win in our book.

[source youtube.com]