Video: Nintendo Inks In 'Claim Your Turf' Marketing Campaign With New Commercial

OK commercial, not great. But man, I love that music. Really looking forward to it

Early commercial, indeed.

Not the most exciting commercial, previous trailers have been way better with more kill shots, squids rocketing into the sky, lots of terrain navigation etc. Still, I'm still hyped for the game!

Voice over guy is a bit over the top.

I hope they are running that ad on Nickelodeon & Disney, it has that Nik vibe written all over it.

Only if they would advertise it on TV.

@VeeFlamesNL a commercial during prime time would do wonders.

Okay, the only thing that bugs me with most Nintendo commercials are the voice, the smash commercials are godly though. Xander mobious has a fantastic voice

lol

Needs to show on prime time and during NBA playoffs , but yeah it needs to at least SHOW on TV .

Claim your turf sounds like it's telling you to claim your turf on the pre order list for those bundles and those splatoon amiibo.

Okay, this commercial was terrible imo :T

The guy sounded bored and the action they were showing seemed slow, come on nintendo, step it up!

It would be funny if this game online multiplayer is full of adults when COD is full of 7 year olds. The irony lol

Should of been more action packed instead of it being a squirt gun fight. But the rear of it was fine.

@Hy8ogen It would be surprising if it doesn't turn out like that.

@Tazcat2011 Definitely a Nick vibe. Getting slimed. They could almost do a promotional tie-in with Nick if they wanted, but I kinda hope they don't. This game is bigger than that (potentially).

@aaronsullivan I find it odd/funny that the only games I see TV commercials for is free to play ones. I haven't seen a PS4/XB1/WiiU commercial in ages. Granted I don't watch channels/programming that they may run on though.

"Claim your turf" is a good slogan to communicate the fact that the goal is not to shoot other people, but to, well, claim turf. So, good start.

@Hy8ogen

How would anyone ever know? It's not like you can communicate with other players and find out.

If this game gets some good.local multiplayer and not just a mini game, it will be played very much in my house

I like the slogans Nintendo coming up with like Smash's "Settle it in Smash" and this one "claim you Turf" but the commercial could have been so much better

They need to add party chat and or team voice chat to this game!!!

Based on what I know of the game it's probably not worth the full price of games these days. I'll probably be really frustrated trying to get games started with friends just like Mario Kart and Smash (No Invites, no voice, no in game messages etc.). All that being said, I'll probably get it anyways, I haven't really gotten a new game in some time and since this is the only option for a few months....there you have it

There may be much more to the game that Nintendo hasn't revealed yet so my opinion could very well change

@Ic3pick039 I'd be happy if you can send a message that will show up on the other persons gamepad in game and game invites. I'm sorry but no game invites in all of these multilayer Nintendo game is a travesty.

@BLPs Why the hell you keep saying "You humans"? Are you roleplaying with yourself? If that's the case,then that's sad. Edit that is super duper sad

@wisdomsprince you are 100% correct my friend!!!

@wisdomsprince they need to get with the times! That's why they can't sell units!

@aaronsullivan - Definitely a Nick vibe? Where were you all day while I was trying to convince the masses of just that?

Edit - I hate the look and attitude of almost everthing on Nick these days - Uncle Grandpa, Normal Show (anything thats too odd and too in your face) but this brings me back to the simpler time of Rugrats.

Watched the vid. I dont know why everybody is complsining about the voice, Im pretty sure that guy does every commercial on Nick Jr and Disney Jr. And every - coming up next on - and - we'll be right back after these messages. That is THE voice for kids television.

Edit - Watched it again w/ my son and he says its the voice from the Nerf commercials. Well there are a lot of those.

Dont know how that vid pic looks on PC but on my tablet it is very very pink. Hello Kitty pink. All my buddies from earlier today know what Im getting at.

@Ryno - Elaborate please. I know the obvious explanation is Nintendo made a tv commercial for a game, but if you're pulling out animated Goldblum gifs it must mean something more.

You should see the comments on Youtube its a warzone

At least they are doing ads. Probably will be all over the kiddie channels though, and not general adult mainstream. But saying that the game will probably be considered childish by the general public so using the kiddie channels makes sense. They can nag their parents for the console, game or both.

Can't help but think the pricing could be better. $300 is not far of the Xbox One price with a game. Many may not think that good value for a console considered last gen. I think this is a major stumbling block but hey, what's it to do with me?

By this time the GameCube could be had for £99 in its generation... I think.
Anyway looking forward to Splatoon and hope it has a great initial sales.

@Wisdomsprince
I agree that voice, chat, message etc, would be a great bonus to the game but Nintendo games are very family oriented with great emphasis on kids so I can see them discounting these features from the start. I think I read that they tried to implement voice chat but for some reason decided not to do it. It's not like voice chat is rocket science. I think they never really gave it much consideration.

Either way I won't miss it. A bunch of 7 year olds harping away in my ear is not my idea of fun.

@Hotfusion You know what can stop them from talking? A simple mute button,it's so easy to put that in for some reason Nintendo don't know what that is. It's 2015 and Nintendo is still living in the godforsaken past,that they know and love.

@rjejr I meant this commercial in particular and I don't even really know what modern Nick looks like. We watch the only recent good thing (great actually) I know of to come from there digitally (air bender and korra).

@aaronsullivan - We always watched Dreamworks Dragons together as a family, great show. But man, every commercial for every other show on that channel just kept getting worse and worse over the years. Well Ninjago is OK, but thats about it.

@Hotfusion I for one would be shocked if Nintendo didn't have a price cut. Some IGN editors thinks it's happening at E3 as predicted in their last Nintendo Voice Chat podcast.

@rjejr Pretty sure that Uncle Grandpa, Normal Show, and Ninjago are all on Cartoon Network, not Nick. Nick has mostly live action shows these days, with the exception of TMNT and them running Spongebob and Fairly Oddparents into the ground.

All three channels (Nick, CN, and Disney Channel) are a shell of their former selves really. Long gone are the days of Recess, Rugrats, and Dexter's Laboratory.

@TwilightAngel I believe the dev also said a mute button is not a viable solution likely because of all the easy work arounds for it. From what I understand most people prefer to turn off team chat anyway because they know its mostly likely to be a massive troll fest. What is the point of including something like VC if most people are likely to turn it off

Awful, as usual. Hey NoA, how many people have to say that your marketing sucks before you step back and say, "ten million people can't be wrong.."?

Here's my idea for a Splatoon commercial: very realistic, Saving Private Ryan, "war is hell" scenes featuring a girl made up to look like the Inkling girl. She is traversing a war-torn urban enviornment when she is suddenly confronted by enemies. She lifts her weapon into view..and it is the Super Soaker ink gun. She fires a volley and her attackers explode in colorful inky bursts. The Splatoon theme starts rocking, with a very brief sizzle reel of gameplay, and then Splatoon! ONLY FOR NINTENDO WII U! rips across the screen. You run this on ESPN, during WWE shows, and on Comedy Central every day, around the clock. You get this same ad to be the ad video on YouTube. You get little banner ads on iPhone apps that, when clicked, link to this commercial on YouTube. You FORCE people to know what Splatoon is. See, because that is how you advertise a video game in the year 2015.

Not Nintendo Directs.

Not sporadic ABC Family ads.

Not relying on your fans to spread the word.

Am I wrong here?

Too much gameplay footage. Needs more dramatic CGI

@Technosphile Actually, Nintendo does advertise on Comedy Central frequently depending on the game. Pokemon X/Y was advertised there first. It wasn't directly advertised on kids networks at all actually.

Also, there's far more to advertising than what you described. That would actually be pitiful advertising if Nintendo, or any company for that matter, only did that.

First thing: TV ads are not the be all, end all of advertising. I don't get how so many people seem to still think that. It's not the 2000's anymore. It's 2015.

The big issue of Nintendo's ads aren't the direction they're going, it's the lack of branding. Take a look at any PlayStation or Xbox ad (TV commercial, web banner ads, video ads, in store displays, etc). What's the big thing you always see at the beginning and end of those ads (or around them for non-video ads)? That's right, the PS or Xbox logo, color, and sound. Nintendo doesn't do that.

At this point, Splatoon has actually had better marketing than MK8 did. Only Smash had better marketing.

@IceClimbers of course it isn't. Hence why I mentioned YouTube and mobile advertising as well. But facts are facts: watch ESPN, any time of day, and you will see many video game commercials. Some are Xbox games. Some are mobile games. You know what none of them are? Nintendo games. And do you know why ESPN is a good choice for buying ad space? Because ESPN caters to the key demographic: men, aged 18-49. People who actually buy video games. You can't possibly be suggesting that traditional TV advertising isn't still incredibly important; since other video game companies, whose products are doing quite a bit better than Nintendo's, seem to spend a lot of money thinking it is.

All that being said, I completely agree with you about the importance of branding and how Nintendo lacks any. Even a little pulsing blue "U" could have worked wonders, but it is far too late now. My understanding is that Nintendo handles most of its marketing and promotion itself. In the future, at least for NoA, I would strongly suggest that they hire an outside firm with some grasp of how to market products in the 2010s, because Nintendo seems almost painfully clueless about all of it.

OMG this is bad. Who ever wrote that commercial should do it over until he/she gets it right. And pls change the narrator. Sounds like a spoiled brat.

@Hotfusion Voice chat is also not the most important thing for me (although having it with friends seems to be something that should be an option). The bigger problem is getting a game started with friends is going to be a challenge. I know this because it's been a challenge for MK8 and Smash. No in game invites, no way to send a message while in the game (i.e., Nice, you just got on, let's get a game started). You can't do that without going to the "friends" app and hoping that it'll be read. It's really a horrible approach. This is not windows 95 where Multitasking hasn't been implemented yet. This game is focused on being an online game but I'm willing to guess that they are going to miss very important online "features" like invites

@IceClimbers - Thank you very much, for all of that. Man I posted way too much yesterday.

As it turns out my kids only watch Cartoon Network, I'm not even sure we get Nick or Disney any more (economy cable package). All those horrible shows are on CN, who knows what the other channels have anymore - my kids are 12 and 10 now.

And you were also right on, that ad reminded me of Recess, not Rugrats.

And Recess makes sense, as all day yesterday I was saying this game is being marketed at 9 - 11 year olds and Recess is about 5th graders who are 11.

For those late to the party wondering why this commerical looks and sounds like it does, here's your typical current tv ads for gun shooting.

https://www.youtube.com/watch?v=ngjla695Ju0

https://www.youtube.com/watch?v=IiNwcTo_Y7I

And if you were wondering who the target audience was, well now we know.
@Ryno - is that what you were getting at?

@BLPs "Real reason: bullied for 17 years and feel disassociated from society"
The feels

I hope they market the heck out of this game and it enjoys success from it. Maybe Nintendo will learn that better marketing equals better sales.

@rjejr: My thougts were that I was picture someNIntendo peopel sitting around thinking something like this:
Group Leader: "So guys, let's make this quick. What do you think we should do with this game 'Splatoon,' releasing in a little over a month? Do you think we should try to market it or just put it out there like W101?"
Group Leader Cronies: "We don't know, when's the next game with Mario coming out?"
Some Underpaid and Relateively Unknown Guy (but has some business sense): "Let's try something different with this game, let's actually promote it and I even suggest having a theme and a direction we want to go with it. Something like 'Claim Your Turf' (and pulls up YouTube and shows the Nerf commercials you posted)."
Group Leader: It clicks in his mind like whoa. Smiles and says "there it is," ends the meeting quickly and goes to take credit for this direction with Nintendo head honcho's.

@Wolfgabe It's an option an option that many people like myself wish we had with this game. But we don't cause for some reason Nintendo is still living in the past. And i'm just going to say the developer is a scape goat in this. It was Nintendo who made the call for no voice chat in Splatoon,cause either way Nintendo has the last call for everything in there games.

@BLPs