Super Mario Maker is one of - possibly the - biggest Wii U retail release of the year, and with its arrival getting ever closer Nintendo is stepping up its marketing efforts. We recently shared a North American TV commercial that utilises young actors admiring a level being created over a vast rea-world area; in Europe the approach is rather similar.

As opposed to young gamers, this video takes place on the buildings and rooftops of a city, with enormous Mario props making an appearance. It's pretty well done, and you can see it below:

It's arguably a better approach as it targets a broad demographic; the NA effort was plainly targeting teens and pre-teens, whereas the above video can work on just about anyone.

That's one perspective, anyway - let us know what you think of it.