Earlier this year a Gold Mario amiibo was leaked, and a subsequent image of Walmart advertising suggested it was going to be exclusive to the retailer in the US. As retailers have been known to get it wrong there was still a slight chance that wouldn't be the case, but Nintendo of America has now issued a press release confirming the toy's exclusivity to the retailer.
You can see an excerpt from the press release below, in which it's also made clear that the Mario bundled with copies of Mario Party 10 on 20th March will only be available for a "limited time".
Mario has always been golden in the minds of his fans. On March 20, Nintendo will launch the Super Mario amiibo—Gold Edition, a shiny gold-colored Mario figure that arrives on the same day as the Mario Party 10 game for the Wii U console. The Super Mario amiibo—Gold Edition will be sold exclusively at 3,000 Walmart stores in the U.S. at launch at a retail price of $12.96.
Nintendo's amiibo are interactive toys that come to life in compatible games in different ways. This new golden figure represents the third Mario amiibo. The other two Mario amiibo are:
- The original 'fireball' Mario from the Super Smash Bros. series.
- A new 'wave' Mario from the Super Mario series available on March 20, for a limited time bundled only with Mario Party 10.
Although 3000 stores will have gold Mario amiibo, we suspect they'll still be as rare as - well - gold dust. We'll see in good time, but let us know whether any of you in the US are planning to try and grab one of these; we're still waiting to see if this will be released in other countries.
Comments 59
Part of me hopes they don't confirm this for Europe / UK.
So that means at least 3000 will be made? Let's see if these go for 3000$ on eBay in the next day or 2.
There also won't be pre-orders for it in Walmart Canada. Please God, tell me you can pre-order it here.
Edit: here's the link:
http://mynintendonews.com/2015/02/25/walmart-canada-says-they-will-have-gold-mario-amiibo-figures-but-wont-be-taking-pre-orders/
Amiibo is starting to grow very tiresome, just the approach to the whole concept. It's not like it's even proping up hardware or software sales........it just feels like a future intrusion into my gameplay experience.
I would prefer if these were won in a lottery or competition or sold directly 1 per customer from an official US Nintendo Online store. .
Well I doubt it's coming to my Walmart so I probably won't be getting this.
Yep, I'll be on the prowl for one of these!
@NintendoFan64 That tweet was deleted, so I'm not going to report that until Walmart or Nintendo confirms.
@Spoony_Tech Well, let's hope it isn't actually just 3000...
So it's being sold no different than any other Amiibo--impossible to find.
Where the heck are the ones for UK?
I'm guessing that they are going to save the Silver Mariibo for Europe release...
Didn't Nintendo comment on the Scaplers? And now they are just feeding them.
Going to need to figure out if this is a midnight release or morning release, because I will camp out at Wal-Mart for this.
Man, at least Nintendo could've bundled this amiibo with Mario Party 10. That way MP 10 would sell a lot more
Amiibo is actually the Quality Of Life project from Nintendo already in motion. Its getting millions of Nintendo gamers out of the house, running around frantically looking for them, without even realizing they are getting some much needed exercise and fresh air!
For $12.96 dollars to buy this!Then next day it's for a thousand on ebay.
Finally! Ebay gets an exclusive amiibo!
It'll be 129.6 each on eBay.
Since it's mostly for looks and not so much any different function from the other 2 Marios or 3 if you count the silver one, I'll pass on it. That and the only Walmart in my state I can get to is pretty far and I would need a car to get there.
Might as well start the bidding now...
The amiibo itself looks cool though.
@ikki5 Really? I don't remember them commenting about those hideous monsters. Also I'm going to attempt to get one
I am still trying to figure out what "exclusively at launch" means
So, it is basicaly the same thing, but worse because it has only one color instead of the detailed paint?
I hope my local Walmarts carry them if not I'm gonna be very sad.
If I cant get one of these at MSRP I will quit amiibos altogether. Nintendo knows how these things are selling and not producing enough only benefits low life scalpers. Make enough of these amiibo. Simple business common sense! Seriously my son will want one when he finds about them. Its sad Nintendo's business decisions as of late have highly favored money hungry scalpers instead of considerate parents, long time fans, and new young fans like my 5 year old. SMFH
I'd much rather this not be a pre-order. I'll go there the day of release and see if I can get one. If not, no big deal.
I still haven't even seen most of **Wave 2** in person yet, let alone being able to buy them. I'm starting to wonder if they ever really existed. It's a good thing I'm not interested in the gold/silver editions.
If I can't just casually walk into a store, pick up figures, compare paint-jobs, and casually walk to the check-out line, then I'm not interested. "Hunt The Amiibo" is one game being released by Nintendo that I have no interest in playing.
@Ichiban
Of course they are also getting stress! That's not good for you.
Lame... I was hoping that gold Mario was gonna be the last Platinum reward from Club Nintendo. That would've been awesome. Ah well.
Plz bring this to Europe. I'll probably never be able to get it, but it would be nice if I at least got a chance.
@NinjaWaddleDee @Ichiban Well done to both of you.
Not really being a fan of the mustached one, I'm not all that bothered. I do hope the people who want it stand a chance of getting it. You know, for the actual price.
I'd get one, but this sound like yet another product that will go up for pre-order for 20 minutes online, then only available from scalpers for 10 time's the price from them on.
Yippee, more limited amiibo.
What about the Silver Mario amiibo? Or a UK date?
@IronMan28 the amiibo will be split into 3 separate components. Each Walmart store will stock one component. 90% of stock will be kept back by Walmart staff and sold on ebay.
Or maybe I'm a pessimist?
I work at Wal-Mart, can't wait until everyone starts harassing me over this ._.
I'm not that annoyed by this. Of course my initial reaction was "eBay" (@Spoony_Tech nice job getting that in at #2) but this really is more of a collectors item than anything else, so it kind of belongs on eBay. If you already have Mario then this "amiibo" does nothing for you. And I'm sure the new Mario amiibo will be readily available as well, so all this is is a collectors item, so let Walmart have it.
I would rather Nintendo spend their factory time making more Shulk, Metaknight, Rosalina and King Dedede though. That is on them. Some people on here like to defend Nitneod by saying they don't control the manufacturers, but they are creating this "collectors item" when they could be producing useful amiibo like Shulk and the other hard to find ones. Codename STEAM will work with a few hard to find amiibo as well. That IS on Nintnedo.
Gold Mario are nice collectibles, but completely unnecessary as usable amiibo.
@rjejr Don't forget in the last direct they said they will be bringing more of those game specific Amiibo's back when the games come out. Wouldn't be surprised if both Codename Steam and Xenoblade Blade 3d releases with those Amiibo's as well. At least more stock of them. Personally I'm only interested in Marth because of Codename Steam
I think I found a new Nintendo scapegoat for the hard to find amiibo:
http://news.sciencemag.org/space/2015/02/monster-black-hole-born-shortly-after-big-bang
How about they fix the serious worldwide amiibo shortages before they go about releasing even MORE rare ones...? The production capacity for those Mario Party 10 amiibo could've been used to produce more Smash ones you know.
Woot. I'll have to preorder this baby then!
Well... considering I work at a Walmart, I just might be lucky to see one.
tried to preorder but it's sold out online. figures.
Wow, sold out already. That'll go down well...
One day "we are not taking preorders" (Walmart Canada). The next day they are and its Sold Out online in minutes.
@sub12
While I agree it hasn't fully proven itself, I don't know how it could be an intrusion, there is no forced/required use of amiibo that is necessary for advancement.
@TheRedCap30 - I think you mean 5 seconds
@ThomasBW84: They sold out on Walmart.com in minutes and now they are exclusive to eBay! http://www.ebay.com/sch/i.html?_from=R40&_trksid=p2050601.m570.l1313.TR0.TRC0.H0.Xgold+mario+amiibo.TRS0&_nkw=gold+mario+amiibo&ghostText=&_sacat=0
@Ryno Please don't get him started on that....at this point in life, people reselling things on eBay should no longer be a shock to people.
So little understanding of manufacturing and forecasting. Amiibo outsold disneys infinity in the same 3 month period with the shortages. How could they have risking manufacturing as many as ya'll are asking they do with little evidence it would catch fire like this. There was unanimous distaste for Amiibo prelease from all the media coverage i saw. To design, manufacture, ship and place products like these we're looking at 6 months+. Nintendo IS working on supplying more but it wont magically appear from plastic dust in your recycling bin.
I was able to pre order one from walmart.com. Here's to hoping they don't cancel it
@C-Olimar You're being pessimistic, but honestly, I can't blame you. This is the only Mario Amiibo I want, the Smash one is okay but the gold looks pretty, pretty, preettty good to me. That isn't a joke, btw.
@Spoony_Tech
I was thinking the same thing. At the most, 3 per store?
@CB85
Great point. They should have fixed the current problem first, but I fear that this is exactly what Nintendo wants. They want these figures to be sold on ebay for triple the price. They want fights to break out in lines so it's on the news. They want these crazy stories of people's orders being canceled. It seems like the rarer these are, the hotter they are. I think this is why Nintendo has failed to address the matter when it's brought up in an interview.
Not even going to bother with this one - I'll be happy with the Mario I'm getting with MP10. I won't venture out to Walmart for nothing.
Wat! I thought preorders wouldn't happen for Gold Mario! There goes my chance of getting one. Maybe I should just drop out of school, because I'm always there when preorders open!
Take normal low demand Mario Amiibo.
Coat in gold paint which is actually cheaper than painting it in different colors.
Limited Edition.
Everybody goes crazy.
@TheRedCap30 I like your avatar.
Got a pre-order in about 40 minutes ago when Wal-Mart started canceling all of the pre-orders for multiple copies.
Am happy.
@TheRedCap30 sick!
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