Super Mario Maker is one of - possibly the - biggest Wii U retail release of the year, and with its arrival getting ever closer Nintendo is stepping up its marketing efforts. We recently shared a North American TV commercial that utilises young actors admiring a level being created over a vast rea-world area; in Europe the approach is rather similar.
As opposed to young gamers, this video takes place on the buildings and rooftops of a city, with enormous Mario props making an appearance. It's pretty well done, and you can see it below:
It's arguably a better approach as it targets a broad demographic; the NA effort was plainly targeting teens and pre-teens, whereas the above video can work on just about anyone.
That's one perspective, anyway - let us know what you think of it.
What a glorious advert. Perfect nostalgia trip.
I love the classier feel to the whole commercial, sometimes no voice over is better.
Great advert! Hope this does well over here!
That's pretty good! It's still a little bit vague when it comes to describing the game, however.
Much better than the cringeworthy kids in the US advert.
Now i want to see this commercial on tv
@TheDavyStar Agreed, on terms of showing off the actual game, the Japanese advert was easily the best. But I still like this real-world approach as it's eye-catching and people outside of Japan aren't neccessarily as connected to the idea of Super Mario. I hope this ad gets some new people interested in the Super Mario series as a whole.
NoA should take notes. Really good ad!
Any ideas on which channels this advert will appear on?
@Tsurii Agreed. Loved the music.
After seeing the US and UK commercials for this game, I would love to see something a new Mario game (Super Mario Real World?) where the denizens of the Mushroom Kingdom cause havoc against real-life locations, such as those shown in the advert.
It's such a shame, however, that there is such a limited range of possible locations within the game. Is it even possible to create snow-themed levels? I would have loved the ability to upload my own photos to use as backdrops, even if such levels would not be sharable online.
Anyone Can Cook
Best Nintendo TV ad since the classic UK Rik Mayall ones.
That was very good. The Mario Bros franchise has some of the most nostalgic music in video game history, and it's nice to see them play the theme music all the way through it.
This rendition of the Mario theme music was amazing! I loved it!
Damn fine add. It is fascinating how the three regions have taken three completely approaches for their adds.
I don't know about the rest of Europe, but here in the UK Nintendo isn't seen as cool, but this add does a pretty good job to show it can be.
Much better without the voice over! Though in fairness that was basically my only gripe with the American one.
Good work Nintendo & partnering marketing company whose name I can't remember right now (mildly ironic really)! Good work indeed!
Very nicely done
I actually prefer this one over the American one. Just the way that they were building the stage with construction workers, and treating it like building a foundation...it's good.
I liked the construction theme but the in game footage didn't really show that you can make your own levels with this game. It looked more like cheating to skip over the hard parts, then just a bunch of craziness.
@Rockmin Not that discussion again... nitpicking. For me, everyone that's underage is a kid.
Would love to hear the full version of this rendition of the Super Mario Bros. theme.
Fantastic ad, and even better that music.
Hmm, no voice-over. Anyway, not bad. But the American-one is better.
Amazing advert! And the mix of the Super Mario theme was brilliantly done too. Well done Nintendo on creating a great advert! That new deal you signed a couple of months back has proven good already!
@Iggly: Me too!
@sillygostly Exactly what I was thinking! I'm afraid the thing I take most from this advert is 'It kinda blows that thou can't customise the backgrounds, drop in your own photos or videos etc.' As much as I'd like this game to do well, it just seems a bit stuck in the past.
On the one hand: Some voice over near the end would have been useful, to explain the game a bit. Then again, the us version overdid it and had too much voiceover. This one is definately my favorite.
@Calllack To be fair Nintendo never did really show off their games in commercial in Japan till the early 20s and the same goes for America. I personally think CGI commercials are for the betier thoughbe because they can easily attract a kid's attention unlike showing off random gameplay sinps and that can lead to better sells. The only downside about them is the cost to make them.
@gcunit : The worst part about these ads is that while the CGI effects are visually spectacular, they then cut to in-game footage, which is comprised of 8-bit Super Mario Bros. footage and the fine-looking but unimpressive New Super Mario Bros. U visual style, which I feel kills the momentum. Nintendo really ought to have added some new pick-ups and enemies and perhaps even an additional visual style to complement the four existing ones, because seeing snippets just fills me with an overwhelming sense of "been there, done that."
I'm still looking forward to the game, and I don't doubt that I'll have a lot of fun with it, but I just feel that Nintendo are doing the absolute bare minimum with a lot of their key franchises as many Wii U games seem to be built off of existing assets (usually from 3DS or Wii titles). I understand that this is a cost-cutting measure considering the abysmal lifetime sales of the Wii U, but it's doing little to generate interest from the casual observer as Nintendo have been playing it so ridiculously safe lately.
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