Western Hardware Sales

Nintendo released a lot of new information at the latest investors strategy and while some of this was highly anticipated, some of it was also just plain fascinating to see. Among this information was sales data for 3DS software and hardware sales. It seems like the 3DS is still doing pretty well in the West, though Japan is being a bit of a tougher crowd.

In terms of North America and Europe, hardware sales for the 3DS have seen an increase over last year's equivalent period, but it seems that this is largely due to the release of the New Nintendo 3DS in these regions. Nonetheless, growth is growth, and it's good to see that the 3DS continues to sell well.

For software sales in North America and Europe, sales are ever so slightly lower than they were last year and it's predicted that this disparity will widen when we factor in last October's release of Super Smash Bros. for Nintendo 3DS. Nonetheless, Nintendo hopes that the release of games like Yo-kai Watch in the West will help to close this gap a little more.

Numbers were also shown regarding the sales of Super Smash Bros. and Pokémon Omega Ruby and Alpha Sapphire in both Japan and the West. Sales in North America and Europe were both higher than Japan, with North America leading the sales overall. Nintendo intends to initiate a holiday campaign in the US that'll leverage existent best-sellers and keep their momentum going. In Europe, sales have been picking up for Animal Crossing: New Leaf and Tomodachi Life and Nintendo would like to get more young consumers to pick up these and other "Nintendo Selects".

In Japan, hardware sales are down from last year's numbers, and this can primarily be chalked up to last year's releases of Smash and Yo-kai Watch in the region. Software sales were also down, but Animal Crossing: Happy Home Designer and Yo-kai Watch Busters will hopefully bring numbers up. Interestingly enough, Nintendo claims that appealing to women in Japan is absolutely critical to maintaining sales momentum with the 3DS. Apparently, seventy percent of gamers playing Happy Home Designer in Japan are female, and Nintendo aims to capitalize on this by releasing New 3DS faceplates before the year is out.

What do you think? Are you surprised by any of these numbers? What are you most looking forward to this holiday season? Drop us a comment in the section below.

[source nintendo.co.jp]